the meteoric rise of instagram as a marketing platform
TRANSCRIPT
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flipbook by | sabrina park
The Meteoric Rise of
as a Marketing Platform
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Photo by: Flickr
Instagram is a mobile photo-sharing app and social network that was
created in 2010 by founders Kevin Systrom
and Mike Krieger [1]
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INSTAGRAM IS:
Mobile friendly [2]
Easy to navigate [2]
Allows users (companies) to amass a large following [2]
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With millions of users, Instagram has become the perfect platform for brands to get quick messages and
photos to their target audiences [5]
Photo by: Oliur Rahman | Pexels
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Why choose Instagram?
Photo by: Pixabay | Pexels
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Keep Up with the Trends“Instagram posts generate a per-follower engagement rate of 4.21% which is 58 times more engagement
per follower than Facebook and 120 times more than
Twitter.” [10]
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Increase your company’s brand awareness by showcasing your
products and services [4]
Photo by: Pexels
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Instagram enables companies to easily
reach their customers on the go as it is a mobile-
friendly app [2]
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Market Yourself in a New Way [2]Photo by: Stokpic | Pexels
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USE #HASHTAGS
Incentivize consumer
engagement with your brand by
asking customers to
share their photos with a #hashtag [3]
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Pottery Barn utilizes customer engagement as
a marketing tactic on Instagram with hashtag [3]
#MyPotteryBarn
Photo by: Stokpic | Pexels
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Enables Companies to Conduct Market Research
Enables companies to conduct Market Research [2]
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Grow your community by
promoting yourself to
younger demographics [2]
Photo by: Unsplash | Pexels
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In 2015, 33% of US teens chose Instagram as their personal number one social network, up from just 12% in 2012. This compares favorably with Facebook and Twitter, which were chosen by 14 and 20% of the respondents, respectively. [6]
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Instagram also enables
sponsored posts in order to
expand audience
Paid Media [8]
Photo by: Negative Space | Pexels
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“Instagramming your business” can result to increased
revenues [2]
Photo by: Breakingpic | Pexels
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Connect with Influencers [3]
An advertising strategy that is commonly used on Instagram is Celebrity Endorsement [7]
Photo by: Sascha Duser | Pexels
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Earned Media: Influenced but not
directly controlled [8]
LikesComments@Mentions#Hashtags
Photo by: 2nix Studio | Shutterstock
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“If social media were truly owned, brands would have control
over the experience, access to their fans, and full use of data. Social media is not
owned media.” –Mark Boncheck, Harvard Business Review [9]
Photo by: Denys Prykhodov | Shutterstock
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“Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.”[2]
Photo by: Picjumbo | Pexels
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Instagram yourBusiness. Photo by: Picjumbo | Pexels
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Works Cited1. Instagram for Business: Everything You Need to Know. (n.d.). Retrieved October 21, 2016, from http://www.businessnewsdaily.com/7662-‐
instagram-‐business-‐guide.html
2. Ten Reasons to Adopt Instagram as a Marketing Tool ... (n.d.). Retrieved October 21, 2016, from http://getlevelten.com/blog/felipa-‐villegas/ten-‐reasons-‐adopt-‐instagram-‐marketing-‐tool
3. How to Create an Instagram Marketing Strategy | Sprout Social. (n.d.). Retrieved October 21, 2016, from http://sproutsocial.com/insights/instagram-‐marketing-‐strategy-‐guide/
4. How To Use Instagram For Business -‐ iDigic. (n.d.). Retrieved October 21, 2016, from http://www.idigic.net/instagram-‐for-‐business/
5. 5 Ways Marketers Can Use Instagram : Social Media Examiner. (n.d.). Retrieved October 21, 2016, from http://www.socialmediaexaminer.com/5-‐ways-‐marketers-‐can-‐use-‐instagram/
6. 23 up-‐to-‐date stats and facts about Instagram you need to ... (n.d.). Retrieved October 21, 2016, from https://searchenginewatch.com/2016/04/20/23-‐stats-‐and-‐facts-‐about-‐instagram/
7. Matrix, Sidney Eve. “Module 2: Promotional Media Part 1.” FILM 240 Lecture 1. Ellis Auditorium, Kingston. Sept 28, 2016. Lecture
8. Matrix, Sidney Eve. “Module 2: Promotional Media Part 2. .” FILM 240 Lecture 2. Ellis Auditorium, Kingston. Oct 5, 2016. Online lecture.
9. Bonchek, M. (2014, October 10). Making Sense of Owned Media. Retrieved October 21, 2016, from https://hbr.org/2014/10/making-‐sense-‐of-‐owned-‐media
10. Beese, J. (2016, October 10). 5 Insightful Instagram Stats You Need To Know | Sprout Social. Retrieved October 21, 2016, from http://sproutsocial.com/insights/5-‐instagram-‐stats/