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The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts A Study Funded by the Workforce Development Board

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Page 1: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

The Millennial Generation:The Next Generation in College Enrollment

The Millennial Generation:The Next Generation in College Enrollment

Terri Manning

Bobbie FryeCheryl Roberts

Terri Manning

Bobbie FryeCheryl Roberts

A Study Funded by the Workforce Development BoardA Study Funded by the Workforce Development Board

Page 2: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

It May Take a Village to Raise a Child, but it Takes a Society to

Raise a Generation

It May Take a Village to Raise a Child, but it Takes a Society to

Raise a Generation

Economic ConditionsSocietal NormsPolitical EventsMajor Crises

Page 3: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Each GenerationEach Generation• Consists of approximately a 20-year span

(not all demographers and generation researchers agree on the exact start/stop dates)

• Has a unique set of values • Reacts to the generation before them• Looks at their generation as the standard

of comparison• Looks at the next generation skeptically

“these kids today…”• Those born on the “cusp” may have a

blended set of characteristics• They are either idealistic, reactive, civic

or adaptive

Page 4: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

The Veterans ChildhoodThe Veterans Childhood• Raised by the GI Generation

(civic)• Large families (3-5 children)• Strong sense of extended

family (same town or home)• Grandparents in the home• Average 10-year-old spent 4-6 hours daily with a significant

adult role model• Rural society• Apprenticeship businesses and farming• Perception of the world as

“safe”

Core ValuesDedicationHard WorkConformityLaw and OrderPatienceDelayed RewardDuty before PleasureAdherence to RulesHonor

Core ValuesDedicationHard WorkConformityLaw and OrderPatienceDelayed RewardDuty before PleasureAdherence to RulesHonor

Page 5: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

The VeteransThe Veterans• Children of the Great Depression and WWII,

this generation decided not to attack the institutions created by the generation before them, but instead, as global thinkers, they chose to focus on improving and refining them so that they could be good for everyone, not just a select few.

• The overall goal was not to change the system, but to work within it.

• While economically very successful, they were also the inventors of "the midlife crises" probably because they didn't get a chance to enjoy the freedoms of their youth.

Page 6: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

The VeteransThe VeteransImportant Events• Lindbergh Completes

First Transatlantic Flight

• Stock Market Crash• Depression• The New Deal• Social Security• Pearl Harbor• The End of WWII• FDR Dies• Korean War

Page 7: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Cultural Memorabilia for the VeteransCultural Memorabilia for the Veterans

• Kewpie Dolls• Mickey Mouse• Flash Gordon• Radio• Wheaties• Tarzan• Jukeboxes• Blondie• The Lone Ranger• The McCarthy Era

Page 8: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

The Baby Boomers 1943–1964 (the largest generation, idealist)The Baby Boomers 1943–1964 (the largest generation, idealist)

Core Values Optimism Team Orientation Personal Gratification Health and Wellness Personal Growth Youth Work Involvement

Core Values Optimism Team Orientation Personal Gratification Health and Wellness Personal Growth Youth Work Involvement

• Divorce reached a low in 1960 of 9%

• Families moved due to GI Bill, GI housing

and industrialization• First generation to live miles from extended family• Family size smaller (2-3 children)• Few grandparents in the home• Moms stayed home – no daycare• Children spent significant time with adult role models (mostly mom)• Perception of the world as “safe”

Page 9: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Baby BoomersBaby BoomersImportant Events• Rosa Parks• First Nuclear Power Plant• The Civil Rights Act• Cuban Missile Crisis• John Glen Orbits the Earth • Martin Luther King Leads March on Washington,

D.C.• President John F. Kennedy Assassination• National Organization for Women Founded• Martin Luther King Assassination • Robert F. Kennedy Assassination• Watergate• Kent State Massacre• Vietnam War• Woodstock

Page 10: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Cultural Memorabilia for Baby BoomersCultural Memorabilia for Baby Boomers

• Television• The Ed Sullivan Show• Barbie Dolls• Fallout Shelters• Poodle Skirts • Pop Beads• Slinkies• TV Dinners• Hula Hoops• The Peace Sign• Laugh In

Page 11: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Baby-boomer Results Baby-boomer Results • Very idealistic - banned together and

walked through life with their fists held high

• Generation gap occurred between them and their parents

• Captured phrases like “why be normal” and “question authority”

• They weren’t friendly toward authority figures

• Did not get along with their parents and swore they would not raise their kids like they were raised

• As adults - work an average of 55 hours per week

Page 12: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

The Late Veterans and Early Boomers Gave Birth to the Next Generation

The Late Veterans and Early Boomers Gave Birth to the Next Generation

• The Gen Xers 1965–1982• A Lost Generation…

A Nomadic Generation…..

• Half the Size of the Baby Boom (reactive)

Page 13: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

The Gen X ChildhoodThe Gen X Childhood• Divorce reached an all-time high• Single-parent families became

the norm• Latch-key kids were a major issue

of the time• Children not as valued – looked at

as a hardship• Families spread out (miles apart)• Family size = 1.7 children (many

only-children)• Perception of the world as

“unsafe”• Average 10 year old spent 14 ½

minutes a day with a significant adult role model

• Parents looked around and said – we need to do this better

Core ValuesDedicationHard WorkConformityLaw and OrderPatienceDelayed rewardDuty before pleasureAdherence to rulesHonor

Core ValuesDedicationHard WorkConformityLaw and OrderPatienceDelayed rewardDuty before pleasureAdherence to rulesHonor

Page 14: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Gen X Gen X Important Events• Women’s Liberation Protests• Watergate Scandal• Energy Crisis begins• Tandy and Apple Market PCs• Mass Suicide in Jonestown• Three Mile Island• US Corporations begin Massive Layoffs• Iran Hostage Crisis• John Lennon Shot and Killed• Ronald Reagan Inaugurated• Challenger Disaster• Exxon Valdez Oil Tanker Spill• HIV

Page 15: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Cultural Memorabilia for Gen XCultural Memorabilia for Gen X

• The Brady Bunch• Pet Rocks• Platform Shoes• The Simpsons• Evening Soaps (Dallas and

Dynasty)• ET• Cabbage Patch Dolls• Super-hero Cartoons on TV

(He-man)

Page 16: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Generation XGeneration X

• This is the conscientious, extremely pragmatic, self-sufficient generation that has a ruthless focus on the bottom-line.

• Born and raised at a time when children were at the bottom of our social priorities, Gen Xers learned that they could only count on one thing - themselves. As a result, they are very "me" oriented.

• They are not active voters, nor are they deeply involved in politics in general.

• Parents looked around and said “ we have to do this better.”

Page 17: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Generation Next (civic)Generation Next (civic)

Page 18: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

The Echo Boom/Millennials…The Echo Boom/Millennials… The Millennials are almost as large as the baby boom-

some say larger - depending on how you measure them (approx. 81M).

The Millennials are the children born between 1982 and 2002 (peaked in 1990), a cohort called by various names:

Generation Y Echo Boom

Net GenerationMillennials

Page 19: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Things Began to Change for This GenerationThings Began to Change for This Generation

• Abortion rates peaked in 1980 and began a slow decline.

• Poverty rate for children peaked in 1983 and began a slow decline (Medicaid began).

• US divorce rate peaked in 1981 and began a decline.• Homicide rate against children peaked in 1982 and

began a decline.• They were born into a better world, a more optimistic

world than the generation before them.

• Children of the infertility era, parents really wanted them.

Page 20: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

MillennialsMillennials• This generation is civic-minded, much like

the previous GI Generation. • They are collectively optimistic, long-term

planners, high achievers with lower rates of violent crime, teen pregnancy, smoking and alcohol use than ever before.

• This generation believes that they have the potential to be great and they probably do. We are looking to them to provide us with a new definition of citizenship.

Page 21: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

The Millennial ChildhoodThe Millennial Childhood

• The most monumental financial boom in history.

• Steady income growth through the 1990’s.

• Still great disparity between races.• Saw their parents lose all their

stocks and mutual funds (college funds) during the early 2000’s.

Page 22: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Demographic TrendsDemographic Trends

The Baby Boomers chose to become older parents in the 1980s while Gen X moms reverted back to the earlier birth-age norm, which meant that two generations were having babies.

In 1989, 29 percent of the 4.4 million live births were to women aged 30 and older.

Millennials have older largely Baby Boomer parents: Average age of mothers at birth at an all time high of 27 in 1997.

Page 23: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Demographic Trends, cont.Demographic Trends, cont.

Smaller families: Only children will comprise about 10% of the population.

More parental education: 1 in 4 has at least one parent with a college degree.

Kids born in the late ‘90s are the first in American history whose mothers are better educated than their fathers by a small margin.

Page 24: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Demographic Trends – Changing DiversityDemographic Trends – Changing Diversity Increase in Latino immigration

- Latino women tend to have a higher fertility rates than non-Latino women.

Nearly 35% of Millennials are nonwhite or Latino.

Twenty percent of this generation has at least one parent who is an immigrant.

Millennials have become the most racially and ethnically diverse generation in US History.

Page 25: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Safety IssuesSafety Issues

The Safest Generation• This generation was buckled up

in car seats, wore bike helmets, elbow and knee pads when skating, and were the inspiration for “Baby on Board” signs.

The Well-Being of U.S. Teens• Mortality Rate for US teens aged 15–19

declined from 1960 to 1997.-Teens are having fewer accidents than Boomers

Page 26: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Major Influencing FactorsMajor Influencing Factors

1. Their parents2. The self-esteem movement3. The customer service movement4. Gaming and technology5. Casual communication

Page 27: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Parenting MillennialsParenting Millennials• This generation is being parented by well-

educated, over-involved adults who participate in “deliberate parenting.” They have outcomes in mind.

• Boomers were the first generation to be thrown out in to an unsafe world as adolescents.

• The 60’s and 70’s were very scary and many of us felt unprepared for it.

• We were naïve and didn’t have enough tools in our tool box to deal with it.

Page 28: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Baby Boomers as ParentsBaby Boomers as Parents• Boomers rebelled against the parenting

practices of their parents.• Strict discipline was the order

of the day for boomers.• They made conscious decisions

not to say “because I told you so” or “because I’m the parent and you’re the child.”

• Boomers became more “friendly” with their children. They wanted to have open lines of communication and a relationship with them.

Page 29: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Baby Boomers as ParentsBaby Boomers as Parents• They explained things to their children,

(actions, consequences, options, etc.) – they wanted them to learn to make informed decisions.

• They allowed their children to have input into family decisions, educational options and discipline issues.

• We told them “just because it is on television doesn’t mean it’s true” or “you can’t believe everything you read.”

• We wanted them to question authority.

Page 30: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

The ResultThe Result

• Millennials have become “a master set of negotiators” who are capable of rational thought and decision-making skills at young ages.

• They will negotiate with anyone including their parents, teachers and school administrators.

• Some call this “arguing.”

Page 31: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Helicopter ParentsHelicopter Parents• Helicopter Parent (n) A

parent who hovers over his or her children.

• Or Snowplow parent: Parents who clear the way for their children

• ……these (echo) boomers are confident, achievement-oriented and used to hovering "helicopter" parents keeping tabs on their every move. (Anthony DeBarros, "New baby boom swamps colleges," USA Today, January 2, 2003)

Page 32: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Helicopter Parent go to CollegeHelicopter Parent go to College

• A new generation of over-involved parents are flooding campus orientations, meddling in registration and interfering with students' dealings with professors, administrators and roommates, school officials say.

• Some of these hovering parents, whose numbers have been rising for several years, are unwittingly undermining their children's chances of success, campus administrators say. Now, universities and colleges are moving rapidly to build or expand programs aimed at helping parents strike a better balance.

Colleges Ward Off Overinvolved Parents By Sue Shellenbarger From The Wall Street Journal Online Colleges Ward Off Overinvolved Parents By Sue Shellenbarger From The Wall Street Journal Online

Page 33: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Baby Boomer Parents have been their Biggest CheerleadersBaby Boomer Parents have been their Biggest Cheerleaders

• Millennials expect and need praise.

• Will mistake silence for disapproval.

• Millennials expect feedback.

Page 34: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Parental Care in the Millennial EraParental Care in the Millennial Era

• Today’s typical family is spending more, not less, time with kids.

• Smaller families mean more time with each child.

• Fathers are spending more time with children.

• Less housework is being done.• There is a strong connection

between the social lives of parents and kids.

• They get along with their parents and share their parents’ values.

Page 35: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Who are your heroes? Who are your heroes?

• An Associate Press/MTV poll asked millennials who they looked up to as heroes?– 50% said their parents (29% mom, 21%

dad)– 11% named a friend– 10% said God– 8% named a grandmother– 7% a brother– 5% a teacher or professor

CNN 8/20/07CNN 8/20/07

Page 36: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Focus on Self-esteemFocus on Self-esteem• This generation was the center

of the “self-esteem” movement.• 9,068 books were written about

self-esteem and children during the 80s and 90s (there were 485 in the 70s).

• The state of California spent millions studying the construct and published a document entitled “Toward a State of Self-esteem.”

• Yet they can’t escape the angst of adolescence – they still feel disconnected, question their existence, purpose and the meaning of life. They want to feel valued and cared about.

Page 37: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Focus on Customer ServiceFocus on Customer Service

• Expect access (24/7)• Expect things to work like

they are supposed to• If they don’t “that is your

problem”• They want what they have paid for• Everything comes with a toll-free

number or web address• Want “Gateway Go Back”

in classes

Page 38: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Add the Impact of GamingAdd the Impact of Gaming• Gaming has impacted children

– The game endings changed based on the decisions children made (Role Playing Games [Legend of Zelda, Final Fantasy, Chronotrigger]) impacting locus of control.

– Involves a complex set of decision- making skills.

– Teaches them to take multiple pieces of data and make decisions quickly.

– Learning more closely resembles Nintendo, a trial and error approach to solving problems.

Page 39: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

We navigated our way through…..We navigated our way through…..

Page 40: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

They navigated their way through…..They navigated their way through…..

Page 41: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

TechnologyTechnology• This generation has been plugged in

since they were babies.• They grew up with educational software

and computer games.• They think technology should be free.• They want and expect

services 24/7.• They do not live in an

8–5 world.• They function in an

international world.

Page 42: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Millennials Want to Learn

Millennials Want to LearnWith

technologyWith each otherOnlineIn their timeIn their placeDoing things that matter (most important)

Source: Achievement and the 21st Century Learner.Source: Achievement and the 21st Century Learner.

Page 43: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Technology In SchoolTechnology In School• Students are increasingly savvy when

it comes to technology. • In general, students expect faculty to

incorporate technology into their teaching and be proficient at it.

• At the very least, communication via e-mail, access to online resources, PowerPoint presentations, Internet activities, discussion boards and electronic classrooms are expected.

• Faculty will need to balance the use of technology with their own philosophies of teaching.

Page 44: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Cell Phone TechnologyCell Phone Technology• 39% had cell phones in 2004 – 66% by

2009. Expect to be in contact 24/7.• Not a phone – a lifestyle management

tool• Staying “connected” is essential.• Communication is a safety issue for

parents.• Communication has become

casual for students (IM, email and cell phones.

Page 45: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Children and Teens and Technology Children and Teens and Technology

Children and Teens on the Computer

Cell Phone Usage

Source: Los Angeles Times

Page 46: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Texting Texting

• The typical American teen sends 50 messages a day or 1,500 a month.

• 31% of teens send and receive more than 100 messages a day (3,000 a month.)

• 65% of high school students use cell phones in school, 25% text in class.

• 86% of adults have cell phones.

Page 47: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Source: www.techcrunch.com (Feb. 2010)

Page 48: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Mobile DevicesMobile Devices• 25% of Americans 12 and older have

listened to audio from an iPod.• 18% of 8-18 year-olds have iPods/MP3

Players in 2004 – 76% by 2009.• 26% of people read news on a mobile

device. The average American digests 34 gigabytes of information outside of work daily,

• More than 100 million access Facebook from a mobile device

Page 49: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Daily Technology/Media UseDaily Technology/Media Use

Kaiser Generation M2-Kids/Youth/Media Survey (Jan. 2010)

Page 50: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Social NetworkingSocial Networking• The world spends 110 billion

minutes on social-media and blog sites. This equates to 22% of all the time online or 1 in every 4 ½ minutes.

• These sites were visited by 75% of the global consumers who go online. The average visitor spends almost 6 hours a month.

• Facebook passed the 500 million user mark in July 2010.

• 50% of Americans have profiles on social networking sites.

Source: www.web-strategist.com

Page 51: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Common Sense Media Poll (Aug. 2009)Common Sense Media Poll (Aug. 2009)

Teen social networking by the numbers

51 Percentage of teens check their sites more than once a day.22 Percentage check their sites more than 10 times a day.39 Percentage have posted something they later regretted.37 Percentage have used the sites to make fun of other students.25 Percentage have created a profile with a false identity.24 Percentage have hacked into someone else's social networking account.13 Percentage have posted nude or seminude pictures or videos of themselves or others online.

Page 52: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

The “Information Age” MindsetThe “Information Age” Mindset• Students have never known life without

the computer. It is an assumed part of life.• The Internet is a source of research,

interactivity, and socializing (they prefer it over TV).

• Doing is more important than knowing.

• There is zero tolerance for delays.

• The infrastructure and the lecture tradition of colleges may not meet the expectations of students raised on the Internet and interactive games.

Page 53: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

What About 1st Generation Students?What About 1st Generation Students?

• Not all students will be proficient; first-generation and students from low income or working class families may have less experience.

• Their experience with technology has been in arcades and minimally in school (poorer districts.)

• They have not had the exposure to educational uses of technology.

• We need another placement test – remedial keyboarding and technology.

• Huge digital divide between the “haves” and the “have nots” based on income levels (class).

• Digital divide is appearing in pre-K.

Page 54: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

In SchoolIn School• They need to understand why

they are doing what they are doing – objectives of classroom activities and projects.

• They want to have input into their educational processes.

• They want to be involved in meaningful activities, not mundane work.

• They think it is cool to be smart.• They will respond well to programs like

“learning communities and service learning.”

Page 55: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Millennial ExpectationsMillennial Expectations

• Clear expectations, explicit syllabi, and well structured assignments.

• They expect detailed instructions and guidelines for completing assignments.

• They have come from K-12 systems where students are actively involved in learning and classroom activities change often.

• Teachers are helpers and facilitators of learning.

Page 56: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Satisfaction with Online CoursesSatisfaction with Online Courses

Source: EducauseSource: Educause

Page 57: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

How are Millennials doing in school?How are Millennials doing in school?

• Teachers report that students are doing better academically.

• The largest gains have been in math and science for ages 9 and 13.

• Verbal skills show less clear trends.• Millennials have corrected a late

80s decline in writing proficiency.• Reading scores show modest

gains through the 90s.

Page 58: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

SAT Scores – 20 Years of ProgressSAT Scores – 20 Years of Progress

Millennials Began Taking SAT

Page 59: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

ACT Percent College Ready Class of 2009

ACT Percent College Ready Class of 2009

Only 23% of all students were considered “college-ready” in all four subjects.

Page 60: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Ten Year Trends (actually improving)

Ten Year Trends (actually improving)

Page 61: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

AmbitionsAmbitions Most popular college majors:• Medicine• Education/teaching• Business and

marketing

• Engineering• Law and

politics• Computer

science Most sought after qualities in careers:

• Responsibility• Independence• Creativity

• Idealistic and committed co-workers

Most common job trends :

• Multi-taskers• Change Careers

• Seek security & benefits

• Stay with company that offers a challenge

Source: Industry Week, March, 1998.

Page 62: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Difference in ValuesDifference in Values• They have witnessed their

baby boomer parents coming home from stressed jobs, exhausted, falling asleep at the dinner table; and don’t want that for themselves.

• They are a generation who is interested in a life with value and meaning – they do not aspire to what the “boomers” aspire to – they want something different.

Page 63: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

True Multi-taskersTrue Multi-taskers• Millennials have lived programmed

lives and are already quite capable of learning several jobs simultaneously and performing them admirably.

• Millennials will change careers many times.

• Retooling and recycling their skills and talents will become common.

• To retain them, smart employers will encourage Millennials to try out different careers within the same company.

Page 64: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Need for Services Need for Services • It is estimated that 3 million Millennials

have been diagnosed with ADHD and have been medicated (80% are boys).

• Within student populations, the number with disabilities has jumped from 3% to 9%.– Many have had individual education plans.– Many need testing services (quiet, separate).– Need to self-advocate to teachers.– Major transition from high school to college.

Page 65: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

2004 Research Study2004 Research Study

• Central Piedmont Community College’s Center for Applied Research was contracted to do this study by the Workforce Development Board.– Focus Groups were conducted.– An Online Survey was administered.– Data collected January–March 2004 from

the University of NC at Charlotte, Central Piedmont Community College and Johnson C. Smith University.

Page 66: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Characteristics They Look for in TeachersCharacteristics They Look for in Teachers

• At least 50% said:

– Enthusiastic about the course/teaching – Are fun to be around – Provide intellectual challenges – Have flexible class policies – Are sensitive to your needs/feelings – Emphasize preparing for future career

Page 67: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Working in TeamsWorking in Teams

• How do you feel about working in teams?

– I like it 44.7%– Have no feelings about it 25.9%– I don’t like it 29.4%

Page 68: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Working in TeamsWorking in Teams

• In the classroom, do you do the following? 1 = never

2 = rarely3 = sometimes4 = often

Mean (sd)

Are given “team grades” on working with others 2.62 (.89)

Write papers/do projects with others 2.41 (.79)Study/do research in teams 2.35 (.80)

Page 69: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

What Will You Do After Graduating?What Will You Do After Graduating?

• Immediately get a job 43%• Continue my education 34%• Take some time off 5%• Marry/start a family 6%• Not sure 13%

Page 70: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Career FieldCareer Field

How likely do you think it is that your first job out of college will be in your career field? – Somewhat Likely 37.4%– Not Likely/Not Sure 20.5%– Very Likely 39.4%

Page 71: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Salary ExpectationsSalary Expectations• Realistically, what do you expect your

starting salary will be when you begin working?

Millennials– $15-20K 7.7%– $21-30K 29.3%– $31-40K 27.0%– $41-50K 15.9%– $50K+ 7.0%– Not sure 12.5%

Approximately 65% felt they would earn $40K or lessApproximately 65% felt they would earn $40K or less

Page 72: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Importance of Career ComponentsImportance of Career Components

• Elements thought to be very important

Respected on the Job Opportunity for Professional

Development Ability to Have an Impact on the World

Page 73: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Importance of Career ComponentsImportance of Career Components

• Items thought to be somewhat important:

Access to Information and Expression of Personal Opinion

Having High Job PrestigeWorking with Inspiring Colleagues Geographic Location of Job Receive Guidance and Direction from

Supervisor

Page 74: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Importance of Career ComponentsImportance of Career Components

• Items thought to be somewhat important:

Participating in Company Decisions Independence/Professional AutonomyUsing Creativity on the JobLots of Responsibility Flexible Work Hours Dress Code Appropriate to

Work Environment

Page 75: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Importance of Job BenefitsImportance of Job Benefits• Benefits thought to be very important

Health InsuranceSalary Growth Plans like 401K Life Insurance BonusesEmployer-paid Retirement

• Benefits thought to be unimportantStock Options Profit Sharing

Page 76: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Jobs in LifetimeJobs in Lifetime

• How many jobs do you think you will hold in your lifetime?– 1-3 35.7%– 4-6 41.5%– 7-10 16.5%– Over 10 6.2%

64% expect to have 4 or more jobs

Page 77: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Future OddsFuture Odds• The following % felt it was very likely that

they would someday:

Work for themselves/own business 21%Have lifestyle they grew up with 63%

• 79% felt a two income household would be somewhat to very important in reaching their lifestyle goals?

Page 78: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Quality of Life? Quality of Life?

Rank order of items that contribute to a good quality of life

(% ranking item in top 3 on a scale of 1-8)

– Having a secure future for my family 71.5%– Time to enjoy family/children 68.7%– Having family/children 63.2%– Having a great job 60.4%– Having good friends 55.2%– Having plenty of money 45.5%– Having plenty of free time 40.2%

Page 79: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Your Generation in the FutureYour Generation in the Future

• Someday, your generation will be raising kids, running corporations and occupying high political office. When that day comes, which areas of American life will be better, the same or worse than today because of your generation?– 3 = better– 2 = same– 1 = worse

Page 80: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Areas they felt they would do better: TechnologyRace Relations

Areas they felt they would do about the same:

EconomySchoolsArts/Culture

Foreign Affairs Areas they felt they couldn’t improve on: Government

Family LifeReligion Crime/Public Order

Areas they felt they would do better: TechnologyRace Relations

Areas they felt they would do about the same:

EconomySchoolsArts/Culture

Foreign Affairs Areas they felt they couldn’t improve on: Government

Family LifeReligion Crime/Public Order

Page 81: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

So How Do We Work With Them?So How Do We Work With Them?• Because they have grown up in a different

world, never assume that they know certain things like:– You don’t want to talk to their mother when they are

having problems.– You don’t get points for showing up or an A for effort.– The definition of plagiarism and cheating.– It’s not appropriate to call the professor at home after

9pm.– They can’t use IM language in papers.– It’s not okay to email the professor 10 times a day.– That when they email you at 3am, you’re not sitting

on the other end waiting to respond to them.– The business office (and most others) close at 5pm.

Page 82: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Some Major Issues Worth Addressing

Some Major Issues Worth Addressing

• Some of them have been performing below grade level all their lives… and they may not know it (age of social promotion).

• You may be the first strict grader they have encountered (will discourage them).

• Many are not very “hardy.” Will quit or drop out because “it’s hard.”

• They are very good consumers and will figure out a way to stay “under the radar.”

• They are not good planners and will do everything late if allowed.

Page 83: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

What Should Institutions Do (In the Classroom)?

What Should Institutions Do (In the Classroom)?

• Develop policies and practices around appropriate communication (by department).

• Give them electronic access to as much as is philosophically possible.

• Draw a line on negotiations.• Give them definitions, boundaries

and rules.

Page 84: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

What Should Institutions Do?What Should Institutions Do?

• Stop existing in an 8-5 world.• Establish prerequisites for reading

and writing intensive courses.• Force them to take developmental

courses the first semester (don’t set them up to fail).

• Stop letting them register late, hand in late work and procrastinate.

Page 85: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

What Should Institutions Do?What Should Institutions Do?

• Don’t let them take online courses if they are not tech savvy and don’t possess the motivation to complete.

• Train all faculty to detect and work with low performing students (especially in gate keeper courses).

Page 86: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

What Should Institutions Do?What Should Institutions Do?

• Look into what is known about learning.

• Try to actively engage them.• Engage them in group-oriented

activities– Service learning– Study groups– Supplemental instruction– Learning communities

Page 87: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

What Should Institutions Do?What Should Institutions Do?

• Create alterative ways for the low-tech students to come up to speed.– Basic keyboarding skills.– Special workshops or lab sessions on

the basics.– Help them master software that “will

do work for them.”– Get access to computers (refurbished,

community projects, grants, etc.)

Page 88: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

One Final WordOne Final Word

• In case you're worried about what's going to become of the younger generation, it's going to grow up and start worrying about the younger generation. (Roger Allen)

Page 89: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

Who Are They?Who Are They?

• This year all over America, a new generation will be showing up for kindergarten.

• A new “Silent Generation” referred to as Generation Z, Generation Alpha or the Homeland Generation.

• Starts mid-2000’s until about 2017 to 2020 and will be considered an artist generation:

http://en.wikipedia.org/wiki/Strauss_and_Howehttp://en.wikipedia.org/wiki/Strauss_and_Howe

Page 90: The Millennial Generation: The Next Generation in College Enrollment Terri Manning Bobbie Frye Cheryl Roberts Terri Manning Bobbie Frye Cheryl Roberts

For a copy of this presentation:

http//www.cpcc.edu/millennial

Click on: “workshops and presentations”

Contact: [email protected]

For a copy of this presentation:

http//www.cpcc.edu/millennial

Click on: “workshops and presentations”

Contact: [email protected]