the missing link sports broadcasting summit may 2010 ian gardiner
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The Missing LinkThe Missing Link“Integrating the relationship between TV and “Integrating the relationship between TV and the Internet”the Internet”
Ian GardinerIan GardinerCEOCEOViocorpViocorp
3 May 20103 May 2010
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What is online video?What is online video?““video clips have become very popular online” video clips have become very popular online” - Wikipedia- Wikipedia
Three billion videos Three billion videos are watched online are watched online
every dayevery day
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Why is this important?Why is this important?The average US home will consume over 1 terabyteThe average US home will consume over 1 terabyte of digital content per month.... by 2012of digital content per month.... by 2012
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Why is this important?Why is this important?90% of all consumer internet traffic will be video by 90% of all consumer internet traffic will be video by 20132013
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There’s a revolution going onThere’s a revolution going onThe broadcast industry’s business model is The broadcast industry’s business model is challenged...challenged...
Source – Kantar MediaSource – Kantar Media
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Video value chainVideo value chain
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The industry nowThe industry now
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No broadcast- zero cost- zero revenue- nobody sees
“Traditional” broadcast- up to $200k- needs time slot on FTA/pay-TV
Cost
Niche broadcast- low-cost, high quality production- internet technology - streaming and user interface- monetisation
The missing linkThe missing link
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CyclingMasters.tvCyclingMasters.tv
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CyclingMasters.tvCyclingMasters.tvWorld Masters Track Cycling World Masters Track Cycling Championships – 6 day Championships – 6 day eventevent
4 camera production4 camera production
Live broadcastLive broadcast
Multiple revenue sources:Multiple revenue sources:
Fixed feeFixed fee
Pay-per downloadPay-per download
SponsorshipSponsorship
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March madnessMarch madness11.7 million hours of live streaming11.7 million hours of live streaming8.3 million unique users of on-demand video player8.3 million unique users of on-demand video player600 thousand live viewers of the final600 thousand live viewers of the final
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YouTube – Indian Premier LeagueYouTube – Indian Premier League51 million views from 200 countries51 million views from 200 countries
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Video source 1Video source 1
inte
rnet
inte
rnet
inte
rnet
inte
rnet
Encoder 1Encoder 1 Decoder 1Decoder 1
Video source 2Video source 2
Encoder 2Encoder 2
Video source 3Video source 3
Encoder 3Encoder 3
etcetc
Decoder 2Decoder 2
Decoder 3Decoder 3
REMOTE REMOTE VENUEVENUE
VIOCORP HQVIOCORP HQ USERSUSERS
Live Live encodersencoders
inte
rnet
inte
rnet
inte
rnet
inte
rnet
TVTV
MobileMobile
WebWeb
High quality High quality video signalvideo signal
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UsesUsesMonetise events which currently have no air timeMonetise events which currently have no air timeIn stadium – on the big screenIn stadium – on the big screenFan TV Fan TV Co-consumption – big game on TV, audio call on Co-consumption – big game on TV, audio call on mobilemobile
Advertiser-supported liveAdvertiser-supported liveUser generated live outside broadcastsUser generated live outside broadcasts
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Question timeQuestion time
Ian GardinerIan Gardiner
e: e: [email protected]
m: +61 412 999 705m: +61 412 999 705
t: rabbieburnst: rabbieburns