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The Moroccan Textile & Garment Industry Munich Fabric Start 4 th September 2019

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Page 1: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

The Moroccan Textile

& Garment IndustryMunich Fabric Start4th September 2019

Page 2: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and
Page 3: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

It’s ot All a out La or Cost anymore

2 dominating business models : Fast Fashion & Fashion @ low price

Change in

• how and where to sell (booming e-commerce / omni-channel retailing)

• A smaller share of consumer budget spent on clothing

Exchange rate volatility & rising raw materials and labor costs

Uncertainties regarding the political and policy environments

SOURCING PLAYS A KEY ROLE IN HELPING COMPANIES STAY COMPETITIVE

as significant cost reduction can be achieved by timing orders in order to keep a good control of the

level of inventory throughout the year.

Page 4: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

Fast is the new Fashion

Local Fast response Morocco, Spain, Portugal

5-7 weeks lead time

Near Offshore Turkey, Eastern EU

9-11 weeks lead

time

ASIA

Air freight

12-15 weeks lead

time

ASIA

Sea freight

17-22 weeks lead

time

Standard items,

highly predictable

Low-cost country

sourcing

Air shipment to reduce

cycle time

Seasonable items

requiring medium

response timeItems with high-fashion

component requiring short

cycles and flexible capacity

Source : BCG

Required lead time

EU and North-Africa based supply chains are used as a supplement to Asia-

based supply chains for more fashion-oriented and time-sensitive items.

Page 5: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

Making garments is part of our DNA

It comprises more

than 1 200companies, with a

production capacity

exceeding 1 billionitems.

Industrial base04

The T&A industry is the

1st industrial employerin the country, providing

jobs for more than 190000 people

Employment01

It generates 15% of the

country’s industrial GDP

GDP03

It accounts for ¼ of

Moroccan exports of

goods

> €3.6 Bn in 2018

Exports02

Page 6: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

We’ e desig ed a strategy to take it to the next level

5

6

FAST FASHION

+21 200 New jobs

€240M Add. Sales

2

1

34

6 ÉCOSYSTEMS

DENIM

+14 800 New Jobs

€260M Add. Sales

KNIT

+8 000 New Jobs

€310M Add. Sales

IND. RETAILERS OF NATIONAL BRANDS

+9 800 New Jobs

€190M Add. Sales

HOME TEXTILE

+4 400 New Jobs

€240M Add. Sales

TECHNICAL

TEXTILES

+4 300 New Jobs

€290M Add. Sales

BY 2020

broken down into 6 strategic subsectors identified based on the established

know-how and their market potential

Page 7: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

A strategy implemented jointly by AMITH and the Moroccan Ministry of Industry

02

01

03

IS THE UNIQUE ACTIVE ASSOCIATION

IN THE TEXTILE & GARMENTS SECTOR

IN MOROCCO

IT BRINGS TOGETHER PLAYERS

OF THE TEXTILE & GARMENTS

INDUSTRY, AND ACTS AS THEIR

VOICE IN ALL MATTERS OF

RELEVANCE

IS A PROJECT INITIATOR AND A DRIVING

FORCE BEHIND THE PUBLIC-PRIVATE

PARTNERSHIP

OUR MEMBERS REPRESENT

1/3 OF INDUSTRY’SCOMPANIES

76% OF INDUSTRY’SWORKFORCE

80% OF INDUSTRY’SOUTPUT

90% OF INDUSTRY’S EXPORTS

90% OF INDUSTRY’S EXPORTS

Page 8: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

Moroccan exports to the EU continue to grow despite a stagnating demand

Since 2012, Moroccan exports to the EU have grown at an average annual rate of 5.1%, slightly faster than all EU suppliers (+4.1%) and the other Mediterranean countries

Still, a diversification strategy is being implemented to maintain this growth and

compensate for the slowdown recorded in some of our traditional markets

Page 9: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

We produce and export a large spectrum of produ ts…

Page 10: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

… hi h o i e speed ith fashio a d flexible capacity

3 options

CMT 500 million pieces/year

FOB 300 million pieces/year

Picking 200 million pieces/year

Production capacity

Lead time CMT FOB Picking

New product 2 weeks 3 weeks after fabric reception 6 to 8 weeks

Repeat 2 weeks 3 weeks after fabric reception 5 to 7 weeks

Page 12: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

COMPANY PROFILES

MOROCCAN EXHIBITORS AT MFS

H8 – A03

Page 13: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

Products: all type of garments

Branch : 50% women ; 50% men

Range of product : Medium / High

Type of production: 2% CMT, 98% FOB-Picking

Activity: 100% knit

References : Inditex ( Uterque, Massimo dutti , Zara , Bershka , Stradivarus , Oysho ...) , J Crew , Madewell , Reformation , Carrefour , Eilleen Fisher , OAK & FORT , Mango , Desigual, Slow love , Decathlon , Luanvi …

Apparel MillsH8 – A03

Page 14: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

Apparel MillsH8 – A03

Page 15: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

Products: Blouse, dress, pants

Branch : 100% women

Range of product : Medium / High

Type of production: 70% CMT, 20% FOB, 10% own collection

Activity: 10% knit, 90% woven

Production capacity : 100 000 pieces/month

Minimal order: 500 pieces

Delivery time : CMT : 2-3 weeks; FOB : 4-6 weeks

References : CLAUDIE PIERLOT-MORGAN-ORSAY-CAMAIEU-CEVIMOD-SANDRO-G.D.M-1.2.3-DEVERNOIS …

Confetex AlboH8 – A03

Page 16: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

Products: Knitting and conception of pullovers from gauge 1,5 to 14

Branch : 85% WOMEN ; 10% MEN ; 5% KIDS

Range of product : Medium / High

Type of production: 100% FOB-Picking

Minimal order: starting from 300 pieces

Production capacity : Around 100 000 units per month

Delivery time : 5 to 7 weeks

References : CAMAIEU - GROUPE BEAUMANOIR (BREAL – CACHE CACHE – BONOBO –SCOTTAGE), PROMOD, INDITEX, LOLA LIZA, OTTO, KIABI, RESERVED, MANGO

MontepullH8 – A03

Page 17: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

ScisccoH8 – A03

Products: Suits; jackets; trousers and coats – All woven

Branch : Men 100%

Range of product : Medium / High

Type of production: CMT- FOB - Picking

Production capacity : 20 000 jackets – 20 000 trousers

Minimal order: 500 jackets – 1 000 trousers

References : Inditex - Elcorte Ingles - Bruno Saint Hilaire – Jules – LBDLS - MWUK

Page 18: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

SEFITAPüttmann Textilagentur

S2 - E 226-227

Products: Fashion fabrics for men and women and administrative base woolen garment(stretch and rigid); wool, poly/ viscose (6 million meters per year) - Kermel: flame retardant fabrics aramid fiber

Branch : weaving, spinning, finishing, dyeing

Minimal order: 800m/COL

Delivery time : 6 to 8 weeks

Brands: ROUDIERE - AVELANA

References : EL CORTE INGLES; INDITEX; Caroll; IKKS; MAJE; H&M; Ann Taylor

Page 19: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

SINMATEXH8 – A03

Products: Cardigan, shirt, tank top, waiscoat, polo, sweatshirt, jersey top, T-shirt Uni, T-shirt printed, nightdress, pyjama, corsair, jogging, skirt, trousers, short pant, dress, short, jogging suit, canadienne…Branch : Men 35%, Women 50%, Kids & Baby 15%

Range of product : Medium

Type of production: 70% FOB, 30% own collection

Minimal order: 1 000 pcs for solid colors ; 2 000 pcs for blended printed all-over

Production capacity : 300 000 units per month

Delivery time : 7 to 9 weeks

References : DECATHLON, CAMAÏEU, MONOPRIX, ARMORLUX, ARTHUR, OKAIDI, OTTO, KLINGEL, MGB…

Page 20: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

STRADY CONFH8 – A03

Products: shirt – blouse, dress, tshirt, s eat, leggi g, ja ket, skirt, pa t……Branch : 80% Women - 15% Men – 5% Kids

Range of product : Medium

Type of production: 40% CMT, 60% FOB and own collection

Minimal order: 500 units in basics per color ; 1000 units for fantasy fabrics

Production capacity : 80 to 100 000 units per month

Delivery time : 6 to 8 weeks

References : KLINGEL, INDITEX, BREAL, CACHE CACHE, MORGAN, BLANCHE PORTE…

Page 21: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

TWO-ONEH8 – A03

Products: suits, jackets, coats, trousers

Branch : 100% men

Range of product : Medium/High

Type of production: CMT – FOB and picking

Activity: 100% woven

Production capacity : 1 800 jackets and 1 800 trousers/month

Minimal order: 500 pieces

Delivery time : 4 weeks after receipt of fabric

References : CARL GROSS, ZARA, JULES-DEVRED-BURTON - BRICE – IZAC - ARMOR DEVELOPPEMENT - CELESTA – MDSA - MULLIEZ FLORY – BALSAN …

Page 22: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

VITA COUTUREH8 – A03

Products: Dresses, Jackets, Coats, Trousers, Blouses, Skirts…Branch : 90% Women/ 10% girls – 90% woven

Range of product : Medium / High

Type of production: 65% Picking - 35% FOB -

Minimal order: 2 500 units

Production capacity : 300 000 units per month

Delivery time : 4 to 8 weeks depending on fabric availability

References : Zara, Galeries Lafayette, Abercrombie & Fitch, H&M, Ann Taylor, Massimo Dutti, Naf Naf…

Page 23: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

MOROCCAN EXHIBITORS AT BLUE

ZONE - H6 – A05 & H7 – A01

Page 24: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

MOROCCAN EXHIBITORS BLUE ZONE

H6 – A05 : EVLOX

H7 – A01 :

– Active Line

– Aryan’s– Lavasser

– Marisa

– Medsourcing

Page 25: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

EVLOXH6 – A05

Products: Denim

Branch : Women, men , children

Type of production: DENIM & FLATS

Type of production: 65% Picking - 35% FOB -

Production capacity : 1.200.000 MTS

Minimal order: no minimum

Delivery time : 2 weeks

Type of clients : Brands

References : DIESEL / HUGO BOSS / LACOSTE / REPLAY / GUESS

Page 26: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

ACTIVE LINEH7 – A01

Products: 80% Denim Jeanswear; 20% woven/ Jeans, skirt,, trousers, short pant, dress, short, overall, casual jacket, shirtBranch : Men 25%, Women 45%, Children 30%Range of product : Medium / HighType of production: 100% FOB - PickingProduction capacity : 300 000 pcs per monthDelivery time : 8 weeks new orders / 5 Weeks repeat ordersReferences : INDITEX, PIMKIE, KIABI, PULL & BEAR, CAMAIEU, TAO, MANGO, BERSHKA, OKAIDI…

Page 27: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

ARYAN’SH7 – A01

Products: Jackets, Jeans, Skirt, Trousers, short pant, Short, Shirt, BlouseBranch : Men 55%, Women 40%, Kids 5%Range of product : Medium / HighType of production: 80% FOB ; 20% Own collectionProduction capacity : 80 000 pcs per monthDelivery time : 3 to 4 weeksMOQ : 500 unitsReferences : GUESS INC. (USA – CANADA – MX - HK – IT – STH - AUS), LE TEMPS DES CERISES , SALSA, BONOBO, QUICKSILVER, ROXY, DC SHOES (France – USA – CANADA – ASIE)

Page 28: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

LAVASSERH7 – A01

Products: Jackets,pants, jeans, skirt, trousers, dress, short, overallBranch : Men 40%, Women 50%, Children 10%Range of product : Medium / HighType of production: 100% FOB - PickingProduction capacity : 150 000 pcs per monthMinimal order: 1 000 unitsDelivery time : 6 to 8 weeksReferences : ESPRIT , CORTEFIEL, DOGG LABEL, INDITEX…

Page 29: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

MARISAH7 – A01

Products: Pants, jeans, dress, jackets, bermuda, skirtsBranch : 30% baby – kids, 40% women, 30% menRange of product : Medium / HighType of production: 30% CMT, 70% FOBActivity: 50% denim jeanswear, 50% wovenProduction capacity : 60 000 pieces/monthMinimal order: 500 – 1500 piecesDelivery time : 4 to 10 weekReferences : SANDRO, Burton of London, Baby Dior, BONPOINT, TARTINE et CHOCOLAT, Jean Paul Gaultier, KENZO, Paul Smith, ,Groupe BEAUMANOIR, GUESS, BREUNINGER – HEINE, LILI GAUFRETTE, CHEVIGNON

Page 30: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

MEDSOURCINGH7 – A01

Products: Pants, jeans, dress, jackets, bermuda, skirts

Branch : 30% baby – kids, 40% women, 30% men

Range of product : Medium / High

Type of production: 30% CMT, 70% FOB

Activity: 50% denim jeanswear, 50% woven

Production capacity : 60 000 pieces/month

Minimal order: 500 – 1500 pieces

Delivery time : 7 to 8 weeks

References :KIABI, 3SUISSES, CARREFOUR, EL CORTE INGLES /SFERA, OTTO, FORAR / N.A/ VESTIR, ARMAND THIERRY

Page 31: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

The Maroc in Mode and Maroc Sourcing fairs to showcase the Moroccan offer

• 2 days of exhibition and business open to professionals only

• 5000 m² of exhibition area

• B2B meeting points

• Conferences and various animations

• Frequency : Once a year

• Date : 17 – 18 October 2019

• Place : Marrakech

dedicated to sourcing. Its offer covers all activities that contributes to the making of a garment, ranging fromraw materials to yarn, fabrics, accessories, supplies and services.

dedicated to the Moroccan apparel offer. It is a platform aiming at presenting :• The know-how and the full array of the Moroccan apparel industry in all its variety and diversity• The creativity and the ability to present collections and innovative and continuously renewed services to meet

the needs of the markets in terms of quality, services, proximity, ethics, know-how and competences.

Page 32: The Moroccan Textile & Garment Industry · The Moroccan Textile & Garment Industry Munich Fabric Start 4th September 2019. It’s vot All a out La or Cost ... • The creativity and

AMITH

Moroccan Association of Textile and Apparel Industries

Fatima-Zohra ALAOUIEmail : [email protected] : +212 6 66 20 84 25

Contact Person