the mobile internet is awesome

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THE MOBILE INTERNET IS AWESOME. www.flickr.com/photos/35798967@N08/3307330817 @conradlisco

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With more and more people around the world spending time on the mobile Web, its hard not to get excited. This presentation shares a few things we're sharing with clients.

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Page 1: The Mobile Internet is Awesome

THE MOBILE INTERNET IS AWESOME.!

www.flickr.com/photos/35798967@N08/3307330817 

@conradlisco

Page 2: The Mobile Internet is Awesome

New research from Nielsen shows that 71% of

US consumers anticipate daily use of the

mobile internet within the next two years. !

Page 3: The Mobile Internet is Awesome

The US has the highest mobile Internet usage in the world.!

Source: Bango February 2009

South Africa 5.4%

Egypt 1.7%

Sweden 1.1%

U.K. 20.3%

US: 29.3 %

Malaysia 1.4%

Spain 1.4%

Portugal: 1.2%

India 11.1%

others 21.6%

Page 4: The Mobile Internet is Awesome

US Mobile Internet!Users !

140+ million

63 million

40

million

July 2008

January 2009

2013

Source: comScore & Parks Associates

www.flickr.com/photos/7178195@N03/3303687661 

Page 5: The Mobile Internet is Awesome

Daily mobile Internet usage doubled!in just !a year !

JAN 2009

22.4

million

Source: comScore

JAN 2008

10.8 million

www.flickr.com/photos/99005955@N00/3079166786 

Page 6: The Mobile Internet is Awesome

Why?!

Page 7: The Mobile Internet is Awesome

Better Networks!

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Better Devices!

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Better Prices!Hardware! Services!

Page 10: The Mobile Internet is Awesome

Better Education!Marketers!Consumers!

Page 11: The Mobile Internet is Awesome

Better Reporting!

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Better Reporting !(this kind too)!

Page 13: The Mobile Internet is Awesome

Everyone’s using it...!

Page 14: The Mobile Internet is Awesome

Source: Nielsen

US Mobile Internet User Profile (Age) !May 2008!

2%

9%

35-54

37%

27%

13%

12%

13-17

55-64

65+

18-24

25-34

Page 15: The Mobile Internet is Awesome

…for a broad range of activities.!

www.flickr.com/photos/61672717@N00/3357034637 

Page 16: The Mobile Internet is Awesome

Used Business Directories! 2.45 million

Daily Mobile Internet Usage !Source: comScore, January 2009!

Page 17: The Mobile Internet is Awesome

Movie Information! 3.07 million

Daily Mobile Internet Usage !Source: comScore, January 2009!

Page 18: The Mobile Internet is Awesome

Traded Stocks or !Accessed Financial Accounts !

3.27 million

Daily Mobile Internet Usage !Source: comScore, January 2009!

Page 19: The Mobile Internet is Awesome

Entertainment !News!

5.47 million

Daily Mobile Internet Usage !Source: comScore, January 2009!

Page 20: The Mobile Internet is Awesome

Social Networking !or Blogs!

9.28 million

Daily Mobile Internet Usage !Source: comScore, January 2009!

Page 21: The Mobile Internet is Awesome

News and Information!

22.4 million Daily Mobile Internet Usage !Source: comScore, January 2009!

Page 22: The Mobile Internet is Awesome

Where’s it headed?!

www.flickr.com/photos/28322263@N07/3081830950 

Page 23: The Mobile Internet is Awesome

Richer interactions.!

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Implications!•  New reasons to explore and

discover…from need-based mobile

Web usage to plain old Web surfing.!

•  Leverage rich-media assets. !

•  New models for monetization.!

Page 28: The Mobile Internet is Awesome

NOTE: Not all screens are created equal…so when designing

mobile websites with features designed to take advantage of the

latest and greatest features of the best devices (e.g. iPhone, G1,

BlackBerry Bold), you need to remember that many users are still

on older, slower phones and networks. They still need to be able

to access the most basic and important content – things like retail

locations, call centers or whatever is most relevant given the

context and campaign.!

Page 29: The Mobile Internet is Awesome

Niche advertising inventory.!

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Implications!•  Highly targeted mobile sites with specific

audiences. Better targeting equals higher CPMs.!

•  New ad units deliver rich-media experiences (e.g.

iPhone-specific banner ads).!

Page 34: The Mobile Internet is Awesome

Savvier shopping.!

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Implications!•  Customers can cross-shop in-store.!

•  Brick and mortar competing with online in

real-time (don’t have to wait to get home

to buy online).!

•  Access to peer/customer reviews.!

•  Will “price-matchers” like Best Buy start

honoring web-based offers at retail

locations? !

Page 39: The Mobile Internet is Awesome

Location-aware communities.!

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Implications!•  Contextually-correct, location-specific

offers and services.!

•  More handset manufacturers releasing

devices with embedded social networking

capabilities.!

•  Social Search Engine – Instead of

searching for just any old hotel in New

York, or for a hotel chain that paid for

the keywords “hotel” and “New York”,

users can ask for the hotel where their

friends stay when they are in New York.  !

Page 45: The Mobile Internet is Awesome

Soon, consumers will assume you have a mobile site.!

Page 46: The Mobile Internet is Awesome

And they’ll expect it to be awesome.!