the mobile w allet is the future of location based ...€¦ · the mobile w allet is the future of...
TRANSCRIPT
Please contact [email protected] or [email protected]
for a live demo of the wallet in action
Here’s howeasy it is toget a pass
on your phone
Watch now
The Mobile Wallet Company brings a new performance mobile
marketing channel to help advertisers engage with consumers and
bridge the gap between online interactions and in-store.
How are we doing this? Mobile wallet technology in EMEA is relied
upon by travellers to get them on board on time. It is now
increasingly being used globally as a marketing medium and has
been broadly adopted in the US & APAC.
The reasons for this usage is twofold:The reasons for this usage is twofold:
A key feature of the medium is it so simple for the consumer to use and easy for any advertiser
who is already using direct mail, email or apps to adopt. Many brands are seeing mobile wallet
technology as a replacement for one of these routes to market, especially if they are targeting
audiences below 35 or frequent travellers.
The Mobile Wallet is the future of location based marketing for smart brands
1It uses a combination of location and
time to deliver the right personalised
message at the right time and location.
2It’s extremely cost effective and easy
to measure success in store. You only
pay when the consumer has added
your pass to their wallet.
Time based offersBreakfast, lunch
or dinner. Or maybe
it's payday and time
for a wardrobe refresh
LocationTarget consumers
with location based
special offers or alert them
to VIP/experiential events
AlertsOnce in the wallet
continue the conversation
with ongoing offers and
relevant content