the media & how we use it - 90989

8/6/2019 The Media & How We Use It - 90989

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Achievement Standard – Media Studies 90989

Understanding of how individuals interact with the media

Subject Profiles

a) James Muir (Me)

Age: 14

Gender: MaleEthnicity: NZ/ European

Hobbies/ Interests: - Boxing

- Shooting

- Gaming- Buying stuff

- Watching TV (Movies, Discovery Channel, Jersey

Shore, UFC, V8 Supercars, AMA Supercross)

- Being with mates- Motocross

Occupation: I work part time at the local fish & chip shop.Where I Live: Burnside, Christchurch.

b) Doreen Rogers

Age: 86

Gender: Female

Ethnicity: NZ/ EuropeanHobbies/ Interests: - Gardening

- Bowls- Golf - Watching TV (Horse Races, All Sports, News,

Coronation Street)

- Animals-Films (Blood & Guts, Drama)

Occupation: Retired/ Pensioner

Where She Lives: Bishopdale, Christchurch.

Hypothesis

I think that Doreen, my grandmother, will have very little interaction with the televisionmedia, as she is a keen gardener and spends a lot of time in her yard but she likes to know

what is going on in the world so I think she would religiously watch the 6 o’clock news.

Seeing as she is elderly and not a huge fan of television I think she will have a lot of interaction with more traditional forms of media such as reading the newspaper, in which

she will be fully engaged, or having the radio on in the background, which she may be

partially engaged in. I think she may also read a fair amount of gardening and home/

living magazines, I doubt she would be very interested in a celebrity magazine such as



‘Woman’s Weekly’ or something, as at this stage of her life she would show little interest

in celebrity affairs. I also think that not having Sky TV will limit her involvement with

television media. She also receives a lot of junk mail, so she may browse that to, keepingher involved in advertising media as she likes to find a bargain.

Media Log

MeDate Media Setting Duration/

Time

Engagement Purpose

Monday Facebook

TV – Channel

Surfed

Facebook/Stuff

Magazine –

Performance

Car

Bed

Lounge

Bedroom

Bed

5min – 7am

2hr – 4pm

10min – 8pm

30min – 10pm

Half Asleep.

Partly – Fully.

Mostlyengaged,

waiting for

Playstation toload.

Fully

Seeing what’s

new today.

Entertainment/

kill time.

To talk tofriends and see

the latest news.

Read a

Performance

Car magazine.

Tuesday Facebook

TV – Jersey

Shore.

Email/

Facebook

TV - News

Bed

Various

classes.

Lounge

Lounge

5min – 7am

1hr, broken up.

1-3pm

10min -

3.30pm

1hr – 6pm

Mostly awake.

Mostly

engaged.

Fully

Partly – Fully.

See what’s

new.

Downloaded

some Jersey

Shore to myiPod. Bored in

class.

Checked my

emails for myonline order

details while

chatting on

Facebook.Watched the

news whileeating dinner

and talking to

my parents.

Wednesday Radio – Rock.

TV – HIMYM

TV – News/

Jersey Shore/U

Car

Mates house.

Lounge/ My

room.

10min –

7.45am

1hr 30min – 4pm

3hr – 6pm

Partly

Fully

Fully

Got a ride to

school and

listened to the

Rock newsdesk.

Went to a

mates placeafter school

and watched

some HIMYM.

Watched the

news with

parents then



Facebook/

Email

Magazine –

Top Gear

Bed

Bed

30min – 10pm

30min –

10.30pm

Fully

Partly

watched some

TV in my

room.

To see what

people are up

to tomorrow

and check myorder status.

Browsed the

magazine until

I got tired.

Thursday Facebook

TV – News/

Police Ten7

etc.

Movie –

Jackass 3

Bed

Lounge

Bed

5min – 7am

3hr – 6pm

1hr 30min –

9pm

Partly

Mostly

Partly

Just checking

up on what’s

new.

Entertainment

and to see

what’s new.

Dozed while

watching themovie.

Friday Radio – TheEdge

TV – Cartoons

Facebook/

Youtube

TV – 7 Days

Bathroom/Bedroom

Lounge

Lounge

Lounge

30min – 7am

1hr – 1pm

1hr – 9pm

30min – 10pm

Partly

Fully

Mostly

Fully

Had the radioon while

getting ready

for school.

Just relaxed at

the end of the

week.

Checked

facebook to see

what the plan

for theweekend was

and browsed

youtube.Watched 7

days with

parents.

Saturday Cinema –

Rango

TV – SaturdayMovie

Facebook

Riccarton Mall

Lounge

Bed

2hr – 1pm

2hr – 8.30pm

5min -

11.30pm

Fully

Mostly

Partly

Went to the

movies with

some mates.

Watched themovie while

texting people.

Browsed

Facebook

while playing

Playstation.Sunday TV – Channel

Surfed

TV – News

Facebook

Lounge

Lounge

Bed

3hr – 11am

1hr – 6pm

1hr – 9pm

Partly

Mostly

Fully

Just sat round

on the couch

for a while,

killing time.

Watched news

while eatingtea.

Just browsed



Facebook for a

bit to catch up

with people

before school.

Doreen

Date Media Setting Duration Engagement Purpose

Monday Radio –

RadioLive

Newspaper –

The Press

Property Press

Her House

Her House

My house

Most of the

day.

12.30pm –

30mins

5pm – 30mins

Partly, listened

to it while

doing

housework,

gardening etc.Fully.

Mostly, TV in

background.

News, keep up

with everything

and

entertainment.

See what’s

going on in the

world.

See how house

prices in Chch

are doing.

Tuesday TV – Breakfast

Radio –

Newstalk ZB

Newspaper –

Chch Mail

TV – The

News, Coro St

My House

Her House

My House

My House

7.30am – 1hr

9am – 3hr

1pm – 1hr

6pm – 2hr

Mostly,

making

breakfast.

Partly, doing

the gardening,etc.

Fully

Mostly - Fully

To see what’s

new &

entertainment.

Entertainment,

news.

Some light

reading and

check the

weather report

Watched the

news to seewhat happenedtoday and coro

for

entertainment.

Wednesday Radio – RadioLive

TV – News,

Netball

Her House

My House

10am – 3hr

2hr 30min –

6pm

Party, in the background

while cleaning

and reading the

paper.

Fully

Just for some background

entertainment,

and the days

weather/ sport.

Watched the

new then the

netball.

Thursday TV – Breakfast

Newspaper –

The Press

Flyers/

Property Press

My House

Her House

Her House

8am – 2hr

12.30pm – 1hr

2pm – 1hr

Mostly

Fully

Mostly

Made breakfastand relaxed for

a bit.Read the

headlines thenthe sport

section.

Skimmed some

flyers to see



TV – News My House 1hr – 6pm Fully

what bargains

are on.

Checked the

property press

for the same

reason.

Checking up onthe world.

Friday TV – Breakfast

Magazine – Woman’s Day

TV – News, 7

Days, etc.

My House

Her House

My House

1hr – 8am

30min – 12pm

3hr – 6pm

Mostly

Mostly

Mostly

It was on in the

background.

Browsing, notlooking at

anything in

particular.

Just watched

the news then

some of the

comedy shows

for entertainment.

Saturday Radio – Newstalk ZB

TV – NBA

Newspaper –

Chch Mail

TV - News

My House

Her House

Her House

My House

1hr – 8am

1hr 30min –

11am

1pm – 30min

1hr – 6pm

Partly

Fully

Mostly

Had the radioon while

getting ready,

etc.

I follow the

basketball,

watched the

replay.

Seeing what’s

new in chch,

re: earthquake.

Sunday Radio – RadioLive

Newspaper –

Saturday Press

TV - News

My House

My House

My House

1hr - 9am

2hr – 1pm

1hr – 6pm

Mostly

Fully

Fully

Listened to theradio while

making

breakfast and

getting ready.

Catching up on

the weeks

events.Watched the

news while

eating tea.

Questions for Interview

1. What shows would you say you watch religiously?

Paul Holmes, Sunday Mornings

The News

Coronation Street

Animal Rescue



2. What is your most commonly used form of media?

Transistor Radio. Always have it with me.

3. At what times during the day do you use your most common form of media?

On and off all day.

4. At what level are you engaged when interacting with the above media?

Background listening, sometimes listening directly.

5. When out in public, are you very influenced by advertisement media?

Nahh, I don’t pay any attention to them. I know what I want.

6. When making purchase decisions, do you consider advertisement media?

I like to see things myself, but I do check the flyers, etc.

7. You seen to have almost all your media interaction with older forms of media,why is this?

Not a fan of TV. And I don’t have a computer of internet access.



Charts



My Findings

Television

I have found that in relation to television, I have consumed a large amount in comparisonto Doreen. The shows I watch are more for the purposes of entertainment, such as; Jersey

Shore, 7 Days, Top Gear and other comedy sort of programmes. I also watch the News

and such, but more often than not it is because my parents have the remote. Doreen onthe other hand, consumes media more for the purposes of knowledge or current events;

watching the news religiously and other such shows. Age also is a factor in our viewing

preferences, as I am a teenager I like sport shows and reality TV, often as it is a good

talking point at school also, MTV and such, is a good way of visually keeping up withtrends and such. I have seen that my age group engage more often with entertainment

media. Doreen on the other hand watches the News and current events, as the TV being

one of her only points of contact with what is happening in the world. Rather that

checking up on what’s going on during the day, she sits down at night to see a summaryof the days events. This also relates to her generation’s understanding of our newer

portable technologies, which limits where she can access news media. When watchingTV we are often both fully engaged, on the odd occasion the TV will be on in the

background and we may glance at it from time to time.Radio

As described above, I have found that while I most commonly listen to the radio for the purpose of listening to music and general entertainment. I listen to radio stations such as;

the Edge, the Rock and Pulzar FM. Being young I like to keep up with the latest songs

and trends, the radio is a good way to stay ‘in the know’. Doreen uses the radio as a portable form of news and current events, where I have my iPod and cell phone, Doreen

uses the portable radio as a way to stay in touch with current events when not near the

TV. She uses it when out in the garden, at my house, and sometimes in the car as shedoesn’t know how to work the car radio. Once again we see that the availability of media

to Doreen is limited to the portability of her devices and understanding of them. It is

noted that a lot of her interaction with radio is background, as she has it playing whiledoing her day to day chores, etc. From this I deduce that for my generation the radio is a

source of free music for our listening leisure, whereas Doreen and people of her age use

the radio for portable media acces to new, etc.Advertisement Media

As documented in the above interview questions, Doreen claims she is uninterested by

public advertisement, and only consults advertisement media when searching for a

purchase. She does occasionally browse flyers but no more, I believe this is due to her age, at the age of 85 she is very stubborn and is not easily swayed by sales ploys and

other such techniques, if she wants information she seeks it out herself. I have found that

people of her generation are less trusting of what they are shown and like to look intothings themselves. I, on the other hand, actively engage with advertisement media, I am

an impulsive buyer, and if I see something very cheap and I like the look of it I will

probably buy it, a lot of people my age have a ‘have money, must spend’ mentality

perhaps as a result of our higher consumption of advertisement media. I do like to know



what things are going cheap, especially clothes as I frequently seek out clothing specials,

etc. I also often scour TradeMe for deals, as I am looking at purchasing a car and like to

get a feel for what they are going for. I also think that Doreen limits her advertisementconsumption as she is exposed only to the full on ads in flyers and such, whereas I can

interact with more subtle advertising on the internet, etc.

So, in summary, I have come to the assumption that the main cause of our media

consumption differing is the availability and understanding of newer portable

technologies. I have my iPod touch, with which I can access the internet and nearlylimitless media anywhere, anytime, I frequently watch TV and browse the internet. I use

facebook a lot and it often is the first place I hear about new things. Doreen, being of

elderly age, does not own or understand how to use such technologies, she gets her

information from much more traditional forms of media such as the News or newspapers.She has to schedule her activities around such forms of media due to the news being on at

a scheduled time and her newspapers only updating daily, whereas my iPod’s news apps

constantly update and are accessible everywhere. To conclude, with technology

becoming more portable and based upon your needs at an increasing pace, the older generations of today will struggle to keep up, potentially limiting their media interaction

as they are left behind with the constantly appearing new technologies. It’s about whatyou grew up with, and our elder community grew up with more simple forms of media

whereas my generation have grown up with new complex technology and have learnt to

cope out of necessity. The technological world is constantly changing and one day we to

will be left behind.

James Muir

NB – My blog address is http://www.6825media.blogspot.com/

the media & how we use it - 90989

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