the hashtag€¦ · mess up your instagram strategy. first, instagram won’t let you use more than...
TRANSCRIPT
The
Hashtag
Handbook.
Anthony B. Kantara Written by
By Anthony B. Kantara 1 www.instacentric.com
The Hashtag Handbook
The perfect and most popular hashtags to use to get the most
attention to your Instagram uploads.
Written by
Anthony B. Kantara
www.instacentric.com
Anthony on Facebook Anthony on Instagram
By Anthony B. Kantara 2 www.instacentric.com
The Hashtag Handbook
The Hashtag Handbook is your go to guide to knowing which are the BEST
and most appropriate hashtags to use for your industry. Be sure to keep this
somewhere handy and refer to it when you upload your images and videos to
Instagram.
Hashtag Basics
Hashtags were first invented by someone on Twitter. His original goal was
to use it as a tool to reference the topic of the message in his tweet. It instantly
became popular and expanded onto Facebook and Instagram.
The concept is the same. It is used to refer to the topic behind the post,
tweet, image or video. On Instagram, it is especially relevant and helps people
discover posts.
When you click on a hashtag, it takes you to a feed of all images or videos
that used that specific hashtag. This is why it is crucial to incorporate hashtags in
the description or comment section of your uploads.
Basic Rules to follow
As with everything, there are rules. Follow these rules to insure you don’t
mess up your Instagram strategy. First, Instagram won’t let you use more than 30
hashtags per upload. Second, don’t use hashtags that are not related to your
upload! This is extremely important or else people will perceive you as desperate
and spammy. This negative perception will reflect on the brand you’re trying to
build.
By Anthony B. Kantara 3 www.instacentric.com
Hashtags: Days of the Week
On Instagram, each day of the week has a specific hashtag dedicated to
topic or person. You don’t have to use that specific hashtag every week; however
it’s important to know how to use it for when you want to. I strongly recommend
using them every now and then as they are extremely popular hashtags and
increase your exposure widely.
Basic rule: Don’t mess up the days. For example: Don’t use Monday’s
hashtag on Tuesday. This will contribute to the negative perception we discussed
in the previous section
Monday
Topic: Man Crush Monday
Associated Hashtags: #mcm or #mancrushmonday
How it is used: Users upload images of a male person, either someone
they personally know or a celebrity, they admire.
How you can use it: A couple ways this can be used. Upload an image of a
male employee and in the description write a little bio about him (Role at work as
well as what he does in his personal time). This is similar to “Employee of the
Week” concept. You could also feature a prominent male-figure in your industry
or field. For example, if you are in the “Entrepreneur” industry, you can feature
Elon Musk with a brief bio of his entrepreneurial career.
By Anthony B. Kantara 4 www.instacentric.com
Tuesday
Topic: Transformation Tuesday
Associated Hashtags: #tt or #transformationtuesday
How it is used: Users upload images highlighting some sort of
transformation. A common example is someone showing a before and after of
their body following a weight loss program. Another common example is some
putting a picture of themselves when they were younger, right next to a recent
picture of themselves.
How you can use it: This is a perfect hashtag if you are in the fitness and
health industry. You can follow the examples above. Highlight some sort of
improvement. For example: a website or logo redesign, new hairstyle (for hair
stylists), or a new office.
Wednesday
Topic: Woman Crush Wednesday
Associated Hashtags: #wcw or #womancrushwednesday
How it is used: This is used exactly the same as Man Crush Wednesday
except directly towards women.
How you can use it: Just as with #mcm, you can feature a female employee
or feature a prominent female-figure in your industry.
By Anthony B. Kantara 5 www.instacentric.com
Thursday
Topic: Throwback Thursday
Associated Hashtags: #tbt or #throwbackthursday
How it is used: This has to be one of the most popular hashtag as it was
the first to go viral. Users upload pictures taken a long time ago. The unofficial
official rule is that it must be at least 5 years old. So we see a lot of pictures from
high school or prom. Even pictures from a vacation trip a while back.
How you can use it: As tempting as it may be to post many pics on #tbt, try
limiting it to one or two. If you are an influencer or a business coach, consider
uploading a pic of you as a child or of you in your early stages of your
career/popularity.
Friday
Topic: Flashback Friday
Associated Hashtags: #fbf or #flashbackfriday
How it is used: Flashback Friday is pretty much another excuse to post old
pictures that you may have wanted to for #tbt. Flashback Friday is more of a
comparison between the past and present. For example: Childhood best friends
will put a picture of them together when they were younger right next to one of
them recently.
How you can use it: You can take advantage of #fbf to show your
company’s growth or older products you offer. If you are in the electronics
industry for example, you can put up an image of the first Apple computer or first
cellphone with a brief history.
By Anthony B. Kantara 6 www.instacentric.com
Saturday
Topic: Caturday
Associated Hashtag: #caturday
How it is used: This is one of the least popular ones however it’s important
to know it exists. It’s the day to feature cats. Simply because the internet is
obsessed with cats.
How you can use it: You can upload a picture of an employee with their cat
at work (consider allowing them to bring it in to work for the day). If you are in
the pet industry, the options are endless.
Sunday
Topic: Selfie Sunday
Associated Hashtags: #ss or #selfiesunday
How it is used: Pretty self-explanatory. A day and hashtag dedicated to
selfies.
How you can use it: Take a group selfie with your employees or encourage
your fan base and customers to upload a selfie with your product. Be sure to
feature the best one(s)
It is key for your company or brand to leverage these viral hashtags. First,
you are able to increase your exposure on Instagram and second, you can portray
your brand as engaging, relevant and sincere without directly selling them
something in their face. This makes you more inviting on Instagram.
By Anthony B. Kantara 7 www.instacentric.com
Hashtags: Industry/Category
1) General
#photooftheday
#potd
#loveit
#selfie
#instadaily
#picoftheday
#igers
#instacool
2) Quotes
#quotes
#quoteoftheday
#qotd
#lifequotes
#motivationalquotes
#inspirationalquotes
#instaquote
3) SEO
#marketing
#googlesearch
#webtraffic
#optimization
#content
#seo
#seoproblems
By Anthony B. Kantara 8 www.instacentric.com
4) Author
#readthisbook
#ireadforfun
#bookoftheday
#bestseller
#bookworm
#nonfiction
#readinglist
5) Social Media
#socialmediatips
#communitymanager
#smtips
#smm
#socialmediamarketing
#contentmarketing
#socialmediatips
#goviral
6) Photography
#photography
#photooftheday
#portrait
#photogram
#behindthescenes
#photoshoot
#photog
7) Videographer
#video
#videogram
#videooftheday
#votd
#bts
By Anthony B. Kantara 9 www.instacentric.com
#preciousmoments
#studiolife
#studio
#onset
8) Spiritual
#spiritual
#faith
#believeinyourself
#thankful
#meditation
#innerpeace
#calm
9) Christianity
#Christian
#Catholic
#bible
#Jesus
#Jesuslovesyou
#Christ
#Godisgood
#Jesussaves
#grace
#speaklife
#dailyword
#salvation
#bibleverse
#wordofGod
#JesusChrist
#HolySpirit
#God
#dailybible
#bodyofChrist
#JesusisLord
#gospel
#Godfirst
#lent
By Anthony B. Kantara 10 www.instacentric.com
10) Fitness
#fitnessaddict
#Exerciseroutine
#workouttime
#todaysworkout
#gymlife
#gymfreak
#gymrat
#fitfood
#crossfit
11) Nutrition
#Healthyliving
#nutritious
#freshfoods
#foodporn
#healthydinner
#cleaneats
#foodie
#diet
12) Makeup
#faceoftheday
#makeupmafia
#makeupaddict
#blush
#bronzer
#makeover
By Anthony B. Kantara 11 www.instacentric.com
13) Art
#artist
#illustration
#gallery
#galleries
#artgallery
#interiordesigns
#instaartist
#artstudio
14) Real Estate
#realestate
#properties
#realestatebroker
#justlisted
#justsold
#broker
#realtor
#homesearch
#househunting
15) Retail
#boutiques
#mall
#style
#shoppingaddict
#onlineshopping
#promo
#sale
#musthave
By Anthony B. Kantara 12 www.instacentric.com
#shoppingtime
16) Branding
#branding
#brand
#brandidentity
#logo
#logodesign
#startuplife
#entrepreneurs
#branding101
17) Weddings
#weddingwednesday
#bridalparty
#bridalshower
#bridetobe
#weddinginvitations
#weddingregistry
#dreamwedding
#shesaidyes
#weddingreception
#weddinggift
18) Travel
#travelgram
#thegoodlife
#cruise
#vacaymode
#vacationmode
#vacation
#traveltips
By Anthony B. Kantara 13 www.instacentric.com
#travel
#travelfriendly
#wheretonext
#roadtrip
#traveltrip
#plane
#adventurevacation
#tropicalvacation
19) Life Coach
#seizetheday
#certifiedlifecoach
#dailyaffirmation
#doer
#makeithappen
#empower
#productivity
20) Cooking
#recipe
#mealidea
#lunch
#dinner
#breakfast
#foodporn
#myplate
#kitchenlife
#inthekitchen
#homemade
By Anthony B. Kantara 14 www.instacentric.com
21) Baking
#bakingday
#baking
#bakingtime
#bakingcookies
#gourmentbakery
#freshbread
#icing
#sugar
#cookies
#cake
22) Restaurants
#whatsfordinner
#fancy
#casual
#foodporn
#yummy
#ambiance
#gourmet
#taste
23) Music
#singer
#artist
#cover
#coversong
#coverband
#newalbum
#performer
#musictherapy
By Anthony B. Kantara 15 www.instacentric.com
#newalbum
#voice
#guitar
#piano
24) Dogs
#ilovemydog
#puppy
#dog
#instagramdogs
#instadogs
#instapuppy
#dogstagram
#happydog
#dogsmile
#doglife
#dogsoftheday
#dogoftheday
25) Fashion
#fashion
#fashionmodel
#model
#fashiontrends
#trend
#modeling
#whatstrending
#ontrend
#style
#styleblog
#fashionblog
#fashionmagazine
By Anthony B. Kantara 16 www.instacentric.com
#oftd
#outfitoftheday
26) Graphic Design
#digitalartist
#logo
#logos
#designlife
#logodesign
#designstudio
#icondesign
#appdesign
#webdesign
27) Blogging
#blog
#blogging
#blogger
#newblogpost
#newblogger
#bloglife
#instablogger
#newpost
#blogpost
#writer
28) Financial Services
#Financialfreedom
#financialmanagement
#lifesavings
#retirementplan
#income
By Anthony B. Kantara 17 www.instacentric.com
#investing
#creditscore
29) Productivity
#focus
#focused
#overwhelmed
#stressed
#simplify
#taskmanagement
#organized
#todolist
30) Interior Design
#freshpaint
#interiordesign
#newhome
#newhouse
#wallart
#furniture
#homesweethome
#decorator
#homedeco
31) Baby
#baby
#infant
#firsttimemom
#momlife
#babystyle
#newbornbaby
#instababygirl
By Anthony B. Kantara 18 www.instacentric.com
#instababygirl
#babygirl
#babyboy
#mom
#dad
32) Coffee
#coffee
#cafe
#coffeetime
#coffeeaddict
#coffeebreak
#coffeegram
#latte
#timetowakeup
#instacoffee
Application Tips:
1) You don’t have to use all the hashtags listed above
2) Mix up hashtags from the above to find what is best suitable for your
upload.
3) Use the same hashtags as your clients.
4) Use hashtags specific to your specialty.
For Example: #weddingphotographer or #fashionblogger
5) Use location-based hashtags for places you visit or live in.
For Example: #Cubabeach or #MontrealMoments
6) If you are in retail or a restaurant, include your location in hashtags.
For Example: #NYChotdogs or #LAcafe
7) Consider putting the hashtags in the comment section instead of the
upload description for a cleaner look.
By Anthony B. Kantara 19 www.instacentric.com
Thank you for reading! Just wanted to take the time to thank you for reading and using this guide.
At first, it will take a while for you to know which hashtags to use. However,
after a while, you will get the hang of it and may not need to refer to this guide
every time you upload a video or image to Instagram.
Even though this guide caters to businesses and brands, nothing is stopping
you from creating your own personal brand on Instagram. Instagram has given
the opportunity for many people to not only create their personal brand but
also to create a living just from Instagram.
This is just the beginning. That’s what makes it all so exciting! Instagram is
still in its infancy. That is why it’s important you are able to master it from the
beginning so you can dominate it when it fully grows to the level of Twitter
and Facebook.
I will be covering many ways on how you can make a steady income and
run profitable businesses solely using Instagram. I will be introducing you to
many influencers you did just that on Instagram.
Be sure to check the blog often. If you have any questions you’d like
answered, use the Submit Questions form on the website. If you need to ask
me any questions or get advice on anything Instagram related, email me at
[email protected] or use this Contact form.
I encourage you to follow me on Instagram and to note important things
such as the amount and type of hashtags I use, the time/day of the week I post
and the different types of uploads posted.
Here’s to your Instagram success!
Anthony B. Kantara www.instacentric.com