the mobile perspective
TRANSCRIPT
- 1. MOBILE Eugene Lin about.me/eugenelin
- 2. Part I - Past, Present, and Future Part II - Big Data Part III - How to Build an App
- 3. I. Past, Present, Future
- 4. i. Past and Present
- 5. Sign me up!
- 6. Crowded Space - 900,000 apps in the app store- 6 Million iOS developers
- 7. Understanding Mobile
- 8. App == Mobile?
- 9. Mobile
- 10. Example: Delivery System Drivers: app to view route, schedules, etcCloud: routing, scheduling, reporting HQ: monitoring, management with a browser
- 11. App
- 12. The Mobile Perspective
- 13. It is now known as Apple Inc. - Steve Jobs
- 14. TaskRabbit We realigned the company to support our key business opportunities, namely, mobile, geographic expansion, business services, and our market place operations. - Leah Busque, CEO, July 2013
- 15. Pandora The iPhone changed everything for us... It changed way people think of Pandora, from a computer service to a mobile service.- Tim Westergren, CEO, 2010
- 16. but... what about Willie?
- 17. Best Mobile Agriculture App, 2012
- 18. iCropTrak
- 19. take a mobile perspective
- 20. ii. Present and Future
- 21. The future has arrived!
- 22. Social
- 23. - Winner takes all - Extremely high reward - Do ignot nore, Must take advantage
- 24. Were completely different. They are a social network, and we are not.- Laura Polkus, Hipstamatic
- 25. Location
- 26. Location- Large market but difficult to attack in scalable way- Small businesses slow to adapt to technology- Store Manager = Operations, Marketing, IT
- 27. The playbook requires deep understanding of the industry, access to all the key content and its structure, a targeted and experienced sales structure, and willingness to invest in a market that may seem niche to the broader service provider. You have to be willing to get your hands dirty. - Bill Gurley, Benchmark
- 28. Major Challenges - Requires in-person sales- Local businesses have low profit margin - Difficult to support - Uncertainties for business owners
- 29. Addressing Challenges - Chains provide much better ROI- Get comfortable knocking on doors - Automation- Subscription-based service - Take advantage of social networks
- 30. Local, the future - API for local businesses will emerge.- Ex. Rets.ly
- 31. Internetification
- 32. Internetification - Smart Phones are always connected - Any device can be connected - Dumb device + Cloud Computing - Big Data tools collect massive amount of data
- 33. Q&A Any Questions?
- 34. Big Data Secret Weapon Behind all the Tech Giants
- 35. How much data are generated in 1 minute?->
- 36. What Is Big Data? Mobile + Location + Social Media (eg. Facebook, Twitter, Pinterest, Whatsapp, Line, WeChat) = Massive data and information -> Big Data
- 37. 3V
- 38. Big Data Landscape
- 39. Main Players?
- 40. Case #1- Netflix How Netflix uses analytics to select movies, create content, and make multimillion dollar decisions
- 41. Case #2 Wal-Mart Harvard business review - Tales of Beers and Diapers
- 42. Case #3 - Zara How Big Data is driving social inspiration in fashion
- 43. Case #4 - Lady Gaga Harvard business school MBA case study
- 44. Case #5 - Twitter Derwent Capital Markets (UK Hedge Fund) Twitter an emotional, high-tech investment-INSIDE 2012 total return 43.5% vs S&P 500 13.4% 2013 total return YTD 56.7% vs S&P 500 28.92%
- 45. Recent Case? 6 Days ago -> Apple acquired social-media analytics firm Topsy Labs Inc. for more than $200 million
- 46. How does Big Data work?
- 47. Results? Data Driven Enterprise
- 48. Q&A Any Questions?
- 49. Connected Home
- 50. - The home becomes data product - Est. 13B Market (Techcrunch) - Challenge: Incumbents
- 51. Connected Platform
- 52. - Home Automation - Potential to work with home developers - Devices collect data -> cloud -> analytics and machine learning -> smarter devices
- 53. Connected Bike?
- 54. Quantified Self You are the data product
- 55. Hyperspace
- 56. - You + Internet of Things + Virtual Object- A world where physical and virtual co-exist - Google Glass - Ex: Personalized Ad on the wall
- 57. Gamification
- 58. Gamification The application of typical elements of game playing to other areas of activity Gamification + Internetification + Location + Social
- 59. Gamification - Kiip- Half Court
- 60. Pain Squad
- 61. Hardware Manufacturing - Our big advantage - 3D Printing - Crowdfunding
- 62. II. How to Build an App for TYPEABC members
- 63. i. iOS vs Android (Samsung vs Apple)
- 64. ii. Native vs Web
- 65. iii. Cost
- 66. Developer Cost: $50 to $80 to $150 per hour Designer Cost: $99 to $9999 Server: $0 to $1000s per month, but...Apple: $99 per year Grand Total: $10k to $1M
- 67. If it sounds a bit expensive... - Students (BCIT ISSP) - Need a Technical Lead who will act on your behalf- Technical Co-founder (startup) - Nothing in life is free...
- 68. Q&A Any Questions?