the media chapter 6. usa today the wall street journal
TRANSCRIPT
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The MediaChapter 6
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USA Today
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The Wall Street Journal
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The New York Times
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National Enquirer
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Time
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Newsweek
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US News & World Report
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Alternative Newsmagazines
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Radio
• Larger audience• More entertainment value• Personality-based & immediate
• 1933: FDR’s first “fireside chat”• 1937: Hindenburg explosion
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Television
• 1960: in 87% of US households• Reshapes the political landscape• 1980: CNN (Turner) begins 24-hr news• 1996: Fox News (Murdoch) makes it
visually appealing, begins “news” empire
• 1960 Presidential Debate
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1960 Presidential Debate
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24-hr Cable News
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Gov’t Regulation of the Media
• Federal Radio Act (1927)– Created licensing of radio stations (public airwaves)
• Federal Communications Commission est. 1934– independent federal agency that regulates radio,
television, telegraph, cable & satellite transmission
• Telecommunications Act of 1996– Relaxed/scrapped limitations on media ownership– Consolidation of broadcast, telephone & cable– Lifted rate regulations for cable systems
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Regulation of Content
• Fairness Doctrine– Broadcasters must provide fair coverage of all
views on public issues
• Equal opportunities rule– Broadcasters must make equal time available
(same circumstances) to all political candidates
• Reasonable access rule: – Broadcasters must make their facilities available
(to all responsible elements in the community) to express conflicting views
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Functions of the Media
• Hard News – Serious & timely events that warrant coverage
• Soft News / infotainment – Information & diversion focused on personalities
or celebrities…usually unrelated to public affairs or policy
• Yellow Journalism – Sensationalistic, irresponsible journalism – “The Yellow Kid” from the NY World– Glen Beck Example
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Reporting the News• News
– important event that has happened within the past 24 hours• White House Press Corps
– Reporters regularly assigned to cover the president (~7000 reporters)
• Press Secretary– Represents the White House before the media– Currently: Josh Earnest– Daily Show: White House Press Secretary Job Description 2005
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Interpreting & Presenting the News
• Gatekeepers– media executives, news editors, and prominent reporters
who direct the flow of news
• Sound Bite– Brief statement of no longer than a few seconds used on a
radio or television broadcast
• Horse race journalism– election coverage by the mass media that focuses on
which candidate is ahead rather than on national issues.
• Media events – Events so “newsworthy” that the media are compelled to
cover it
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Sound Bites
• Politicians and other public figures now write speeches to accommodate this trend. Short sound bites means less analysis & explanation!
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Setting the Political Agenda
• Political agenda– List of issues that need government attention
• Muckraker– Journalist, author or filmmaker who investigates &
exposes societal issues… often sensationalistic
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Evaluating the Media• Bias
– Inclination or preference that interferes with impartial judgment
– Two sides of the bias argument:a) Reporters are said to have a liberal biasb) Media owners have a conservative bias
• Spin– Particular viewpoint or bias; slant
• Watchdog journalism– press scrutiny of public and business; investigating & publicizing
misconduct
• Attack journalism– press coverage that questions the character or qualifications of
a public official
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Ownership
• Media Ownership– 1983: 50 corps own a majority of media outlets– Today: 7 corps own a majority of media outlets– http://www.corporations.org/media/– (TV Funhouse video)
• Interlocking Directorates– http://www.fair.org/index.php?page=2870
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• 1980s: Business & media deregulation begins• 1996: Telecommunication Act relaxed limits
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