the mobile-only planet - hwsw · mobile shoppers over total shoppers: china. online purchase, in...
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THE MOBILE-ONLYPLANET
snappbuilder.comVito Margiotta
facebook.com/vito.margiotta
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The Business Platform for the Mobile-Only Economy
www.snapp.cc
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Snapp Market Presence
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Two billion peoplewill come online by 2020. 76% will come from dev countries.They are completely mobile-only.
A HUGE OPPORTUNITY
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PC PLANET
MOBILE ONLY PLANET
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WHAT ??
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Malawi, Ghana, Bangladesh, Uganda
Who owns what
LANDLINE PHONE DESKTOP PC SMARTPHONE
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Malawi, Ghana, Bangladesh, Uganda
Who owns what
LANDLINE PHONE DESKTOP PC SMARTPHONE
1%
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Malawi, Ghana, Bangladesh, Uganda
Who owns what
LANDLINE PHONE DESKTOP PC SMARTPHONE
1% 3%
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Malawi, Ghana, Bangladesh, Uganda
Who owns what
LANDLINE PHONE DESKTOP PC SMARTPHONE
1% 3% 55%
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Smartphones vs Desktop PC
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Internet Subscriptions
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Avg population age?
18
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Millennials!! :-) :-) :-)
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75% in 2015(up from 45% in 2013)
Mobile shoppers over total shoppers: China
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Online purchase, in rural areas
Countries: India, Indonesia, China, South Africa, Mexico, Turkey, Brazil, Russia and Saudi Arabia
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Ciao Ciao (and not alone :)
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The new survival kit
No electricity? YES smartphone
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Voicevs
Mobile Typevs
Keyboard
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Challenges
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Challenges
● Technology
● Distribution
● Payments
● ...
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Technology Challenges
● Performance on lowest end devices (pure html, ciao JS)
● Offline / Asynchronous Services and the valleys of internet access
● Size matters (cost + space)
● Web vs native and the memory dilemma
● The ‘magic sms’
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Distribution Challenges
● Users are not online yet, but this is changing super fast due to technology mismatch
● The importance of Offline distribution (Shop, bus, radio, etc)
● Telcos as gatekeepers
● Partnerships are key
● Extreme internationalization
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Payments Challenges
● No Credit Cards, at all
● Mobile Payments
○ Direct Carrier Billing
○ Local solutions (mPesa, etc)
● Very unstable APIs, local language needed, etc
● Different implementations, high transaction costs, etc
● Problem with recurrent, and size of payout (break into smaller payments)
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It's all about the
$
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BUSINESS
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IMPACT