the media industry s leading engine for driving customer ... · 3. the music streaming market is...

Market Eye TMT conference

November 2019

1

The Media Industry’s Leading Engine for

Driving Customer Monetization

The Challenge

Confidential 2019 - Catch Media Inc. | 2

Multitudes of TV offerings each vying for your Dollars and Loyalty

How do they entice you to try their service? and keep you as their customer?

The Challenge


Over 1,000 cellular carriers worldwide, and 100s of content

owners going direct to consumer.

News Addict?

World, Local,

Financial?

Movies? TV Series?

Reality, Drama,

Action, Thriller…..

Sports Fan?What Team?

What Sport?

Who will put the right content in front of the right consumer

at the right time on the right device?

The Data contains the Key to Insight

Metadata

Description about the Content

Consumption Data

Tracking User Activity

Contextual

Consumer Behavior(Intent & Insight)

The Secret is in the Data and how you use it!


Catch Media overview


Catch Media’s Analytics and Engagement Intelligence platform

Lowers the cost to Acquire a customer and Keep them!

Team of serial mediaentrepreneurs

5 Offices

Los AngelesMinneapolis

MumbaiTokyo

Jerusalem

65+ Patents

400+ Million UsersTracked by the

Platform

Database of 50+bn

transactions

Strategic PartnersCustomers and Partners

Proven Leadership


Yaacov Ben-YaacovCEO & Co-Founder Catch Media

Serial entrepreneur with successes including pioneering

online photography, PictureVision, which was sold for

$150M, generating an $80M return for investors in 3 years

Ari Emanuel

Co-CEO and Founder WME-IMG

Founding partner of WME – IMG (The world’s largest

talent agency) Director, Live Nation Entertainment

Advisory Board

Advisory Board

Nobuyuki Idei

Chairman/CEO (retired) Sony

Baidu Board Member Director Emeritus: General Motors,

Nestle, Accenture and Lenovo

Strategic Investors

Collect1

Analyze

and Visualize

2

Define

Audiences

3

Design &

Launch Campaigns

4

Measure

Effectiveness

5

Retarget6

Lifecycle of driving customer lifetime value

7Confidential 2019 - Catch Media Inc. |

There is no other “one solution” currently in the market, which positions Catch Media to be the “go to” platform for content providers

SaaS model driven by the number of monthly active users

Revenue model


Data Size

(length of time data is stored)

I. Monthly SaaS Fee

# Tracked Users

II. Optional Monthly Fees

# Data Sources & APIs

Connections# Customer Logins

Seats

Additional Basic and Operational Fees:

1. Setup Fee

2. Managed Service Fee (optional)

Structural change to the media industry creating a significant opportunity for CatchMedia

1. Large film studio business has been overtaken by players in the TV streaming space

• Netflix has become known as a household brand with over 130 million customers worldwide. Just less than half of these are in the

US

• Amazon, Hulu, HBO are growing; and Disney is prepping its own Netflix competitor

• Other major companies have announced similar plans to enter the live streaming space, including CBS Sports and ESPN

• Telcos and content owners are launching OTT systems - the trend is to own the consumer

2. An estimated 57 million customers went without cable in the US in 2017

• Younger audiences continue to switch to either exclusively watching OTT (over-the-top) video or watching them in combination

with free TV options

• Pay TV marketing is now starting to feel the pain of “cord-cutting” with US TV ad spending dropped by $1.6bn to $71bn this year

3. The music streaming market is exploding

• Revenue from fans paying to listen to whatever they like on platforms like Spotify and Apple Music account for over 70% of the

music industry’s revenue

• There are now over 170 million paid music streaming service subscribers world-wide

The Media Industry


Previously large content players were reliant on their next “big hit” – now they are more concerned about putting the right material in front of the right customer

The Perfect Time


Budgets are shifting from

IT & Ops to Marketing

5x budgets allocated for Data Analytics

Cellular carriers and Content Owners

are launching video services

Direct to Consumer

Subscriber numbers are growing

&

Deal sizes are growing

Customer Subscriber Growth SaaS Revenue Deal Size Growth

Summary


Now is the right time for Catch Media

• Catch Media is ideally positioned to take advantage of an aggressive shift in the structure of the

media industry

• Unique cloud based in-depth data analytics system and engagement platform which allows

content owners and distributors to optimize customer value and satisfaction

• Opportunity to invest in the business to take advantage of exponential growth opportunities

• Management and Directors of Catch Media have a successful track record in building successful

companies in the media technology vertical, and creating value for their investors

Disclaimer

This confidential document contains limited information with respect to Catch Media Corporation (the “Company”) and is beingprovided to certain qualified accredited investors solely to assist such prospective investors in determining whether they want toconsider conducting their own further due diligence investigation of the Company in connection with a potential transaction with theCompany. If a prospective investor determines it wants to consider a transaction, the prospective investor will, subject to executing aconfidentiality agreement with the Company, be provided with more detailed information and an opportunity to conduct its own duediligence of the Company. No investment decision should be made on the basis of this document, which is incomplete. This documentdoes not purport to be exhaustive or to contain all the information relating to the Company that a prospective investor may requirebefore participating in a transaction. The Company makes any representations or warranties, whether express or implied, and acceptsno responsibility as to the accuracy, completeness or reasonableness of the information contained herein. Any prospective investor thatis interested in participating in a transaction is recommended to seek and obtain independent advice from its own financial, tax andlegal advisors. This document is not, and should not be construed as, an offer to sell or a solicitation of an offer to buy any securities ofor to make any investments in, the Company in any jurisdiction. Any transaction will not be registered under the U.S. Securities Act orany state securities laws. Neither the United States Securities and Exchange Commission nor any state securities commission hasapproved or disapproved or will approve or disapprove of any securities or has passed or will pass upon the accuracy or adequacy of anyinformation or the merits of any transaction. Any representation to the contrary is a criminal offense. This document is strictlyconfidential and solely for the sole use of the persons to whom it is provided by the Company and may not be disclosed, reproduced orfurther distributed, in whole or in part, for any purpose. This document may contain certain estimates, projections and forward-lookingstatements of the Company based on various estimates and assumptions of the Company that are subject to substantial risks anduncertainties beyond the control of the Company. There can be no assurances that the projected results will be realized or that actualresults will not differ materially from those projected. You should not assume that the information contained in this document isaccurate as of any date other than the date on the cover page. The Company undertakes no obligation to update the informationherein.

12Confidential 2019 - Catch Media Inc. |

Yaacov Ben-Yaacov

CEO Catch Media, Inc

Office: +972 (2) 582 7575

Mobile: +972 (54) 566 7777

E-mail: [email protected]

13

Eric Kuret

Executive Director, Market Eye

Office: +61 (3) 9591 8900

Mobile: +61 417 311 335

E-mail: [email protected]

mailto:[email protected]

mailto:[email protected]

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