the most awesomest talk ever

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the most awesomest talk ever Jamie Kosoy FITC Toronto 2011 [email protected] @jkosoy #fitc #awesomest Sunday, May 22, 2011

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The Most Awesomest Thing Ever is much more than a site where you vote for Thing 1 or Thing 2. It's the story of a lunch table conversation that became an internal project that became a phenomenon, with coverage from the likes of ABC News, The Huffington Post, Time and G4's Attack of the Show... only to become something even bigger: A metaphor for how to do great work, stay passionate and grow as you progress through your career. In this wide ranging talk, Jamie will speak to what makes projects successful, passion, process, progress, the state of the industry, the value of digital education and more.

TRANSCRIPT

Page 1: The Most Awesomest Talk Ever

the most awesomest talk ever

Jamie KosoyFITC Toronto 2011

[email protected]@jkosoy

#fitc #awesomest

Sunday, May 22, 2011

Page 2: The Most Awesomest Talk Ever

WHAT IS “MATE”?Well, that’s a complicated question...

Sunday, May 22, 2011

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Sunday, May 22, 2011

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QUESTIONS YOU’REASKING YOURSELF RIGHT NOW

Why the hell do you nurture ridiculous ideas like this?

How the #^@* did it actually turn out successful?

Do your paying clients know what you’re up to, and why on earth would they hire you if they do?!

How can I pull this off myself?

Sunday, May 22, 2011

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How wE PUT THEAWE IN AWESOME

The Most Awesomest Thing Ever isn’t a mere web site.It’s an approach. An attitude. A way of thinking.

Sunday, May 22, 2011

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Play (activity)

Sunday, May 22, 2011

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Sunday, May 22, 2011

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Play (activity)

Sunday, May 22, 2011

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PLAYFind time during the work hours to explore and have fun.

Sunday, May 22, 2011

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“People always ask how cartoonists come up with ideas, and the answer is so boring that we’re usually tempted to make up something sarcastic. The truth is, we hold a blank sheet of paper, stare into space, and let our minds wander.

(To the layman, this looks remarkably like goofing off.)”

Bill Watterson, creator of Calvin & Hobbes

Sunday, May 22, 2011

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INTERNAL PROJECTS

Sunday, May 22, 2011

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INTERNAL PROJECTS GIVE USFreedom to explore.

New ways to collaberate with people in the office.

A chance to move beyond our respective disciplines.

Time to keep our dormant skills sharp.

Opportunity to experiment.

A morale boost.

Sunday, May 22, 2011

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PRETTY LOADEDhttp://prettyloaded.com

Sunday, May 22, 2011

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Sunday, May 22, 2011

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BIG BANG

Sunday, May 22, 2011

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A PIECE REPRESNETING OUR10 YEAR ANNIVERSARY

Sunday, May 22, 2011

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PROCESS

Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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DEMO

Sunday, May 22, 2011

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People

Sunday, May 22, 2011

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Sunday, May 22, 2011

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People

Sunday, May 22, 2011

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PEOPLECollaborating with one another is one of the true joys of our industry.

Take advantage of that.

Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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THE QUERCIA SHOW™http://bit.ly/bigspaceship-animation-sprint

Sunday, May 22, 2011

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Sunday, May 22, 2011

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TAKE CARE OF EACH OTHERThe official company motto of Big Spaceship.

Sunday, May 22, 2011

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TAKE CARE OF EACH OTHER

We’re proud of the work.

Our clients are, too.

When users use what we make, it’s a positive experience.

We get out of work on time (most of the time).

We learn along the way.

Sunday, May 22, 2011

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EVERYONE IS AN EXPERT

Sunday, May 22, 2011

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strategyPRODUCTION

DESIGNTECHNOLOGY

Sunday, May 22, 2011

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strategyPRODUCTION

DESIGNTECHNOLOGYThe Waterfall produces mediocrity.

Sunday, May 22, 2011

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strategyPRODUCTION

DESIGNTECHNOLOGY

Everyone is involved the whole lifecycle of a project.Nobody is anybody’s monkey.

Sunday, May 22, 2011

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EXPERTS AREN’T ASSHOLESWe aren’t out to prove anything to one another.

We want to work together to make each other’s jobs easier.

Sunday, May 22, 2011

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FPO Art GalleryDesigners, shield your eyes.

Ye Be Warned.

Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Even this deck was FPO at one point.

Sunday, May 22, 2011

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Sunday, May 22, 2011

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GLACEAU

Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Craftsmanship

Sunday, May 22, 2011

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Sunday, May 22, 2011

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Craftsmanship

Sunday, May 22, 2011

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CRAFTSMANSHIPQuality matters. Strive to improve.

Give everything your best.

Sunday, May 22, 2011

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“T-shaped people have two kinds of characteristics, hence the use of the letter “T” to describe them. The vertical stroke of the “T” is a depth of skill that allows them to contribute to the creative process. The horizontal stroke of the “T” is the disposition for collaboration across disciplines. T-shaped people have both depth and breadth in their skills.”

Tim Brown, CEO/President of IDEO

Sunday, May 22, 2011

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strategyPRODUCTION

DESIGNTECHNOLOGY

Sunday, May 22, 2011

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STRATEGYContent strategy

Social Media strategy

Copywriting

UX/IA

Analytics

Games and ARGs

Sunday, May 22, 2011

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PRODUCTION

Day-to-Day Client Management

Account Relationship Management

Team Management

Sunday, May 22, 2011

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DESIGNMotion

Illustration

Visual Design

UX/IA

UI Design

Information Architecture

Crafts

Sunday, May 22, 2011

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TECHNOLOGY

Client-side Development

Server-side Development

Physical Computing

R&D across the complete spectrum of technology

Sunday, May 22, 2011

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30 DAYS OF NIGHT

Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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Sunday, May 22, 2011

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ADOBE MAX

Sunday, May 22, 2011

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Sunday, May 22, 2011

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Lunch

Sunday, May 22, 2011

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Sunday, May 22, 2011

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Lunch

Sunday, May 22, 2011

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LUNCHIt’s so delicious.

Sunday, May 22, 2011

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MOST IMPORTANT MEALS

Sunday, May 22, 2011

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MOST IMPORTANT MEALSBreakfast Lunch Dinner Dessert Snacks Whiskey More Whiskey

Sunday, May 22, 2011

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LUNCH RECOMMENDATIONS

A sandwich

A cheesesteak

Several tacos

A salad (if you’re feeling healthy)

Sunday, May 22, 2011

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Learning

Sunday, May 22, 2011

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Sunday, May 22, 2011

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Learning

Sunday, May 22, 2011

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LEARNINGDon’t stay stagnant.

Keep growing and improving whatever it is that you do.

Sunday, May 22, 2011

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“New knowledge is the most valuable commodity on earth. The more truth we have, the richer we become.”

Kurt Vonnegut

Sunday, May 22, 2011

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HOW MANY FLASH DEVSARE IN THE ROOM?

Sunday, May 22, 2011

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HOW MANYPHOTOSHOP DESIGNERS?

Sunday, May 22, 2011

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Sunday, May 22, 2011

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A BRIEF TANGENT

Sunday, May 22, 2011

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THE DEAD VEHICLES

VHS

CDs

Vinyl

Cassettes

etc etc etc

Sunday, May 22, 2011

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PRINT

Sunday, May 22, 2011

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TRADITIONAL ANIMATION

Sunday, May 22, 2011

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HYPERCARD

Sunday, May 22, 2011

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MACROMEDIA DIRECTOR

Sunday, May 22, 2011

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A TANGENT ON THE TANGENT

Sunday, May 22, 2011

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ROMANTIC COMEDY MOVIES

Sunday, May 22, 2011

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ROMANTIC COMEDY MOVIESROMANTIC COMEDY + HORROR MOVIES

Sunday, May 22, 2011

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ROMANTIC COMEDY MOVIESROMANTIC COMEDY + HORROR MOVIES

MOVIES

Sunday, May 22, 2011

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ROMANTIC COMEDY MOVIESROMANTIC COMEDY + HORROR MOVIES

MOVIESFLASH SITES

Sunday, May 22, 2011

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DIGITAL = CHANGETechnology is about evolution.

The only thing we know for sure is it won’t be the same a year from now.

Sunday, May 22, 2011

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ACADEMIAThe institutions that seem get this concept best are

ones dedicated to learning in the first place.

Sunday, May 22, 2011

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TEACHNothing will keep you quite as sharp as passing it on.

(BONUS: free recruiting platform)

Sunday, May 22, 2011

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Optimism

Sunday, May 22, 2011

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Sunday, May 22, 2011

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Optimism

Sunday, May 22, 2011

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“If you do not change direction, you may end up where you are heading.”

Lao Tzu

Sunday, May 22, 2011

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GRAND THEORYHumankind is inherently pessimistic.

Sunday, May 22, 2011

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so what can WE do?

Sunday, May 22, 2011

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Learn from these guys.

Sunday, May 22, 2011

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YOU ARE THE MOSTAWESOMEST AUDIENCE EVER.

Sunday, May 22, 2011

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thank youhttp://bigspaceship.com/

http://mostawesomestthingever.com/

Sunday, May 22, 2011