the mobile traveller - home | sita · the mobile traveller my entertainment in˚flight 56% 54% 45%...
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© SITA I www.sita.aero/surveys I @sitaonline I #SITAInsights
Better real time flight information
In-flight wireless services
POSITIVES SATISFACTION
PASSENGERS WANT MORE INVESTMENT IN TECHNOLOGY
Better comparability of airline fares
54% 52% 52%
PASSENGER SENTIMENT TODAY
ADDICTION TO MOBILE
of passengerswould use airport maps & directions
NEW MOBILE SERVICE
57%of passengers travel with three devices
% of passengers who would use the service in-flight
MY DEVICE...MY SERVICE
MY ALERT
IS TRAVEL BETTER WITH TECHNOLOGY?
THE MOBILE TRAVELLER
MY ENTERTAINMENT IN-FLIGHT
56%
54%
45%
My entertainment
Mycommunications
Mypurchases
35%
36%
41%
Would Definitely use
Maybe
of passengers carry a device97%
BRING MY OWN DEVICE
% of passengers very/quite satisfied with their travel experience
78%
expect calls to their mobile
53%expect smartphone app notifications
53% If travel disruption
occurs
% of passengers who suggest investment in travel
53%
Website Smart phone
43%
% of passengers who used the technology indicate a ‘definite improvement’ to their travel