the mobilization of business - ibm · 2012-06-27 · 4 confidential © 2012 ibm corporation men...

The Mobilization of BusinessIBM Mobile Foundation

MoscowSummer 2012

© 2012 IBM Corporation2 Confidential

Source: The Atlantic, April 10, 2012: The 100-Year March of Technology in 1 Graph, Derek Thompson (from Visual Economics)

Technology Consumption Spreads Faster Today

Percent of US Households


Greater Awareness Better Quality of Life Faster Adoption Rates

Accelerate time to market…

…with quality apps…

…for various devices…

…that meet consumer needs

10 billion

61%45%

1 2 3

200 million


Men have become the tools of their tools.

Henry David Thoreau1817 - 1862


Energy & Utilities

Government Healthcare

RetailBanking Insurance Telco

Transportation

All industries and all societies will benefit


SMARTPHONESTABLETS

Smart Devices for Corporate Application Access

14%

7%

0%

5%

12%

7% 7%

5% 5%

7%

2%

29%

21%

12%

10%

19%

14%

12%

10% 10% 10%

2%

Palm

Sm

artp

hone

App

le iP

ad

And

roid

Ta

blet

Blac

kBer

ry

Win

dow

s 7

Tabl

et

App

le

iPho

ne

And

roid

Sm

artp

hone

Win

dow

s M

obile

Blac

kBer

ry

Nok

ia

Sym

bian

Oth

er

Source: Corporate Executive Board, April 21, 2011: Supporting Consumerized Mobility, Infrastructure Executive Council

2011

2012-2013


Unique Challenges

Engage with Anyone

Extend to Anything

Do Business Anywhere


Mobile is Different

Platforms

• Networks• Devices• OS’s

Apps

• Commerce• Social Collaboration• BI & Analytics• Business Process

IBM Mobile Enterprise

Businessstrategy and

planning

Open cross-platform development

Process & transaction integrity

Integration with backend systems, enterprise data and cloud

End-to-end security and management

VodafoneVodafone

Full lifecycle solutions


IBM’s Strategy Addresses Your Mobile Initiatives

Build mobile applications

Connect to, and run backend systems in support of mobile

Manage mobile devices, services and applications

Secure my mobile business

Manage & SecureManage & Secure

Build & ConnectBuild & ConnectExtend & Transform

Extend existing business capabilities to mobile devicesTransform the business by creating new opportunities


Introducing the IBM Mobile Foundation

Build, connect, manage and secure your mobile enterprise

Includes:

• IBM Worklight v5.0

• IBM WebSphere Cast Iron

• IBM Endpoint Manager for Mobile Devices

Plus New Services Offering:

• IBM Software Services for Mobile Foundation

IBM Mobile Foundation v5.0


standards-based and future ready

business processes and systems are completely integrated from the mobile access points to the back-end systems

proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and infrastructure

IBM Mobile Delivers Critical Success Factors


From How? to Wow!

2. EXTEND YOUR

BRAND

1. FIND YOUR IDEAL

3. FOCUS ON

EXPERIENCE4. THINK END TO

END


Productivity 35%

30% 30%Make it easier to

work remotely

Make me more

efficient and

productive

Allow me to better maintain work-life balance

Source: Corporate Executive Board, April 21, 2011: Supporting Consumerized Mobility, Infrastructure Executive Council

Ease of Mobility Workflow


If you want to know something about a

company’s culture, a good place to start is to look at its essential business processes.

Start thinking of employees as consumers


Serve Your Ideal

2. EXTEND YOUR

BRAND

1. FIND YOUR IDEAL

3. FOCUS ON

EXPERIENCE4. THINK END TO

END

5. CHOOSE WISELY

6. EXECUTE FLAWLESSLY


A mobility strategy must focus on the end consumer

EXTEND YOUR

BRAND

FIND YOUR IDEAL

FOCUS ONEXPERIENCE

THINK END TO

END

CHOOSE WISELY

EXECUTE FLAWLESSLY

EXTEND YOUR

BRAND

FIND YOUR IDEAL

FOCUS ONEXPERIENCE

THINK END TO

END

CHOOSE WISELY

EXECUTE FLAWLESSLY

DESIGN EXPERIENCE SIMPLICITY SPEED FULFILLMENT

Improving lives?

Ready for the future?

Able to execute?

Corporate Brand


ibm.com/mobile-enterpriseiPad App: ‘IBM Business Agility’


Bill, 80+

Proud owner of the New iPad

the mobilization of business - ibm · 2012-06-27 · 4 confidential © 2012 ibm corporation men...

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