19. marts 2013Ole Kassow Co-Founder at Purpose MakersCo-Organizer at TEDxCopenhagen

facebook.com/thepurposemakerspurpose.dk

Wednesday, March 20, 13

Ville du arbejde for en psykopat? Wednesday, March 20, 13

Wednesday, March 20, 13

Jack Welch "Shareholder Value was probably the dumbest

idea in the world. Shareholder value is a result, not a strategy. Your most important constituents are your

employees, customers and your products.”

Wednesday, March 20, 13

Purpose Makers

Profit

Begejstrede kunder

Kultur

Top-motiverede

medarbejdere

FormålWednesday, March 20, 13

Kæden er kun så stærk som det

svageste led

Wednesday, March 20, 13

Engageret

UengageretAktiv

t

uengageret

Wednesday, March 20, 13

A B C

Effekten af at belønne toppræstationerWednesday, March 20, 13

Så længe opgaverne kun involverede mekaniske færdigheder, virkede belønningerne som forventet.

Men så snart opgaverne krævede bare elementære kognitive færdigheder, ledte en større belønning til en dårligere præstation.

Wednesday, March 20, 13

Prisen for mistillid

Wednesday, March 20, 13

Oktober3,2253,114

1822,3671,927

10,815

November2,2794,299

05,410

33712,325

December594

1,6660

5,660632

8,552

Forskel 3 mdr-10,304

5,590-475

4,940606

Faktiskårligt tab-30,682

-39-2,47911,177

3,957

Pr. måned5,4671,163

2192,832

76310,445

1/10-30/965,60713,955

2,62633,987

9,160125,335

SuperBrugsenSuperbestNettoNemligIrma

Wednesday, March 20, 13

1 2 3 4 5 60 7 8 9 10

Detractors (bagvaskere) Passives Promoters(fans)

Net Promoter Score = % promoters - % detractors Source: Bain & Company

På en skala fra 0-10 hvad er sandsynligheden for,at du vil anbefale os til en ven eller kollega?

Wednesday, March 20, 13

Større, hurtigere, billigere, slemmere, nuWednesday, March 20, 13

(T + P + I)S

Social kapitalTillid

Velvilje

Wednesday, March 20, 13

BetternessBusiness

Busyness

Wednesday, March 20, 13

Vision

Business

Mission

Strategi Mål-sætninger

Wednesday, March 20, 13

Ambition

Betterness

Intention

Begræns-ninger

Impera-tiver

Wednesday, March 20, 13

Begræns-ninger

Wednesday, March 20, 13

PurposeMakersWednesday, March 20, 13

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Wednesday, March 20, 13

Monday, February 18, 2013

Wednesday, March 20, 13

Grundfortællingen

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Wednesday, March 20, 13

Monday, February 18, 2013

Wednesday, March 20, 13

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ArbejdsglædePositive word-of-mouthTillid - social kapitalÆgte loyalitetPræferenceAwarenessSalg

Wednesday, March 20, 13

Klogere, sundere, dygtigere, tættere og sejere

Wednesday, March 20, 13