the meetings show aug-sep 2015 cuttings
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Breaking the Glass Ceiling
Thursday, 13 Aug 2015
Following her appearance at The Meetings Show, Dr Kate Dashper, Senior Lecturer in Events Management at Leeds Beckett University,
chats to H&E #orth about gender issues in the industry.
What’s your professional background?
I’m senior lecturer in Events Management at the UK Centre for Events Management at Leeds Beckett University. I have been here for six
years and previously studied for a PhD in Management.
What are your key areas of research?
My specialist area of research is gender and I am interested in the ways in which gender can affect career and work opportunities and
experiences. This applies to the experiences of women who often come up against barriers in relation to stereotypical views about females in
Hospitality and Events North :: Breaking the Glass Ceiling http://www.hospitalityandeventsnorth.com/latest-news/interviews/sept...
1 of 4 03/09/2015 10:34
the workplace, or with difficulties in accessing important (usually male-dominated) networks, or with balancing work and family life. But
‘gender’ doesn’t only apply to women and men also experience work in gendered ways and expectations about masculine behaviours can
also be difficult for some men to cope with.
How did your interest in gender relations come about?
My PhD research focused on gender issues so I have a long-standing academic interest in the importance of gender to our everyday lives. In
my current role as an events management lecturer I see how gender influences behaviour in the classroom and in the workplace.
How ‘female-friendly’ is the events industry?
In many ways the events industry could be seen as a ‘female-friendly’ sector. There’s a high proportion of women across the industry,
although at senior levels there’s a disproportionate number of men, indicative of a glass ceiling in the industry. That said, there are some
excellent female role models who are highly successful.
What are the biggest challenges?
There’s still a glass ceiling – there aren’t enough women making it to senior management and board level in the industry, particularly within
established companies and agencies. Many successful women have set up their own event companies, which suggests that it may still be quite
difficult for women to ‘make it’ within traditional organisations.
The culture of work in the events industry may also be an issue to consider. The ‘work-hard, play-hard’ mentality might be attractive to many
young people entering the industry but long unsociable hours and frequent travelling can become difficult to handle as life progresses and
family responsibilities increase. Men can also be adversely affected by this, but due to persistent social expectations it tends to be women
who are more limited by family caring responsibilities.
Until we start to value alternative ways of working – like flexible hours, job shares etc. – it is going to be difficult for many women (and some
men) to balance family and a successful events career.
Have you noticed any recent improvements in the sector?
Definitely. The very fact that we’re having these types of conversations in the media and at industry events shows that there’s an appetite for
change and for making events a great industry for everyone.
Initiatives like the Fast Forward 15 mentoring programme led by Fay Sharp, Managing Director at Zibrant, are also really promising. I’m
currently involved in evaluating the programme and I can see already what an impact it’s having.
What day-to-day changes can organisations make?
Firstly, organisations need to make a commitment to equality at all levels and across all aspects of the company. A definite statement from
senior management about the importance of equality helps set the tone for developing a culture which values difference and is flexible to the
varying skills, qualities and needs of different individuals.
Secondly, equal opportunity needs to be embedded in all people management operations, from recruitment to training to performance
management.
Thirdly, where possible, organisations can be flexible. This might be in relation to hours worked, or where an individual works.
How was your appearance at The Meetings Show?
The Meetings Show has been very supportive of efforts at the UK Centre for Events Management to raise the importance of acknowledging
and addressing gender issues in the events industry. We ran a similar session last year that was well received and so were asked to appear
again this time. The room was really busy which I think goes to show the importance of this issue, and also the drive of many within the
industry to try and change things for the better.
Hospitality and Events North :: Breaking the Glass Ceiling http://www.hospitalityandeventsnorth.com/latest-news/interviews/sept...
2 of 4 03/09/2015 10:34
Home Show previews Videos Blogs Media info Features Interviews Directories
Home News Awards Shortlisted miaList candidates meet the judges in build-up to award announcements
Category: Awards Created on Tuesday, 11 August 2015 12:30
The 33 shortlisted candidates for the prestigious miaList awards, sponsored by The Meetings Show, have been face to face with the judging panel as each
nominee was interviewed about their experiences and journeys within the meetings and events industry.
Jane Longhurst, chief executive of the mia said the judging panel has a difficult task ahead, “We have been struck by the high standard of entrants and it has been quite
inspiring to see so many passionate and engaged people who really care about our industry and customers. We are looking forward to announcing the miaList winners in
September.”
Nominees met the judging panel at Altitude London and Goosedale in Nottingham on 15 July and 22 July respectively. They were interviewed by Steve Knight, The Meetings
Show, Gill Smillie, Conference Venues Countrywide, Lacy Curtis Ward, The Lensbury, Rob Flinter, Park Plaza Victoria, Jo Austin, Lime Venues & Events, and Helen Ashton,
First Class Training & Development. The judges were chosen for their extensive knowledge of the industry and commitment to excellence in their own businesses.
Lucy Harper, events manager at Brockencote Hall Hotel is one of the nominees: “This is such a prestigious award within the industry and having my name added to the
shortlist of professionals is an honour.”
Commenting on being shortlisted, Sam Gryckiewicz, conference manager at Moor Hall Conference Centre said, “The highlight of my career so far has been being nominated
for the miaList.”
Toni Mountford, corporate sales and events team leader at Alton Towers Resort said, “There is no greater compliment than your colleagues taking the time to apply on your
behalf because they believe in what you are doing.”
This year also sees the introduction of the Team Award. There are a number of teams who make a truly valuable contribution to their businesses and who wins is up to the
public vote. Teams from The Barbican Centre, Bovey Castle, The Foresight Centre and Ricoh Arena are hoping the votes will see them crowned as the miaList winners 2015.
The final miaList 2015 will be recognised at a celebratory lunch on 28 September at the prestigious Gold AIM accredited Park Plaza Riverbank hotel in London.
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Shortlisted miaList candidates meet the judges in build-up to award announcements
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Shortlisted miaList candidates meet the judges in build-up to award ann... http://www.incentivetravel.co.uk/news/awards/28178-shortlisted-miali...
1 of 2 03/09/2015 10:35
CIM 4/2015 47
[meetings show INDUSTRY]
� Expansion. “We wanted to create a meeting place, a market and a learning place. Our fo-
cus is the UK inbound and UK outbound meetings market,” explained Paul Kennedy, found-
er and non-executive chairman of the Meetings Show. The third show, held from 7 to 9 July
2015 at Olympia, London, confirmed the success of the concept. 4,413 convention industry
visitors, 12,140 scheduled appointments (28 percent more than in 2014) between 824 host-
ed buyers, 54 percent of them from the UK, and representatives of the 600 exhibitors pro-
vided evidence of significant year-on-year growth.
Since its debut in 2013, the show’s exhibition space has increased by 30 percent – rea-
son enough to switch to the Olympia Grand Hall, with its fine old glass roof, in 2016, which
will be beneficial to the show’s structure.
Growth market
The third Meetings Show in London was much appreciated by exhibitors and
hosted buyers alike. The excellent education programme added value
for all participants.
WACHSTUMSMARKTDie dritte Meetings Show in London überzeugt Aussteller und Hosted Buyers.
Das brillante Fortbildungsprogramm bringt allen Teilnehmenden Mehrwert.
� Expansion. „Wir wollen einen Treffpunkt
schaffen, einen Markt- und Lernplatz. Unser
Fokus ist der In- und Outbound Meetings-
markt Großbritannien“, erklärt Paul Kenne-
dy, Gründer und Non-executive Chairman
der Meetings Show. Deren dritte Ausgabe
vom 7. bis 9. Juli 2015 im Olympia London
beweist: Das Konzept geht auf und mobili-
siert 4.413 Fachbesucher. 12.140 vorab ter-
minierte Gespräche (plus 28 Prozent gegen-
über 2014) zwischen 824 Hosted Buyers,
davon 54 Prozent aus Großbritannien, und
Vertretern der 600 ausstellenden Unterneh-
men signalisieren deutliche Zuwächse ge-
genüber dem Vorjahr.
Seit ihrem Debüt 2013 hat die Ausstel-
lungsfläche der Meetings Show um 30 Pro-
zent zugelegt – Grund, 2016 in die von
einem historischen Glasdach überspannte
Halle Olympia Grand zu wechseln, was der
Struktur nützen wird. ��
��
Ph
oto
: M
eeti
ng
s S
ho
w
Die dritte Meetings
Show mobilisiert 4.413
Fachbesucher.
The third Meetings
Show attracts 4,413
trade visitors.
48 CIM 4/2015
[INDUSTRY meetings show]
Neben dem Heimspiel der zahlreichen Aus-
steller aus Großbritannien gibt es eine
starke Sektion Europa, eine Sektion interna-
tionaler Destinationen und eine Sektion
Meeting Supplier. Firsttimer wie Atout
France und das Convention Bureau Italia
sind von der Qualität der Termine ebenso
angetan wie Aussteller der ersten Stunde,
Istanbul Convention Bureau und das Thai-
land Convention Bureau (TCEB). „Wir sind
hier vor allem wegen der starken Präsenz
der Association-Vertreter“, berichtet Piya-
wan Yamarat, Promotion Section Meetings
and Incentives, TCEB. Sie freut sich über 21
Messetermine am 8. Juli 2015.
Das InterContinental Berlin, vertreten
am Moulden Marketing Stand, ist der ein-
zige deutsche Aussteller. „Die Qualität der
Termine ist definitiv gut“, berichtet Interna-
tional Sales Managerin Alia Nofal. Das Ger-
man Convention Bureau (GCB), neben ande-
ren nationalen Convention Bureaus Teilneh-
mer der Oysters Summer Party, hat das
Hamburg Convention Bureau (HCB) mit im
Boot, das die Hansestadt als maritime Des-
tination vorstellt. GCB-Geschäftsführer
Matthias Schultze spricht im Rahmen der
Professional Education über „Future Mee-
ting Space: Status Quo And Strategies For
The Future“.
65 Seminare umfasst das Fortbildungsange-
bot im Olympia Konferenztrakt. Die Themen
am Puls aktueller Debatten erörtern kompe-
tente Experten wie PCO Caroline MacKenzie,
die Einblicke in „The Future Of Medical Mee-
tings“ gibt. „Wir werden den Begriff des
Sponsorings aufgeben zugunsten von Part-
ner oder Grant“, ist Linda Pereira, CEO, L&I
Communications and Executive Director CPL
Meetings and Events, überzeugt. Sie gehört
zu den 18 Experten im Meetings Show Advi-
sory Board. Ebenso Kerrin MacPhie, Director
of Sales ACC Liverpool und Kopf des ICCA
Chapters UK and Ireland. Sie leitet die erst-
mals stattfindende ICCA Debate on National
Associations.
Nach eindrucksvollen Präsentationen
von zwei Ambassadors, die jeweils Kon-
gresse ihres Fachgebiets ins ACC Liverpool
geholt haben, bei deren Durchführung mit
dem Argument der persönlichen Kontrolle je-
doch keinen PCO beauftragten, erklärt Caro-
line MacKenzie, Director of Association Ser-
vices bei Zibrant, die evidenten Vorteile von
PCO-Dienstleistungen. Während die 65 Se-
minare und Workshops in fünf Tagungssälen
stattfinden, ist das Foyer Schauplatz von
täglich elf Meet the Expert Sessions, die
starken Zuspruch finden.
Gleiches gilt für die am Vortag der Mee-
tings Show UK im Queen Elizabeth II (QEII)
anberaumte Association Meetings Confe-
rence (AMC). „Es ist keine typische Ver-
bandsmanagement-Konferenz, ihr Fokus
liegt auf der Organisation von Association
Events“, erklärt Steve Knight, Event Director
Meetings Show. Die interaktiven Workshops
zu Sponsorship und Mobile-Engagement-
Strategien sind gut besucht. Parallel zur 2015
ein Teilnehmerplus von 49 Prozent verzeich-
nenden AMC geht im QEII am 6. Juli 2015 der
Sustainable Events Summit über die Bühne.
Die nächsten Ausgaben finden am 13. Juni
2016, die Meetings Show vom 14. bis 16. Juni
2016 im Olympia Grand in London statt.
Katharina Brauer
www.themeetingsshow.com
www.londonandpartners.com
www.olympia.co.uk
Hosted Buyers Empfang
im Dartmouth House,
beliebt für Events.
Hosted buyers’ reception
Dartmouth House
popular for events.
Ph
oto
: C
IM, K
ath
arin
a B
rau
er
CIM 4/2015 49
[meetings show INDUSTRY]
� CIM: What is the key to success of the
Meetings Show?
Paul Kennedy: We have a clear focus on
UK inbound and UK outbound meetings.
We are not an event show and try to cre-
ate a meeting place, market place and ed-
ucation place. The support of all the key
industry associations helps.
Can you elaborate on the professional
education programme?
There was no call for papers. Since we
want to respond to industry needs only
and control the curriculum, I went into
corporations to do the research. We cre-
ated four streams – for agencies, PCOs,
associations and a subject stream. The
meet-the-expert format seems to be really
packed as well.
How does the hosted buyers system
work?
The hosted buyers programme has grown
faster than the show. The fully hosted bu-
yers have eight, the semi-hosted buyers
four appointments per day. The compli-
ance level is high.
What are your future plans?
We will move to Olympia Grand in 2016,
which will allow a more coherent show floor
structure, which we need by having many
new exhibitors such as new hotel groups
and long-haul destinations in the pipeline.
“INDUSTRY NEEDS ONLY”Paul Kennedy, initiator and non-executive chairman of Meetings Show,
on the show’s concept and prospects.
In addition to the many UK exhibitors, there was also strong represen-
tation from continental Europe, a section for international destina-
tions and one for meeting suppliers. First-timers such as Atout France
and Convention Bureau Italia are as impressed by the quality of the
appointments as original exhibitors such as the Istanbul Convention
Bureau and the Thailand Convention Bureau (TCEB). “We are here,
above all, because of the strong presence of associations,” reported
Piyawan Yamarat, who promotes meetings and incentives at the TCEB
and is delighted to have 21 trade fair appointments on 8 July 2015.
The InterContinental Berlin, represented at the Moulden Market-
ing stand, was the only German exhibitor. “The quality of the ap-
pointments is definitely good,” reported international sales manager
Alia Nofal. The German Convention Bureau (GCB), which participated
in the Oysters Summer Party together with other national convention
bureaus, had the Hamburg Convention Bureau on board, which pre-
sented the city as a maritime destination.
GCB managing director Matthias Schultze featured in the education
programme with a seminar entitled “Future Meeting Space: Status
Quo And Strategies For The Future”. A total of 65 seminars were held
in the Olympia conference wing. The topical issues tackled were dis-
cussed by experts such as PCO Caroline MacKenzie, who provided in-
sights into the future of medical meetings. “We will be giving up on
the term sponsorship and talking about partners and grants in-
stead,” said Linda Pereira, CEO of L&I Communications and executive
director of CPL Meetings and Events, who was one of 18 experts on
the Meetings Show advisory board. Another was Kerrin MacPhie, di-
rector of sales at the ACC Liverpool and head of the UK and Ireland
chapter of the ICCA. She moderated the ICCA debate on national as-
sociations, which was held for the first time. After impressive presen-
tations by two ambassadors who had brought conventions to the
ACC that were implemented without a PCO in the interests of main-
taining personal control, Caroline MacKenzie, director of association
services at Zibrant, explained the clear advantages of PCO services.
While the 65 seminars and workshops were taking place in five
conference rooms, 11 very popular “meet the expert” sessions a day
were held in the foyer.
The same applied to the Association Meetings Conference (AMC)
held the day before the Meetings Show on the Queen Elizabeth 2
(QE2). “It is not a generic association management event, instead its
core focus is on the delivery and organisation of association events,”
explained Steve Knight, event director of Meetings Show. The inter-
active workshops on sponsorship and mobile engagement strategies
were well attended. The Sustainable Events Summit was also held on
the QE2 on 6 July 2015, the same day as the AMC, which had 49 per-
cent more delegates in 2015. They will next be held on 13 June 2016,
while the next Meetings Show UK will take place from 14 to 16 June
2016 in the Olympia Grand in London. Katharina Brauer
Growth market
Home Show previews Videos Blogs Media info Features Interviews Directories
Home News Agency Fast Forward 15 demonstrates tangible success in first six months
Category: Agency & Association Created on Monday, 14 September 2015 14:00
Fast Forward 15, the new mentoring initiative to encourage and inspire women within the events and hospitality
sector, has already registered a high-degree of success in its first six months.
The achievement of a significant number of the programme’s mentees in proving that there is value, and necessity for
such schemes.
• Catriona Ross has moved from the Post Office to a new, more senior role at The Prince’s Trust
• Tanya Davis has been inspired to do an MBA at The Mountbatten Institute as well as joining the Chartered Institute of
Marketing. Following guidance from her mentor she has also been promoted to Operations Manager.
• Laura Adams has been promoted to Senior Event Coordinator at cievents.
• Emma North has been offered a hosted place at IMEX with FHRI and has started to mentor a more junior member of her team. She recently spoke on a panel at The
Meetings Show about women in events and completed the challenging 2 day CMP boot camp (the first step to gaining a CMP certificate)
• Hannah Coleman has finished university with first class honours and secured work experience with WRG in Sept and completed a five-week language course in Spain this
summer to improve her language skills
• Amy Seton has been able to grow and develop current clients on a national basis and is currently in discussion with her first international drinks brand for an event series in
2016. And (with Hannah Coleman) will be joining Sue Lawton at the CCLEF board meeting to gain further experience.
Commenting on these achievements, Fay Sharpe, managing director of Zibrant and founder of Fast Forward 15 said: “I am really encouraged by these results as they clearly
show how Fast Forward 15 is working practice and how this year’s participants have really engaged with the programme we have developed. We are only halfway through the
programme but we are already surpassing our aims and objectives. I would like to congratulate all the mentees on undertaking such a firm commitment to the industry they
are obviously passionate about. I cannot wait to see what the next six months have in store.”
The scope and ambition of the programme is far wider, looking to change culture and perceptions in the industry as a whole. Reinforcing this commitment, the scheme has
organised a special training day for previous 2015 applicants, at the Andaz Hotel on 19th October 2015 with sales performance specialist Mark Gallen of MG sales
performance. This will encourage them to apply again when the 2016 applications open in January.
The Fast Forward 15 Women’s Networking Forum also continues to stimulate insightful discussions of issues of gender and equality identity in the hospitality and events
industry; membership currently stands at 312 members and grows every week.
0
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1 of 2 22/09/2015 13:25
Sandals Resorts has seen a three-fold increase
to its incentives and meetings bookings
Sandals Resorts says its increased industry exposure has helped triple incentive business for 2015.
The Caribbean resort company reported a 157 per cent increase from January to September 2015 compared to the same period last year;
while this year's bookings are up 74 per cent on 2014.
Sandals has taken its message to a wider audience through exhibiting at industry trade shows such as IMEX in Frankfurt, leading to a
three-fold increase, with much of the business coming from outside the UK. The company also increased its volume of familiarisation trips this
year.
“Increasing Sandals’ presence at trade shows has been key to tripling the company’s incentive business in 2015,” said Paul Tidy, groups and
events manager south.
“Attending key trade shows such as IMEX, The Meetings Show, ITBM World and the Conference and Hospitality Show enable us to develop
strong relationships with agencies across the UK and Europe.”
The Sandals’ events team also increased its number of familiarisation trips to the Caribbean this year, and has plans to host three more trips to
the Bahamas, Jamaica and a multi-centre trip to Grenada and Antigua in 2016.
“Familiarisation trips have played an important role in increasing our incentive business this year, as they allow agents to experience for
themselves why Sandals Resorts is a great choice for their clients,” said Graeme Saunders, groups and events manager north.
The company also hosted a personal showcase in Liverpool for northern agents in September. The event was held on board Lady Sandals, the
personal yacht of Sandals Resorts International’s chairman, Gordon ‘Butch’ Stewart.
Email the editor
Incentive group business
triples for Sandals Resorts
after increased exposure
Company says a better focus on exposure at trade show helps
triple incentive and meeting bookings
29/09/2015
What's your view on this? Post your comments here:
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2 of 3 30/09/2015 12:28
Does the future have room for face to face communication?Posted on 30th September 2015 by Sarah Carless
Research revealed by Loughborough University and imago, hasclearly demonstrated that the meetings industry has a long termplace in the commercial world.
The research, which was conducted in conjunction with TheRight Solution, measured the value of face to facecommunication amongst a sample of more than 750 eventorganisers, delegates, graduate and undergraduate students.
“Including students in the research, particularly those oncourses such as Loughborough University’s MBA gives aninsight into the minds of future leaders, event delegates andorganisers,” comments imago’s head of sales and marketing,Emma Boynton.
Key findings from the research included:
96.6% of meetings attendees cited small face to facemeetings of fewer than 10 participants as their favoured form ofcommunication. 75.5% of students back up delegate preferences forsmaller meetings with a preference for tutorials rather thanlectures. Group interaction and discussion is considered the topbenefit of face to face communications by 78.4% of delegatesand 69.4% of students. On a scale of 0 to 100, delegates ranked engagementduring face to face meetings at an average of 85%, withstudents at 73%. The strongest emotions during face to face meetings were Delegates – comfortable, engaged and happy. Students – inspired, comfortable and interested. An interactive format as a tool to retain information wasmost favoured by both delegates (81%) and students (72.1%). Use of social media was least favoured by both delegates(15.9%) and students (21.7%). The increasingly common informal “co-creation” of contentalso scored poorly – delegates (52.4%) and students (43.8%)“This data is incredibly important and great news for theindustry”, continues Emma Boynton, “Support for smallermeetings was of particular interest. With only 3.4% ofdelegates expressing a preference for large meetings it is clearthat organisers need to ensure that breakout and groupinteraction sessions are given as much, if not more attentionthan plenaries in the planning of large events.”
The research also examined the venue research and bookingprocess. In particular it highlighted the fact that 85% oforganisers considered it important for a venue to have the latesttechnology before making a booking yet words relating totechnology were not mentioned at all by delegates when askedwhat environment ensures a successful meeting. Instead 45%of responses focused on light, bright or natural daylight.
These highlights are just the tip of the iceberg, concludesEmma Boynton. “We gathered a vast amount of data duringthis process and are particularly excited by the opportunity tocompare the opinions of those already organising or attendingevents with future participants. Data such as the negativefeeling towards social media and informal content wereinteresting to see amongst future leaders and students, whoyou would expect to be supporters. Above all it clearly showsthat people want to talk to people and technology is a toolrather than the end goal.”
The final research paper is available fromhttp://go.welcometoimago.com/meet-the-future.
Follow the debate and share thoughts about the research ontwitter via #futureF2F
The research was undertaken by Loughborough University andimago. The Right Solution provided methodology, analysis andvalidation of the research which was conducted amongst 779respondents using a mixture of focus groups, online and face toface questionnaires. The research was revealed andinterrogated during an education session at The Meetings Showon 8 July, 2015.
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2 of 3 02/10/2015 13:30
Social media awards shortlistings at the
double for Soaring Worldwide
September 21, 2015
By Robert Buckland
Soaring Worldwide, the Cirencester-based strategic communications and PR agency, has
been shortlisted for two national social media awards.
It has been shortlisted for Best Social Media Campaign at the Meetings Industry
Marketing Awards (MIMA) and Best Low Budget Campaign’ at the UK Social Media
Communications Awards.
Creative director Adam Baggs said: “Social media is a vitally important part of PR,
marketing and all aspects of business so to be recognised for two national awards is really
exciting.
“We work with a number of clients on their social media activity and it is a part of the
business that has rapidly increased over the past few years.”
Soaring Worldwide will attend the MIMA awards at the QEII Centre, London, on
October 9 and the UK Social Media Communications Awards at Arsenal’s Emirates
Stadium less than a week later on October 15.
It is on both shortlists with its a year-long strategic plan targeting global markets for The
Meetings Show 2015 – a three day exhibition at Olympia, London.
The agency specialises in the security and events industry with the Barbican, Church
House Conference Centre, Grass Roots Meetings & Events and Magenta Security among
its clients.
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3 of 4 22/09/2015 13:19