© 12014

© 42014

INTRODUCING THE NEXT GENERATION

COHORT

LIFESTAGE

THE ROAD AHEAD

© 52014

INTRODUCING THE NEXT GENERATION

© 62014

2014©

2014©

© 920142014©

Source: 2014 U.S. Yankelovich MONITOR2014©

2014©

MILLENNIALS: 1979-1996

SHIFT IN PARENTAL VALUES

CHANGE IN PARENTING GENERATIONS

DECLINE IN BIRTH RATES

NEW CONTEXT IN WHICH YOUNG PEOPLE ARE GROWING UP

2014©

2014©

© 1420142014©

BORN AT TURN OF

NEW CENTURY

LOWER BIRTH RATES

SMALLER EXPECTATIONS

2014©

© 1620142014©

© 172014

Erik Finman

Trisha Prabhu

Jazz Jennings

2014©

16-24 YEAR OLD

YOUTH TARGETCENTENNIALS MILLENNIALS

©

16-24 YEAR OLD TARGET WILL BE

78% CENTENNIALS IN 5 YEARS!

2014

INTRODUCING THE NEXT GENERATION

COHORT

2014

COHORT LIFESTAGEMINDSET

©

COHORT LIFESTAGEMINDSET

2014

© 2420142014©

© 252014MULTICULTURAL POLYCULTURAL

2014©

© 262014MULTICULTURAL POLYCULTURAL

© 272014MULTICULTURAL POLYCULTURAL

© 282014

FREEDOM TO EXPLORE NEED FOR SECRECY & PROTECTIONS2014

© 292014

FREEDOM TO EXPLORE NEED FOR SECRECY & PROTECTIONS

© 302014

FREEDOM TO EXPLORE NEED FOR SECRECY & PROTECTIONS

© 312014

Highly Processed Food Barely Processed Food WE DAMAGE THE EARTH THE EARTH DAMAGES US2014

© 322014

Highly Processed Food Barely Processed Food WE DAMAGE THE EARTH THE EARTH DAMAGES US

© 332014

Highly Processed Food Barely Processed Food WE DAMAGE THE EARTH THE EARTH DAMAGES US

© 342014

ROBUST MIDDLE CLASS HOLLOWING OUT OF MIDDLE CLASS2014©

© 352014

ROBUST MIDDLE CLASS HOLLOWING OUT OF MIDDLE CLASS

© 362014

ROBUST MIDDLE CLASS HOLLOWING OUT OF MIDDLE CLASS

© 372014

ERA OF COLLABORATION ERA OF POLARIZATION2014©

© 382014

ERA OF COLLABORATION ERA OF POLARIZATION

© 392014

ERA OF COLLABORATION ERA OF POLARIZATION

© 402014

EXUBERANT , WITH WILD AMBITION ASTUTE, WITH TEMPERED EXPECTATIONS2014©

© 412014

EXUBERANT, WITH WILD AMBITION ASTUTE, WITH TEMPERED EXPECTATIONS

© 422014

EXUBERANT, WITH WILD AMBITION ASTUTE, WITH TEMPERED EXPECTATIONS

© 432014

INTRAPERSONAL INTELLIGENCE PRACTICAL INTELLIGENCE2014©

© 442014

INTRAPERSONAL INTELLIGENCE PRACTICAL INTELLIGENCE

© 452014

INTRAPERSONAL INTELLIGENCE PRACTICAL INTELLIGENCE

© 462014

WORKING THE SYSTEM WORKING AROUND THE SYSTEM2014©

© 472014

WORKING THE SYSTEM WORKING AROUND THE SYSTEM

© 482014

WORKING THE SYSTEM WORKING AROUND THE SYSTEM

© 492014

EXUBERANT, WITH

WILD AMBITION

INTRAPERSONAL INTELLIGENCE

WORKING THE SYSTEM

ASTUTE, WITH TEMPERED

EXPECTATIONS

PRACTICAL INTELLIGENCE

WORKING AROUND THE SYSTEM

2014©

© 502014

INTRODUCING THE NEXT GENERATION

COHORT

LIFESTAGE

2014©

© 512014

COHORT LIFESTAGEMINDSET

2014

© 5220142014©

© 532014

1. “STAGING AREA” FOR ADULTHOOD

2. SEIZING CONTROL AWAY FROM AUTHORITY FIGURES

3. STRIKING OUT ON THEIR OWN

2014©

© 5420142014©

© 552014

1. TESTING BOUNDARIES

2. EXPLORATION

3. SELF-DISCOVERY2014©

© 5620142014©

© 572014

1. IDENTITY FORMATION

2. SOCIAL RESPECT

3. PERSONAL IMPORTANCE2014©

© 582014

REASONS WHY 65% OF 12-17 YEAR OLDS THINK CAREFULLY ABOUT WHAT

THEY POST ON SOCIAL MEDIA:

2014©

© 592014

COHORT LIFESTAGEMINDSET

2014

© 602014

THE FUTURE

WILL TAKE

CARE OF ITSELF

2014©

© 612014

BLINDSIDED. BACK ON THEIR HEELS. EYES WIDE OPEN. UP ON THEIR TOES.2014©

© 622014

BLINDSIDED. BACK ON THEIR HEELS. EYES WIDE OPEN. UP ON THEIR TOES.

© 632014

BLINDSIDED. BACK ON THEIR HEELS. EYES WIDE OPEN. UP ON THEIR TOES.

© 642014

INTRODUCING THE NEXT GENERATION

COHORT

LIFESTAGE

THE ROAD AHEAD

2014©

© 652014

…THEIR SIMILARITIES AND THEIR UNIQUE DIFFERENCES2014©

© 662014

OUR REPORTS : 2 KEY GENERATIONAL PERSPECTIVES

SPRING: CONSUMERS & COMMERCE (INCLUDING BRAND METER)

FALL: PERCEPTIONS & PRIORITIES

2014©

© 6720142014

© 682014

OUR INTELLECTUAL FOCUS

CURRENT MINDSETS

CULTURAL INTELLIGENCE

DIGITAL PERSPECTIVE

EARLY INDEPENDENCE

2014©

© 692014

BLINDSIDED. BACK ON THEIR HEELS. EYES WIDE OPEN. UP ON THEIR TOES.

© 702014

“TRULY AND EFFECTIVELY

RELATING TO THOSE WHO ARE

DIFFERENT FROM

THEMSELVES—ENGAGING IN

EFFECTIVE DIALOGUE,

WORKING TOGETHER WITH

MAXIMUM EFFICIENCY AND

DEVELOPING STRONG

PERSONAL RELATIONSHIPS ” –U.S. Yankelovich MONITOR

2014©

© 712014

CENTENNIALS ARE THE

MOBILE NATIVES

MILLENNIALS ARE THE

MOBILE IMMIGRANTS

2014©

© 722014

CENTENNIALS’ RESILIENCE AND GRIT WILL MEAN

AN EARLY EXHIBITION OF INDEPENDENCE AND

CONTROL OVER THEIR LIVES2014©

© 7320142014©

© 7420142014©

© 75201420142014©