the moguls walt disney company draft
Post on 22-Oct-2014
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Company
http://www.flickr.com/photos/expressmonorail/2847833916/in/photostream/
jessica renee brown
doue carterjessica harristarah hayes
“TheMoguls” Wednesday, February 19, 14
http://citymocha.com/2012/12/disneyland-paris-at-night/
"you’re dead if you aim only for kids. adults are
only kids grown up, anyway." - walt disney
Wednesday, February 19, 14
http://www.flickr.com/photos/24342186@N04/4515466241/
the vision:
to make people happy-walt disney
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http://www.flickr.com/photos/cambushong/8918319551/in/photostream/
strengths Acquisitions (pixar 2006, marvel 2009, lucasfilm
2012
success of cable networks
them park revenue
Reputation/ brand awareness
Wednesday, February 19, 14
http://www.flickr.com/photos/25182021@N05/2942438120/
weakness
Network (ABC)- programming costs raise, ratings low
Gaming- weak sales
Reliance on shaky North American Market (74.3% revenue comes from US/Canada)
Marketed mostly towardschildren/family entertainment
Wednesday, February 19, 14
http://www.logodesignlove.com/images/classic/time-warner-logo.jpg
http://www.flickr.com/photos/braden_fastier/3532301117/in/photostream/
competitors
http://images2.wikia.nocookie.net/__cb20120109213347/doblaje/es/images/3/33/20th-Century-Fox-2009-twentieth-century-fox-film-corporation-19639313-855-466.jpg
http://sydneynogle.squarespace.com/blog/2011/2/1/nbc-and-the-peacock-part-ways.html
Wednesday, February 19, 14
http://www.flickr.com/photos/dkitch/4318270186/in/photostream/
business climate
Disney strives to evolve and grow with its consumers by remaining at the
forefront of innovation. Disney’s social and cultural responsibility is to always
deliver the most exceptional entertainment experiences for people f
all ages.
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opportunities
http://www.flickr.com/photos/73039848@N00/12071389264/
Shanghai Disney resort
expanding into chinese market and additional countries
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threats
competition-21st century fox, time warner, comcast, viacom
video piracy
antitrust issues-size of market share reaching capacity
http://www.flickr.com/photos/584039848@N00/12071389264/
Wednesday, February 19, 14
organizational challenges
The company’s limited target market, witch is focused on children and family-friendly entertainment
Disney’s reliance on the shaky north America market.
http://www.flickr.com/photos/29126496@N06/3787400683/in/photostream/
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http://www.flickr.com/photos/benheine/3852501658/
solutionsoverhaul the flailing disneyland paris and reimagine the park as a more adult-focused attraction
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Sophisticated, adult destination Not as popular among families with young children
paris:city of love
http://www.flickr.com/photos/27420180@N08/11816389536/
French residents are largely uninterested in child-focusedentertainment
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by expanding and refocusing our target market we will combat not only the limited target market, but will also tackle the dependency of the North america market.
http://www.flickr.com/photos/78415063@N00/8056320359/
Wednesday, February 19, 14