THE MOBILE DEVELOPMENT SPHERECreating Strategies for Success

PRESENTATION CREW

Matt Noggle Spencer Montgomery

Software Development Practice Leader Partner ManagerAptera Xamarin

THE MOBILE DEVELOPMENT SPHERECreating Strategies for Success

KEYS TO VICTORY

• Crash the Boards

• Penetrate and Kick

• Get out in Transition

• Full Court Pressure

• Quick Response Times

• Immersive Design

• Offline Data Sync

• Leverage GPS

LONG LIVED SUCCESS

• Physical Conditioning

• Teamwork / Team building

• Mental Approach

• Culture

• Deployment Plan

• Security Context

• Solving Business Challenges

• Result Reproducibility

MOBILE STRATEGY

IDENTIFY MOBILE MOMENTS

• Process Discovery

• Products & Services Discovery

• Brainstorm

• Prioritize Initiatives

PROCESS DISCOVERY• Evaluate Performance (response time)

• Evaluate Effectiveness (cost)

• Evaluate Internal Adoption (defects / rejects / errors)

• Evaluate External Usage / Feedback

• Evaluate Pain Points / Integrations / Roadblocks

• Evaluate Market Process Trends (internal & external)

PRODUCTS / SERVICES DISCOVERY

• Evaluate Inbound Marketing

• Evaluate Sales ($$$)

• Evaluate Brand Loyalty (i.e. social media)

• Evaluate Market Performance (market share)

• Evaluate P&S Market Trends (Internal & External)

• Evaluate Processes (Flexibility)

BRAINSTORM

• Structured Meetings (defined, focuses, organized)

• Reoccurring Meetings (avoid brain drain)

• Activate Alternate Channels

• Employees

• Business Partners

• Most Valuable Customers

PRIORITIZE INITIATIVES• Map Inputs:

• Process Discovery

• Products & Services Discovery

• Brainstorm

• Hypothesis based Prioritization

• Fact / Estimate based Prioritization

DESIGN THE ENGAGEMENT• Clearly define and separate your target audiences into silos

• Cleary understand your target audience

• Target audience can influence

• User oriented decision model (User Experience)

• Remember: Gameplan vs. Strategy

• When in doubt - refer to “Identity Data”

EXPERIENCE ORIENTED• Are your apps consistent?

• App to App Consistency

• Brand Consistency

• Are your apps cohesive?

• Authentication

• Interoperability

ENGINEERING PROCESS• How is data exposed?

• Can we leverage existing assets?

• How is data secured?

• Is there offline functionality? How do we sync data?

• How do we test the application?

• How do we release the application (including updates)?

• How do we develop the application?

WHY WE USE XAMARIN

LEVERAGE ANALYTICS

• Most neglected phase!

• Triage errors: identify when, where, how often, what

• How often your app is being used?

• What features are being used most frequently?

• What features are being used less frequently?

• Are process features being aborted or completed in full?

BEYOND THE MOTIONS

• Don’t do follow these steps just for the sake of following steps!

• Leverage the data to make informed decision

MOBILE STRATEGY

WE ARE MOBILE

• Human Behavior 3.5

• Not an emerging market

• Endless possibilities

• Abundance of challenges

THANK YOU FOR ATTENDING!It’s time for Q & A

www.apterainc.comwww.xamarin.com