Google+ For Hotels

Background

The Minimalist Guide

To For Hotels

By

Are Morch – Hotel Blogger

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Google+ For Hotels

Background

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Table Of Content

Title Page

Background 3

Introduction 4

Social Network Security 7

Google+ Profile 8

Google+ Business Page 9

Places For Business 11

Google+ Strategy 16

Hotel Collaboration Projects 17

Network & Collaborate With Me 18

Google+ For Hotels

Background

Google+ - The Background

Google has for a long period tried to enter the Social Media

Sphere. Google Buzz and Google Wave was among some

of the attempts, that now is retired.

In 2011 Google launched Google+. Today Google+ has over

500 Million users, of whom 235 Million users are active on a

monthly basis.

Google+ is designed to access the Google Umbrella

through Social Layers. It provides you the opportunity to

share and discover information through:

• Search

• Gmail

• YouTube

• Maps

• Google Chrome

• Google Play

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Why Google+ For Hotels

Google+ aims to make your Hotel business social, across the web.

There are three main areas that allows collaboration on Google+ to stand out:

1. Get found across Google

Google are focusing on aggregating content through the Google Umbrella. Relevant posts, videos and photos will attract new customers. And it will also enhance the experience for existing customers.

One of the reasons Hotels should have a presence on Google+ is so they can be found when the customer is most interested.

2. Get face-to-face with customers

One very valuable functionality with Google+ is Hangout. Here you can invite up to 10 customers for a special video presentation. You can also stream and record this session for playback.

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Google+ For Hotels

Introduction

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3. Make social accountable

In the end of the day what matter for most Hotels is the

ROI (Return Of Investment).

a. Identify Influencers

Google+ provide a nifty tool that allow you to identify

who’s sharing and resharing your posts most often.

Google+ Ripples visualizes sharing interaction data for

your posts over time. This makes it easy to follow key

influencers and learn what content is most compelling to

your audience.

b. Social Reports

Google Analytics offers Social Reports that show how

Google+ influences your conversion funnel, the impact

of personalized recommendations on your site, and

what visitors from social networks are coming to your site to see.

Google+ For Hotels

Introduction

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c. Listen to your fans

Discover what is engaging your most loyal fans on

Google+ through Search.

Also search keywords, names, or anything else, and use

your search results to better understand what people are

saying about your Hotel.

Add additional value to your customers by rewarding

your customers. Collaborate and Network on topics that

matters to them,

When concern arise you will able to provide proper

response in a timely manner,

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Google+ For Hotels

Introduction

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Google+ For Hotels

Social Network Security

Social Network Security

Security, Privacy and Brand Integrity are common

concerns related to Social Networking.

Some helpful tips:

a. Use common Sense

b. Develop Social Network Guidelines in collaboration

with Team members

c. Make sure Social Network account stay with Hotel

d. Initiate a Social Network password strategy

e. Monitor the Social Network conversation related to

your Hotel

f. Activate the 2-step verification process

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Google+ For Hotels

Google+ Profile

Create a Hotel Google+ Profile

When Google introduced Google+ they introduced some

requirements to for creating a business presence on their

Social Network.

1. You are required to create Google Account

2. You are required to create a Google+ Profile

When create your Google Account you will also be

required to set up a Gmail. This Gmail will be your Hotels

username when you create a Google+ Profile.

Since you will be creating a Google Account this will let

access all of the programs under the Google Umbrella.

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Create your Hotels Google+ Business Page

Start showing your Hospitality with Google+. Create a

Google+ Page for your Hotel Brand, and Images that

represent your brand.

Provide a detailed description about your Hotel in the

About section. Stage your Google+ Business Page for

Hospitality.

This will make it easier for customers to find you through

Google+.

Include your Hotel website at the About Section.

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Google+ For Hotels

Google+ Business Page

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Create a Google+ Page

1. Pick Category

You will have 5 different categories to pick from.

a. Local Business or Place

Local Google+ pages are unique from other categories of pages because they have features that allow customers to easily connect with that business’s physical location. For example, local pages include a map of the business’s location and feature its address, phone number, and hours of operation.

b. Product or Brand

Here, you would enter your page name and website, and choose an applicable category, or you can simply choose Brand, Other, Product or Service.

c. Company, Institution or Organization

This category includes pages for companies, institutions, organizations and non-profits or similar entities.

d. Arts, Entertainment or Sports

Good fit for arts, entertainment and sports.

e. Other

If you don’t find a category that fits, then use this category temporary.

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Google+ For Hotels

Google+ Business Page

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Google+ For Hotels

Places For Business

Places for Business

Google has now also integrated Local into their Social

Network.

Places for Business allows you to integrate Google Local

with Google+ Business Pages.

Google Local provides the options for users to provide

reviews on the Hotel Experience. Google lets customers

use the Zagat review system when they review your

Hotel.

Combining Reviews with engagement is a very powerful

way for Hotels to add new values to the Customer

Experience.

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Google+ For Hotels

Google+ Strategy

Google+ Strategy

You should now have your Hotel established through the

Google+ Channels. It is time to add some strategies that

make your Hotel stand out on Google+.

1. Grow your Following

When have your Hotel properly set up on Google+ it is

time to tell your fans and customers.

a. Share your Hotels Business Page

b. Link to Hotel Business Page

c. Add Google+ Page on Hotel blog/website

d. Promote your Google+ Hotel Page offline

e. Follow other Google+ Hotel / Brand pages

f. Turn on Google+ Social Extension

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Google+ For Hotels

Google+ Strategy

2. Engage your following

Commenting, sharing and posting on other’s Google+

Profile or Business Page will encourage your network to

add your Hotel to their Circles.

a) Post often

b) Target your posts

c) Use Images and Videos

d) Participate on Hangouts

e) Respond

f) Ask

g) Share unique content

3. Generate new leads

Google+ Business Pages can be a magnet for lead

generation with the proper strategies in place.

a) Set posts to Public

b) Encourage your fans and follower to +1

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Google+ For Hotels

Google+ Strategy

c) Thank your brand advocates

d) Add Google+ Badge to your Hotel blog/website

e) Add +1 Button to your Hotel blog/website

4. The Google+ Hangout Effect

One of the most powerful tools with Google+ is Hangouts

on Air.

This is the new arena where you can provide information

about upcoming specials, or launch a new product /

service.

5. Be a thought leader

Follow specialists in the Hospitality Industry. Engage and

share your opinions on their profiles. Participate in

Google+ Communities.

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Google+ For Hotels

Google+ Strategy

6. Connect with Team Members

Employees can be very powerful advocates for your

Hotel when you collaborate with them through Google+.

Be responsible with the content Team Members share.

Here it is important to have proper Social Network

Guidelines and Strategies in place.

7. Training

Google+ is a Social Network that is evolving and

changing. It is important to stay on top of what is going

on, and train your Team Members.

Set up a specific Training Channel for your Hotels

Google+ activity where you share tips, and organize

special Hangout on Air seminars.

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Google+ For Hotels

Google+ Strategy

8. Reputation Management

Your Hotel has to be responsible for measuring and

monitoring content related to your Hotel on Google+.

Two easy ways to measure Google+ posts is to View

Ripples and use Google Analytics. Here you will find data

that gives you valuable insight about the life cycles of

content related to your Hotel.

Proven Model for Collaboration Success

1. Establish your Hotels LinkedIn Presence

2. Attract Followers

3. Engage Followers

4. Amplify Through your Network

5. Analyze and Refine

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Google+ For Hotels

Hotel Collaboration Projects

Contact Me

Learn more through my Hotel Collaboration Projects how

LinkedIn can turn prospects into customers.

*NOTE* Contact me to learn more about How you

can get a Free Google+ Assessment for your Hotel.

Contact: Hotel Collaboration Projects

Gmail: aremorch@gmail.com

Email: hotelblogger@aremorch.com

Chat

Google+: Hangout

Skype: are.morch

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Google+ For Hotels

Network & Collaborate With Me

Network & Collaborate With Me

Blog: Are Morch - Hotel Blogger

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Cheers..

Are Morch

Are Morch - Hotel Blogger

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