the mobile opportunity

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  • 8/14/2019 The Mobile Opportunity

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    Clive Longbottom,

    Service Director, Quocirca Ltd

    The mobile opportunity

    Rob Bamforth,

    Principal analyst, Quocirca Ltd

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    Quocirca 2012

    The traditional working day?

    Levelofs

    uccess

    End of working day

    Work

    MeetingsMeetings

    Lunch/golf

    Start

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    Quocirca 2012

    New working paradigm more or less

    More

    Mobile Collaborative Remote

    Virtual

    User choice/BYOD

    Less

    Budget Time Tolerance

    IT edict

    Hierarchy

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    Quocirca 2012

    Traditional business communications

    Support Sales

    Lackey Leader

    ActivePassive

    External

    Internal

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    Quocirca 2012

    Business 2.0 communications

    Support Sales

    Lackey Leader

    ActivePassive

    External

    Internal

    Social collaboration

    Multi-channel contact

    Hierarchies flatten and silos soften

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    Quocirca 2012

    0% 20% 40% 60% 80% 100%

    Australia

    Germany

    USA

    France

    UK

    More than 50% 25% to 50% 10% to 25% Fewer than 10% None

    Source: QuocircaThe data sharing paradox Sept 2011

    What proportion of the staff in your organizationworks remotely at some point during the week?

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    Quocirca 2012

    Where technology once fitted

    Levelofsucc

    ess

    Day

    Work

    MeetingsMeetings

    Lunch/golf

    Mobile

    Nomadic

    Fixed

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    Quocirca 2012

    The new working day

    Levelofsuccess

    Day

    Work

    MeetingsMeetings

    Lunch/golf

    Multi-modal mobile

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    Quocirca 2012

    0% 20% 40%

    First thingDuring breakfast

    After tea or coffe

    After dressed

    During commute

    At work

    Before leaving work

    Arriving home

    After dinner

    Putting kids to bedAfter kids go to bed

    Personal downtime

    Just before bed

    Middle of the night

    Source: iPassMobile workforce report May 2012

    When do you send your first and last emails of theday?

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    Quocirca 2012

    Pink

    Collar

    WhiteCollar

    Blue

    Collar

    Steel

    Collar

    Increasinga

    doption

    Time

    Waves of mobile adoption

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    Decision

    Making

    Knowledge

    Working

    Task and

    Process

    Machine to

    machine

    Increasinga

    doption

    Time

    Increasing challenges

    Security

    Device diversity

    Service level expectation

    Integration complexity

    Management and automation

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    Quocirca 2012

    Mobile changes platforms

    Source: Canalys Feb 2012 for 2011

    274.2%

    62.7%

    -25.3%7.5%

    2.3%

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    Quocirca 2012

    0% 20% 40% 60% 80% 100%

    Tablet

    Smartphone

    Laptop

    Desktop

    More Same Less Don't use for work

    Shifting future reliance on devices

    Source: iPassMobile workforce report Nov 2012

    50% work with corp supplied smartphones,

    but a third of them have a personal one as well

    25% work with corp supplied tablets,but 2/3 of rest use them occasionally for work too

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    Quocirca 2012

    The BYOD Challenge

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    0% 20% 40% 60% 80% 100%

    USA

    France

    UK

    Germany

    Australia

    Yes In some cases Never Don't know

    Source: QuocircaThe data sharing paradox Sept 2011

    BYOD - Are employees allowed to use their owndevices to access data and applications?

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    Quocirca 2012

    First BYOD, then BYOC BYON

    ContentCloudContract

    CollaborationNetwork

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    Quocirca 2012

    Quickest way to get a new mobile device?0% 20% 40%

    Business reason to line manager

    Requisition form and procurementprocess

    Trade device in at a local store

    Break device and request areplacement

    Buy new parts/software and

    upgrade

    Claim it is needed for new starter

    UK

    France

    Germany

    Source: Mozy - June 2011

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    Quocirca 2012

    Mobile safety identify, policy, control, fear

    Source: LANDesk SoftwareIT service desk research Sept 2012

    40% can identify devicesconnected to their network

    23% have a policygoverning their use

    50% apply security to corp-owned devices, only 20% whenincluding employee-owned

    90% are concerned or veryconcerned about security risks

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    Quocirca 2012

    0% 20% 40% 60% 80% 100%

    Data securityLoss of management control

    Communications costs

    Device costs

    Personal securityHealth and safety issues

    Poor comms infrastructure

    Loss of team cohesion

    Staff management issuesLoss of organisational culture

    Industrial relations issues

    Employee home/work conflict

    High Medium

    Nothing new?Inhibitors for home or mobile working in 2005

    Source: QuocircaMobile impact research May 2005

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    Opportunities Business issue Personal issueFreedom

    Flexibility

    Work anywhere

    Productivity

    Responsiveness

    Employee morale

    Smaller real estate footprint

    Choice of tools (BYOD)

    Business resilience

    Less travel

    Environmental credentials

    Virtual, mobile, flexible, remote, home working

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    Quocirca 2012

    Challenges Business issue Personal issueOversight

    Comradeship

    Direct connection

    Security/certainty

    Containment

    Work/life separation

    Document management

    Network costs

    Unpredictable demand

    Unpredictable capacity

    Virtual, mobile, flexible, remote, home working

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    Quocirca 2012

    Decline of the desk(top?)

    Post PC era?

    51.2% see the office as a place for occasionaluse 74% expect millennials to rejecttraditional office

    71.9% predict a declinein amount of office space

    Typical London desk costs 10.5k per year

    1: Unwired Research Vworksurvey of 600 business leaders May 2011

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    Impact of decline of the desk

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    The rise of the Net back to the 90s

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    0% 20% 40% 60% 80% 100%

    Laptop

    Tablet

    Smartphone

    All day >8hrs 4-8hrs 2-4hrs

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    Quocirca 2012

    What emotion do you feel when you cannotconnect to the internet?Anxious

    6%

    Annoyed31%

    Frustrated39%

    Angry4%

    Fine18%

    Relieved

    2%

    Source: iPassMobile workforce report May 2012

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    User experience Maslow meets ISOEffective

    Simple

    Seamless

    Assurance

    Capacity

    Throughput

    Connectivity

    ITTelecoms

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    Quocirca 2012

    Fewer desks = more communications

    plus more data and more Cloud

    ..virtual, video, social, unified..

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    Are you using more cloud apps shared acrossdevices in 2012 than 2011?

    Yes65%

    No29%

    Unknown

    6%

    Source: iPassMobile workforce report Nov 2012

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    Quocirca 2012

    0% 10% 20% 30% 40%

    Application PerformancePrivate cloud

    DC virtualisation

    Optimising app lifecycle

    New customer facing apps

    Business Transaction Management

    Optimising 3rd party code

    Network upgrades

    Hybrid cloud

    New internal apps

    Public cloud

    User experience

    Virtual Desktop Infrastructure

    Desktop upgrades

    Source: Quocirca2012 The year of APM Jan2012

    What are your top 5 priorities for 2012

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    Quocirca 2012

    Enterprise mobility criteria

    Riskprofile

    Nephology

    DistributedEdge

    coherence

    User selfreliance

    Substantialdata

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    Quocirca 2012

    Enterprise mobility opportunities

    Riskprofile

    Nephology

    DistributedEdge

    coherence

    User selfreliance

    Substantialdata

    Cloud services

    Analytics

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    Summary IT managers are under pressure to:

    deliver business benefit secure corporate assets introduce new technologies support new ways of working provide excellent user experience sustain application performance over networks (with fewer resources)

    Mobilising the workforce is part of the solution

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    Quocirca 2012

    All Quocirca reports and papers are FREE to downloadfrom www.quocirca.com

    Finally, a plea for independent lifeboats(over 50 in UK are not funded by or part of RNLI)

    http://www.ferryside-lifeboat.co.uk/donations

    Thank you