the mobile marketing revolution

ALESCO’S MOBILE MARKETING PROGRAM

ALESCO DATA GROUP / WWW.ALESCODATA.COM / T. 800.701.6531

WHAT IS MOBILE MARKETING?


YOUR AUDIENCE

WHY MOBILE MARKETING?


•AN AVERAGE AMERICAN CHECKS

THEIR PHONE 32 TIMES A DAY

• IT’S INTERACTIVE

•CELL PHONES ARE WITHIN ARMS

REACH 80% OF THE DAY

•IT’S IMMEDIATE

• MOST TEXT MESSAGES ARE READ

WITHIN 4 MINUTES

•IT REACHES PLACES NO OTHER

MEDIA REACHES

•IT’S THE FIRST AND LAST THING

PEOPLE CHECK EACH DAY


SO HOW DOES ALL THAT

TRANSLATE INTO NUMBERS?


HUMAN RACE


HUMAN RACE


SOURCE: CNET

1.2 BILLION TV HOUSEHOLDS

670 MILLION PC USERS

2 BILLION MOBILE

SUBSCRIBERS


MOBILE IS THE #1 MUST-HAVE ELECTRONIC IN THE U.S.

EVERYONE IS DOING IT!

13

-17

18

-24

25

-34

35

-44

45

-54

55

-64

65

+

TOTAL MOBILE SUBSCRIBERS BROKEN OUT BY AGE

I’M DOING IT!

I’M DOING IT TOO!


http://www.comscoredatamine.com/2010/11/age-demographic-breakdown-of-u-s-mobile-subscribers-vs-smartphone-subscribers/age-demo-smart-vs-total-sep-2010-us/

http://www.comscoredatamine.com/2010/11/age-demographic-breakdown-of-u-s-mobile-subscribers-vs-smartphone-subscribers/age-demo-smart-vs-total-sep-2010-us/


OPEN

RATE

RESPONSE

RATE

EMAIL

MARKETING

10%

3%

MOBILE

MARKETING

95%

DIRECT MAIL

MARKETING

19.5%

3.42%

18%

MOBILE MARKETING = GREATER ROI

CAN MOBILE MARKETING DRIVE RESULTS FOR MY COMPANY?


MOBILE MARKETING

CAN BE TAILORED TO FIT

THE NEEDS OF ANY INDUSTRY


EXAMPLE: REAL ESTATE



MOBILE MARKETING ELEMENTS

• TEXT FOR PROPERTY INFO AND PRICING

• CONNECT WITH AGENT

• LINK TO WEBSITE WITH MORE DETAILS

• WEB2MOBILE MAPS

• AUTO LEAD GENERATION

• OPT IN FOR FUTURE ALERTS

• SAVE AND SHARE INFORMATION

• CAPTURE INFORMATION FOR FUTURE MARKETING

PURPOSES

AGENT BENEFITS

• SAVE MONEY ON PRINTED MATERIAL

• INCREASE RESPONSE RATE

• GROW REFERRALS/LOYALTY

WHAT ELSE CAN MOBILE DO?


YOU CAN ALSO…

• EXECUTE SWEEPSTAKES

• DRIVE WEB AND IN-STORE TRAFFIC

• DELIVER PRODUCT INFORMATION

• CAPTURE SURVEY DATA

• RECEIVE MEASURABLE RESULTS

• SEND MOBILE COUPONS

• CREATE LOYALTY PROGRAMS

• CREATE CUSTOM LANDING PAGES


• ANNOUNCE PROMOTIONS

• ACTIVATE RELATIONSHIPS WITH VENUE GOERS

• FORWARD APPOINTMENT REMINDERS

• CAPTURE, CONFIRM CONSUMER DATA

• PICTURE AND VIDEO MESSAGING

• DESIGN CUSTOM FACEBOOK WIDGETS

THE PROOF IS IN THE BOTTOM LINE


ALESCO CLIENT CASE STUDY:

Client: Case Study: Consumer Electronics Retailer

Average shopping visit: once every 6 months

Average transaction: $70

Average mobile response rate: 38%

Improved shopping frequency to: every 3 weeks

Increased average annual revenue 860%

Case Study 1 : Mobile Increases Shopping Frequency


ALESCO CLIENT CASE STUDY: Client: Specialty Retailer selling high end products

Average Transaction: $297

Mobile Marketing Strategy: Built a mobile club via email

invitations and in-store signage and offered free t-shirt for

sign-up by showing text in-store

Average transaction of a mobile club member: $501

The mobile customer is 69% more valuable!

Case Study 2 : Mobile Attracts Your Best Customers


HOW DOES IT WORK?


ALESCO’S MOBILE MARKETING PROGRAM

ENABLES CLIENTS TO SET UP AND TRACK

CAMPAIGNS IN JUST THREE STEPS


1. COLLECT CONTACTS

Collect contacts by incorporating

incentive offers into your current

in-store, direct mail and email

marketing campaigns.

Once the recipient responds with

a text, our system automatically

captures their information and

populates the database.


2. DESIGN YOUR CAMPAIGN

Once the contacts are collected, the next

step is to design a marketing campaign; our

program makes this step easy and fun.

•Web based interface allows for online and

cell phone account access, 24/7

• Intuitive user management page makes it

quick and easy to set up, send out and

track

•Our unique system has the capability to

automatically sync mobile marketing with

social media and email messaging for

maximum reach


3. SEND AND TRACK RESULTS

•Set up an automatic date and

time launch for each

campaign

•Select where you would like

your message delivered:

mobile device, email, social

media, website, digital

signage

•Built in reporting allows for

real time data tracking


READY TO FIND OUT HOW MOBILE MARKETING

CAN INCREASE YOUR BUSINESS FOR ONLY $80 ? *

*Rate does not include $50 account set up fee.


CONTACT US FOR A FREE PRESENTATION

T. 800.701.6531 l www.ALESCODATA.com


the mobile marketing revolution

Business