the midwest’s top processor of fresh, pre-cut fruits & vegetables it’s not just pre-cut...

The Midwest’s Top Processor of Fresh, Pre-cut Fruits & Vegetables

It’s Not Just Pre-Cut

It’s“Just” Cut!

2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413

1-800-328-0797

Grow your

business with the superior quality of

our fresh, pre-cut fruits and vegetables.

“Make Flavor and Freshness your

Competitive Advantage”

Foodservice Solutions from

G.O. Fresh


1-800-328-0797

Increasingly, foodservice professionals are taking advantage of value-added, fresh

products to increase sales and drive profits.

Put freshness into every serving! Serve G.O. Fresh

In a fiercely competitive industry, G.O. Fresh products are proven winners.


1-800-328-0797

Consumers demand healthful, natural, fresh food choices.

Most important product attributes influencing fresh produce purchases of US consumers

Source: FMI US Grocery Shopper Trends 2005

Attribute

Quality

Price

Organically Grown

Country of Origin

Percent

76

14

6

3


1-800-328-0797

G.O. Fresh is an experienced leader in the fresh, pre-cut industry with an earned

reputation for quality, variety and reliability.

We help you open doors to new opportunities

and growth across all channels and retail formats.


1-800-328-0797

Food Safety is Job #1G.O. Fresh is committed to the

highest standards of food safety.

At every level of our organization, with every employee, in every phase of production, food safety is always our main concern.

With constant vigilance, testing, inspection, education and planning, we combine the latest science with advanced technology to deliver a clean, safe, fresh product that

we can be proud to label – G.O. Fresh.


1-800-328-0797

The G.O. Fresh Partnership Strategy for Success

Helping Foodservice Operators and Distributors Succeed

• Market information and industry trends• Fair pricing• Timely delivery• Accurate order fulfillment• End-user product satisfaction• Differentiate your product line

• Fast, easy ordering• Knowledgeable sales team• Responsive customer service• New, innovative products• Strategic insights into consumer food trends


1-800-328-0797

How We Help You Succeed• High quality product, all the time, every time • Superior taste and appearance• Largest selection of pre-cuts in the Midwest

(over 700 SKUs)• Daily, on-time delivery to our distributors by

dedicated G.O.Fresh drivers• Extensive selection of unique, specialty salads

and custom blends . . .

2521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis MN 55413 612-256-17702521 Hennepin Avenue East Minneapolis, MN 55413

1-800-328-0797

Helping You Succeed (Continued)

• Wide variety of uniform cut sizes and styles• Quality Assurance technicians monitor safety and quality • Plant security, metal detection, HACCP, GMP, FDA inspections• Received a “Superior” rating by AIB International’s food safety audit • Regional processor delivers “just cut” freshness• Less shrinkage, better inventory control with “best by” dated packaging • Capture new business with fresh, healthful, colorful ingredients


1-800-328-0797

G.O. Fresh quality, flavor andfreshness is unmatched.

Time-tested processesand extraordinary people . . .


1-800-328-0797

Operational excellence – perfected over years of experience, G.O. Fresh process efficiencies, wring costs out of production

Tsunami 100, the EPA-registered antimicrobial water additive from Ecolab, reduces dangerous pathogens

State-of-the-art equipment in a 45,000 sq ft facility

Long-time employees take personal pride in their work


1-800-328-0797

Skilled, experienced production team (average 11+ years of service)

Focus on core competencies

Attention to detail

Product-specific, unique packaging maintains optimal shelf-life

Strictly maintained 34°-36°cold-chain


1-800-328-0797

Year over year growth in the fresh,

pre-cut fruit and vegetable category

Today’s consumers want food choices that are:

• Safe

• Fresh

• Low-fat

• Flavorful

• Clean

• Natural

• Nutritious

• Exciting/colorful


1-800-328-0797

• Consumers crave culinary experiences – it’s all about taste, texture and appearance

• Awareness of health benefits of natural foods• Concern over childhood obesity• Growth in up-scale dining• Desire for ethnic cuisines, “new” flavors• Growth in fresh snacks, small plates, center

of plate salads and light desserts

G.O Fresh satisfies consumer demands for fresh, natural goodness…


1-800-328-0797

• Reduce food prep time

• Save kitchen & cooler space

• Reduce risk of injury

• Reduce waste removal costs

• Extend shelf-life

• Improve in-kitchen product safety and quality control

Why G.O. Fresh is the Smart Choice for the Back of House (Kitchen Impact)


1-800-328-0797

Smart Choice for the Front of House (Customer Impact)

•Always superior quality – best tasting, fresh and visually appealing

•Year-around availability

•Exceptional variety

•Perceived high-value, exciting menu items

• Improved food safety (lower risk of cross contamination)


1-800-328-0797

Smart Choice for the Bottom Line (Profit Impact)

•Control per-serving costs:Uniform portion controlRecipe standardization

•Stable food costs

•Pay only for 100% useable product

•Reduce equipment & maintenance expense

•Reduce labor costs & training


1-800-328-0797

Competing in a value-driven market

Plan A: Price• Cut kitchen staff to a minimum• Hold down wages, benefits, hours• Reduce overhead• Keep cutting costs

Plan B: Quality• Serve high perceived-value, high margin items• Create a signature menu with exciting new flavors• Build loyal following• Provide consistent product that never disappoints• Boost the average check size


1-800-328-0797

Responding to a Customer-driven Market

• Convenient serving sizes

• Tamper-proof, easy-to-use packaging

• Fresh, natural, clean, nutritious

• A "Healthy Indulgence"

G.O. Fresh introduces Garden to G.O.

Fruit and Vegetable Classics


1-800-328-0797

Capture more market share with high quality, fresh, pre-cut fruits and

vegetables from G.O. Fresh

Cure the Common Menu

WithG.O. Fresh!

Cure the Common Menu

WithG.O. Fresh!


1-800-328-0797

2521 Hennepin Avenue East Minneapolis MN 55413 612-256-1770

2521 Hennepin Avenue East Minneapolis, MN 55413

1-800-328-0797

the midwest’s top processor of fresh, pre-cut fruits & vegetables it’s not just pre-cut...

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