© 2009 Cisco Systems, Inc. All rights reserved. 1

The Mobile Internet Edge

Jay Iyer Distinguished EngineerMobile Internet Technology Group13 January 2010

© 2009 Cisco Systems, Inc. All rights reserved. 2

BroadbandHigh Speed Networks Based

on HSPA, EV-DO, andWiMAX Are Now Available

in Many Geographies

PricingFlat Rate Data Plans

Accelerating Consumption;Personalized Services

HandsetsPowerful New Devices

with Compelling UI(iPhone, BBerry, Droid, Pre, Nexus, N97, …)

Mobile Internet is at an Inflection Point

ApplicationsApps Moving from Wired World;

Emerging LBS Services; Application Ecosystems

66 Fold Increase in Data Traffic by 2013–14

© 2009 Cisco Systems, Inc. All rights reserved. 3

The Need for Speed + Scale + Services

Bandwidth Demand

Skyrocketing

Traffic to increase 66x

from 2008–2013

Driven by broadband

Service Mix Changing

Video will be 64% of the

mobile traffic by 2013

Service velocity and quality key

IP Devices Multiplying

Tens of Billions by

2013

Increase further with machine-to-machine

network

The Network is the Platform Source: Cisco VNI Study, MWRF

© 2009 Cisco Systems, Inc. All rights reserved. 4

Service Provider Business Imperatives

Cost ofTraffic

Revenue

Rapidly Changing

Competitive Environment

Monetize InfrastructureInvestments

CostOptimization

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Devices and Applications

Mobile Packet Core

WiFiFemto

Radio

Unified ServiceDelivery

Wimax

4G3G3GLTE

IP RAN(Access & Aggregation)

IP/MPLSCore

DataCenter

IMSFMC

Comprehensive End-to-End Mobile Internet Network Architecture

Next Generation

Network

Enabling Next-Generation Mobile Multimedia Applications and Services

CloudCloud

© 2009 Cisco Systems, Inc. All rights reserved. 6

VisualIntegratedUbiquitous

MonetizationPersonalization

IP NGN Architecture

Transforming the Mobile Internet

Next GenerationNetwork

BusinessModels

UserExperience

The IP network is the engine for network monetization having thegreatest impact on operator revenue and profits

© 2009 Cisco Systems, Inc. All rights reserved. 7

IP NGN 2.0: Innovation Architecture Addressing the Major Operator Opportunity Areas

IP NGN 2.0

VideoServices

MobileServices

Cloud / ManagedServices

VideoEnabler

MobileEnabler

Cloud/ManagedEnabler

Consumer / Business Experiences

IP Infrastructure

Service Intelligence

Applications

Medianet Mobile Internet USD

© 2009 Cisco Systems, Inc. All rights reserved. 8Fixed Mobile Convergence

• Any device• End-to-end security• Seamless Interoperability • Improved in-home coverage • Zero-touch provisioning

BTS

Service Usage

Time Roaming

DeviceApplicationP2P

Personalization• Cisco Unified

Communications• Cisco Compatible Extensions

(CCX)• Connection Management• Cisco VPN Client• Cisco WebEx Meeting

Multi-Device Support

Integrated Communications

• Rich communications suite • Presence• Enhanced voice & messaging• Mobile video

Delivering Quality of Mobile Experience

Services Anywhere, Anytime, on Any Device

User Experience

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Mobile Video

PersonalizedServices

Cisco IP NGNIntelligent

Networking Content Inspection

Service-Aware ChargingApplication OptimizationDynamic Policy Control

Quality of Service Traffic Steering

IPv6

Business Models

Intelligent IP Networking for New Markets and Services

M2M Application

ServicesCollaboration

Cloud Services

© 2009 Cisco Systems, Inc. All rights reserved. 10

MobileInternet

Mobile Internet: InnovationIndustry-Leading Portfolio

Femtocell

Cisco7600

ASR-9000

ASR-1000

Embedded Mobile Gateway Card

© 2009 Cisco Systems, Inc. All rights reserved. 11

More on Cisco SP Mobility @ http://www.cisco.com/go/mobile