“the midwest and the medical device industry” advamed... · “the midwest and the medical...
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“The Midwest and the Medical Device Industry”
Michael S. RosenSr. Vice-President, New Business Development
Forest City Science + Technology Group
U.S. Healthcare Demographics2013
U.S.
Average Life Expectancy - years 78.62
% of Population 65 Years+ 13.9%
Healthcare Spend/capita $9,075
Healthcare Expenditure -% of GDP 17.9%
Number of Physicians 878,194
Number of Hospitals 5,724
Total of Patient Admissions 36.6 MM
Source: www.cia.gov
U.S. & EuropeanMedical Device Market – 2011
(Ernst & Young)
$331.7 Billion (U.S. + Europe: Public Companies)
+6% Growth
� Woundcare� Orthopedic� Infusion Systems� Opthalmology� Urology� Neurology� Respiratory� Renal� Dental� Homecare� Cardiovascular
� Stents� Cardiac Rhythm Management� Valves
� In Vitro Diagnostics� Imaging� Radiation (several modalities)
Key Medical Device Market Segments
U.S. & EuropeanMedical Device Market – 2012
(Ernst & Young)
• 411public companies� 254 U.S.� 157 Europe
• Employees: 725,900• Market Cap: $436.1 B
Leading Global Device Companies(Medical Product Outsourcing – 8/13)
Company Country 2012 Sales - B Key Areas
1. J & J U.S.
(Part Midwest)
$27.43 Surgical, orthopedic, diagnostics
2. GE Healthcare MIDWEST $18.29 Imaging, Diagnostics
3. Siemens Healthcare
Germany/
Part Midwest
$17.54 Imaging, Diagnostics
4. Medtronic MIDWEST $16.2 Cardiac, spine
5. Baxter International
MIDWEST $14.2 Hospital, infusion systems, dialysis, blood
6. Phillips Healthcare
Holland $13.19 Imaging, diagnostics
7. Covidien Bermuda $9.85 Surgical
8. Abbott Labs MIDWEST $9.79 Diagnostic, Spine, Cardiovascular, Optic
9. Cardinal Health MIDWEST $9.6 Medical supply, surgical
10. Stryker MIDWEST $8.66 Orthopedic, surgical, spine
Leading Global Device Companies
Company Country 2012 Sales-B Key Areas
11. Danaher U.S. $8.51 Dental, imaging, diagnostic
12. Becton Dickinson U.S. $7.8 Surgical, diagnostics, cell anaylsis
13. Boston Scientific
Part Midwest
$7.25 Cardiovascular
14. B. Braun Germany $6.67 Surgical, dialysis
15. Essilor France $6.59 Opthalmic/optic
16. St. Jude Medical Midwest $5.5 Cardiovascular
17. Novartis(Alcon) Swiss $5.48 Opthalmic
18. 3 M Healthcare Midwest $5.16 Surgical, lab
19. Zimmer Midwest $4.47 Ortho, surgical
20. Terumo Japan $4.27 Cardiac & vascular
Leading Global Device Companies
Company Country 2012 Sales-B Key Areas
21. Olympus Medical Japan $4.24 Surgical, endoscopy
22. Smith & Nephew UK $4.14 Woundcare
23. Hospira Midwest $4.1 Hospital, infusion systems
24. Toshiba Medical Japan $3.97 Cardiovascular, blood
25. Getinge Group Sweden $3.72 Intensive Care, surgical
26. CareFusion Part Midwest
$3.6 Hospital, infusion systems
27. Bayer Germany $3.5 Imaging, diagnostic
28. Fresenius Germany $3.31 Dialysis
29. C.R. Bard U.S. $2.96 Surgical
30. Dentsply U.S. $2.93 Dental
Getting to the U.S. Market
� Step 1:Regulatory Approval Process
� Step 2:Reimbursement (how to get paid)
U.S. Regulatory Process
� Class I Device� Non-life sustaining� Low risk� GMP and post-market surveillance
� Class II Device� Presents more risk than Class I� Subject to Performance Standards and Inspection
� Class III Device� Sustains/supports life� Failure life-threatening� Need to demonstrate safety and efficacy
U.S. Regulatory Process(FDA)
InvestigationalDevice
Exemption (IDE)
510kPre-MarketApproval(PMA)De Novo
510k
U.S. MARKET
Permission to initiate Clinical Trials
• Substantially Equivalent toSimilar Device on Market
• 90 Day Review TIme • Requires clinical trials
• < 2% of all submissions
• Extensive clinical trials• Labeling• 180 day review time
U.S. Pricing & Reimbursement
Reimbursement Price
Already ApprovedDevice
NOExisting Device
ExistingCPTCode
No CPTCode
Hospitals
Health Economic Study Needed!
Market Challenges
Positives� Obamacare
� 35 million “new” patients in the system over 5 years – increased volume for hospitals
� Aging population requiring greater healthcare expense
� Emergence of “blockbuster” devices:� $1+ billion annual sales
� Convergence of Drugs, Devices & Diagnostics� Glucose monitoring/insulin pumps
� Drug-eluding stents
� New Forms of Radiology/Imaging Growth � Proton Beam therapy for Cancer, Gamma-Knife,
etc.
� MRI/PET/CT/Ultrasound
Market Challenges
Negatives:� Industry Consolidation: M&A
� Increased Regulatory Scrutiny
� Longer Product Development Times
� Re-look at 510K/PMA by FDA
� FDA concerns on radiation reduction
� Reimbursement process
� New CPT code
� Excise Tax: 2.3%
� Short product life-cycle:
� Need for Continuous Product Innovation
Device Industry Consolidation (2009-2012)
� Novartis/Alcon = $41.2 B
� J&J/Synthes = $19.7 B
� ThermoFisherScientific/Life Tech. = $18.8 B
� Merck/Millipore = $7.2 B
� Apax/Kinetic Concepts = $6.3 B
� ThermoFisher Scientific/Phadia = $3.5 B
� Abbott/Advanced Med. Optics = $2.9 B
� Covidien/ev3 = $2.6 B
� TPG Capital/Immucor = $2.0 B
� Agilent/Varian = $1.5 B
� Cinven/Sebia = $1.4 B
� BeckmanCoulter/Olympus Diagnostics = $0.8 B
� Ethicon(J&J)/Acclarent = $0.8 B
� Medtronic/CoreValve = $0.7 B
>$90 B in M&A Activity