the mobile ecosystem_michael hanley
TRANSCRIPT
The Mobile Ecosystem
What is Mobile Media?An Introduction to Wireless Technology and the Mobile EcosystemClass 1
The Mobile Ecosystem
What is wireless technology?
There is absolutely no difference between radio and wireless except the spelling.
Wireless exists as part of the electromagnetic spectrum.
The Mobile Ecosystem
The History of Wireless – 1
1896 Guglielmo Marconi develops the first wireless telegraph system
1927 First commercial radiotelephone service operated between Britain and the US
1946 First car-based mobile telephone set up in St. Louis,using ‘push-to-talk’ technology
1950 TD-2, the first terrestrial microwave telecommunication system, installed to support2400 telephone circuits
1950s Late in the decade, several ‘push-to-talk’ mobile systems established in big cities for CB-radio, taxis, police, etc.
1950s Late in the decade, the first paging access control equipment (PACE) paging systems established
1960s Early in the decade, the Improved Mobile Telephone System (IMTS) developed with simultaneous transmit and receive, more channels, and greater power
1962 The first communication satellite, Telstar, launched into orbit
1968 Defense Advanced Research Projects Agency – US selected BBN to develop the ARPANET, the father of the modern Internet
1970s Packet switching emerges as an efficient means of data communications
The Mobile Ecosystem
The History of Wireless - 21977 The Advanced Mobile Phone System invented by Bell Labs, first installed in the
US with geographic regions divided into ‘cells’ (i.e. cellular telephone)
1983 TCP/IP selected as the official protocol for the ARPANET, leading to rapid growth
1990 Motorola files FCC application for permission to launch 66 low earth orbit communication satellites, known as the Iridium System
1992 One-millionth host connected to the Internet, with the size now approximately doubling every year
1993 Internet Protocol version 4 (IPv4) established for reliable transmission over the Internet in conjunction with the Transport Control Protocol (TCP)
1994 5 FCC licenses the Personal Communication Services (PCS) spectrum (1.7 to 2.3 GHz) for $7.7 billion
1998 Ericsson, IBM, Intel, Nokia, and Toshiba announce they will join to develop Bluetooth for wireless data exchange between handheld computers or cellular
phones and stationary computers
2000 802.11(b)-based networks are in popular demand
The Mobile Ecosystem
Mobile Networks Explained
The Mobile Ecosystem
Mobile Networks Explained
The Mobile Ecosystem
PART 1: THE MOBILE CHANNELMobile Networks Explained
The Mobile Ecosystem
PART 1: THE MOBILE CHANNELMobile Networks Explained
The Mobile Ecosystem
Mobile Networks Explained
1. Types of Mobile Networksa. GSM (Global System for Mobile communications)
b. CDMA – Slow (Code Division Multiple Access)c. Mobitex (Two-way packet-switch network- pagers d. GPRS - Fast (General Packet Radio Service) e. UMTS (3G) – Fasterf. EDGE (3G) (Enhanced Data for Global Evolution)g. LTE (4G) - Fastest (Long-Term Evolution)h. Wimax (4G) – Fastesti. Wi-Fi – (Wireless Fidelity)j. Bluetooth
2. Handsets
3. Services
The Mobile Ecosystem
Mobile Networks Explained
2. Mobile DevicesA mobile phone is essentially a small low powered radio transmitter and receiver which connects to a mobile network to enable telephone calls.
3. ServicesServices consist of the enabling technologies that operate on top of networks and mobile devices, such as SMS, WAP, XHTML, Bluetooth, MMS or Java, etc.
The Mobile Ecosystem
The Mobile Ecosystem
The mobile ecosystem consists of three distinct spheres:1. Products/Services 2. Applications 3. Connections
The Mobile Ecosystem
The carriers’ “Walled Garden” is being dismantled
INITIATIVE OWNER
Brand, Content Owner
BUSINESS or MARKETING AGENCY
APPLICATION SERVICE
PROVIDER
NETWORK AGGREGATOR
WIRELESS CARRIERS
PROMOTE MOBILE INITIATIVE IN
TRADITIONAL MEDIA or COMMUNICATIONS
Text WIN to 12345!
PART 1: THE MOBILE CHANNELThe Mobile Ecosystem: Players and Playing Field
Products and Services Applications Connections
The Mobile Ecosystem
The Mobile EcosystemWireless Application Services Provider
A WASP provides Web-based access to mobile applications and services that would otherwise have to be stored locally by an advertiser. The main difference with WASP is that it enables customers/advertisers to access the service from a variety of wireless devices, such as a cellphone, smartphone or tablet.
WASP services may include: VeltiConstant mobile system monitoringDiagnostics and measurementMobile campaign creationMedia managementUser support
Mobile Aggregator: mBlox
An aggregator is a mobile telecoms company that acts as an intermediary between companies (i.e. content and brand owners) that want to interact with end users (through their mobile phones) and the mobile operators.
Mobile aggregators bundle the mobile messages/data and reconcile the payments for those messages, from the operators, on behalf of clients. This is also known as a mobile transaction network.
The Mobile Ecosystem
The Mobile EcosystemWireless Application Services Provider
A WASP provides Web-based access to mobile applications and services that would otherwise have to be stored locally by an advertiser. The main difference with WASP is that it enables customers/advertisers to access the service from a variety of wireless devices, such as a cellphone, smartphone or tablet.
WASP services may include: VeltiConstant mobile system monitoringDiagnostics and measurementMobile campaign creationMedia managementUser support
Mobile Aggregator: mBlox
An aggregator is a mobile telecoms company that acts as an intermediary between companies (i.e. content and brand owners) that want to interact with end users (through their mobile phones) and the mobile operators.
Mobile aggregators bundle the mobile messages/data and reconcile the payments for those messages, from the operators, on behalf of clients. This is also known as a mobile transaction network.