the most effective and efficient way to reach decision ...delivering marketing outcomes…not just...

© 2017 MLR Holdings LLC/Family Business Publishing Company

2017 Advertising and Sponsorship Information

www.directorsandboards.com • www.privatecompanydirector.co

New for 2017:• Expanded Directors to Watch special sections • Directors & Boards Directory of Advisors• The Directors & Boards Roundtables • 2nd Annual Private Boards of the Year• Enhanced Native Advertising Opportunities

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The Independent Voice of Public Company Governance

The most effective and efficient way to reach decision-making public and private company directors/owners in print, online and live.

© 2017 MLR Holdings LLC/Family Business Publishing Company2

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• Directors & Boards Magazine• Directors Roster• Directors & Boards E-Briefing

• Directors & Boards Annual Report• Directors & Boards Roundtables• Directors & Boards Webinars

• Directors & Boards E-Blasts• Directors & Boards Online

Delivering marketing outcomes…not just impressionsCustomized, integrated marketing designed to accomplish your marketing goals:• Live event sponsorship and participation • Effective digital delivery• Thought leadership marketing programs • Top level corporate branding• Enhanced lead generation

Directors & Boards is the thought leader for public company governance, serving board members, C-Suite executives and corporate governance staff with insights and opinion designed to develop and execute governance best practices.Directors & Boards puts marketers in direct contact with the most important and engaged directors with lead and business-generating products like webcasts, e-blasts, e-newsletters, director roundtables and live events—all packaged with the brand-building and only independent governance magazine.

www.privatecompanydirector.comwww.directorsandboards.com

Access the fast-growing and hard-to-reach private and family company governance market through Private Company Director—in print, online and in person.Private Company Director is the first and only media brand which focuses entirely on the governance of privately-owned companies, with a bi-annual print magazine, annual conference, monthly E-Newsletter and website.Our audience includes directors, owners and shareholders of closely-held, family-owned and private-equity owned companies, as well as corporate governance advisors, private equity firms and more.

3© 2017 MLR Holdings LLC/Family Business Publishing Company

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The Independent Voice of Public Company Governancewww.directorsandboards.com

2017 Live Governance Events

www.privatecompanydirector.com

The Private Company Governance Summit 2017May 10-12, 2017, Swissôtel, Chicago, IL

The Private Company Governance Summit is the only national conference focused exclusively on the unique governance challenges of privately-owned businesses, including closely-held companies, family-owned companies and private equity-owned companies.

Attendees are owners, shareholders and directors of primarily middle market companies, with between $100-$750 million in revenues, though multi-billion dollar private companies also attend.

Featuring the 2017 Private Board of the Year CelebrationHonoring private company boards who best serve their stakeholders—owners, shareholders, employees and community. These boards exhibit best practices in their structure, practices and performance.

Limited sponsorship opportunities are available.

Other Key Events of InterestTransitions East and West 2017Transitions Canada and Transitions MexicoFamily Business Wealth 2018

Engage top public and private company directors in a live thought-leadership environment.Our audience uses Directors & Boards Magazine, Private Company Director and their events to show their commitment to corporate governance excellence—and report their attendance and subscriptions to their various regulatory agencies. Directors Roundtables—an opportunity to interact with public company directors as roundtable leaders.The Private Company Governance Summit 2017—featuring public and private company directors, as well as owners, shareholders and key executives of family-owned, closely-held and private equity-controlled firms.

The Directors RoundtablesHundreds of top public company directors and governance professionals have attended our fifteen-plus Roundtables, and have found the experience-based, case-study focused discussion with peers to be a valuable way to learn, stay sharp and practice new ways to increase board effectiveness.

For 2017, the Directors Roundtables will expand to full day events in the Spring and Fall in New York City. These invitation-only events will feature approximately 100 key directors and high level corporate governance executives for a day of roundtable discussion built around case studies, with keynote addresses from top directors and relevant panel discussions.

Sponsorship is open to only six firms, and category exclusivity is guaranteed.

Sponsoring firms may provide 2-3 thought leaders to help guide a board-level case built around their areas of expertise, and may invite clients and prospects (on approval) to attend the event.

ROUNDTABLESTHE DIRECTORS


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The Independent Voice of Public Company Governancewww.privatecompanydirector.comwww.directorsandboards.com

Directors & Boards/Private Company Director Webinars

Diligent CorporationSemler BrossyK2 IntelligenceFidelis CybersecurityXCEOShearman & Sterling

Russell ReynoldsMorvillo AbramowitzBoardVantageBrand VelocityACE GroupMakovsky

Morrison & FoersterBoydenTemin & CompanyBooz AllenWachtell Lipton Rosen & KatzMDA Leadership Consulting

McKenna Long and AldridgeDenali Fiduciary ManagementHeidrick & Struggles

Directors & Boards/Private Company Director Webinars are a significant and successful way for marketers to reach out to directors and corporate governance professionals, and generate direct and actionable leads. Directors & Boards Webinars provide a one hour live and archived educational session, moderated by Directors & Boards, and featuring sponsor executives and significant directors as co-presenters.

Webinars are marketed to our double opt-in list of e-Newsletter recipients, and typically generate up to 200-300 registrants by the date of the event, with a significant long-tail of registrants who view replays of the webinars archived on both the sponsors’ and Directors & Boards’ and Private Company Director websites. All webinar marketing includes social media links for extended reach.

Our team makes the webinar experience easy for sponsors, helping to guide and hone content, secure relevant director speakers, marketing and hosting the event both live and on our website as a replay.

Additional thought leadership opportunities are available in Directors & Boards’ bi-weekly e-Briefing and Private Company Director Monthly E-newsletter, which features content from webinar sponsors.

Among the companies who have successfully used Directors & Boards Webinars:

Webinar ExtensionsWe’ll create a thought leadership piece, suitable for distribution to your clients and prospects, based on the content of the webinar. $10,000 per page, includes distribution to the readership of Directors & Boards and Private Company Director.


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Thought Leadership Opportunities

Each issue of Directors & Boards features a topic-focused thought leadership opportunity. Present a case study or thought leadership, along with your print ad, and your subject matter expert will be featured in an interview-based Board Trends article.• D&O Insurance and Director Liability (Q1)• Consultants to the Board (Q2)• What’s Ahead for Boards — Technology, Strategy, Trends (Annual Report)• CEO and Executive Compensation (Q3)• Board Recruitment (Q4)

Sponsorship includes:• Editorial: The inclusion of your designated subject matter expert as an interviewee in an introductory article looking at trends in a variety

of consultant-relevant issues for public company board members• Branding: A full page four-color ad• Optional Thought Leadership: A full page for your supplied thought leadership (can include author photo/bio, contact details, company logo),

opposite your ad. Or extend your full page ad into a spread, at no extra charge.• Marketing: A free pdf of your contribution to the section, ideal for printing and distributing or emailing to your targets and clients• Digital Projection: Each Board Trend Report will be supported by an E-blast to the 28,000-plus subscribers to Directors & Boards’ e-Briefing

and Private Company Director’s E-Newsletter, announcing the web content, and including your logo.

Directors & Boards Board Trends Reports

FIRST QUARTER 2016 35

D&O insurance is in an interesting place in 2016, with a number of factors—both intuitive and counter-intu-itive—potentially affecting premiums, coverages and

exclusions. While it’s good practice for the board to regularly review its D&O coverage with its broker or carrier, this may be the year to take an even harder look at what’s covered, what’s excluded, and the specific language surrounding these.

Here’s the D&O risk landscape, in bullet points, for 2016:• Securities Class Action federal filings jumped to 234 in

2015, “a level not seen since 2008,” according to NERA Economic Consulting’s Recent Trends in Securities Class Action Litigation: 2015 Full-Year Review. And derivative litigation is, by all accounts, on the rise. The plaintiffs’ bar is clearly becoming more creative in finding new ways to sue companies and their directors and officers.

• Macroeconomic factors are also in play with the apparent end of the bull market and increased share price volatili-ty, along with other areas of economic volatility, includ-ing oil prices.

• There is increased enforcement and pressure to hold ex-ecutives and directors accountable (as outlined in the Yates Memorandum). As insurance broker Willis points out in its Marketplace Realities 2016: Bringing the Pieces

Together, “Executives remain in the crosshairs of public opinion.”

• Major cyber attacks continue, and there’s little to suggest that they will decline in number or scope. The impact of high profile cyber attacks on share prices has already been made abundantly clear.

• Major mergers among insurance carriers, as they seek new ways to grow, are reducing the number of insurers.

And yet, oddly, D&O premiums are broadly flat to down. Woodruff Sawyer Partner and Senior Vice President Priya Cherian Huskins has written that “Premiums are decreasing for most D&O insurance buyers—but not for everyone. A CIAB survey showed that approximately 46 percent of com-panies reported a flat renewal and about 22 percent experi-enced a modest decrease from 1 to 10 percent.”

So what should boards make of this puzzling risk land-scape, and how should that affect their D&O reviews?

Increased Class Action FilingsClass action filings are up, primarily because anything that

causes a stock’s value to drop will be looked at carefully by an increasingly creative plaintiffs’ bar. As Arch Insurance’s

This year promises a puzzling risk landscape for director liability.

By David Shaw

D&O Insurance Trends for 2016

SPECIAL FOCUS: D&O INSURANCE TRENDS REPORT


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Special Editorial Sections

6 © 2017 MLR Holdings LLC/Family Business Publishing Company

Celebrating and Honoring Diversity in the BoardroomFor 11 years, Directors & Boards has featured top women corporate directors in a special annual section. For 2017, Directors to Watch will expand to three editions—two in Directors & Boards and one in Private Company Director.

Directors to Watch: Gender Diversity (Directors & Boards Annual Report)

Directors to Watch: Ethnic Diversity (Directors & Boards Q4 Edition)

Directors to Watch: Top Private Company Directors (Private Company Director, October 2017)

Directors to Watch

Private Company Director, Family Business Magazine and Directors & Boards sponsor the annual Private Boards of the Year award, dedicated to honoring private company boards who best serve their stakeholders—owners, shareholders, employees and community. These boards

will exhibit best practices in their structure, practices and performance.

The award is open to the fiduciary or advisory boards of private companies of all sizes and ownership structures. Size of company or the board doesn’t matter.

Awardees are honored at The Private Company Governance Summit 2017, and profiled in Private Company Director Magazine.

Last year’s winners:Hagerty Holding Corp. Mead & Hunt Companies, Inc.Pelstar LLC

Private Boards of the Year

46 DIRECTORS & BOARDS

New issues and old confront our 2016Directors to WatchRecurring themes for today’s board members include enhanced expertise in executive compensation and CEO and board succession planning and heightened attention to the board’s existing skill set and future requirements. ‘Corporate directors must excel at both the sprint and the marathon.’

Edited by Scott Chase

As the Directors & Boards team put the finishing touches on this year’s class of Directors to Watch, a mid-July headline from Smithsonian.com caught our collective eye: “It’s Easy to Forget that Just Fifty Years Ago, Equality for Women Was a Strange Concept.” The subhead, “The 50th anniversary of the National

Organization of Women is at hand and it’s still personal — and political,” in many ways sums up the challenges facing women on boards as they strive to reflect the broader so-ciety in which they operate while bringing diversity, definable value, and insight to the boardroom.

For the 20 women directors profiled in the following pages, nearly every day brings a new facet to the execution of effective director service and governance best practices. We changed Directors to Watch 2016 a bit for this, our 40th anniversary year — shortening professional profiles while asking our respondents to weigh in on what drives their pas-sion to serve and what it takes to be a public company director these days.

Responses included relatively new issues, including accelerated change and marketplace disruption, however derived, across all sectors; the advent of technological shifts such as artificial intelligence and widespread introduction of robotics; and a growing sense of the requirement for directors to educate themselves on the core threats and opportunities resident in the companies they guide and the worlds they traverse.

Enhanced expertise in executive compensation, CEO and board succession planning, and attention to the board’s existing skill set and future requirements, made up part of the list of recurring themes for today’s Directors to Watch.

In the category of evolving concerns for directors and boards, the relentless pressure of cybersecurity was joined by ever-changing regulatory and legal requirements defining director service and the creeping realization that the deep pool of talented Baby Boomer executive men and women of all backgrounds is slowly being supplanted by a younger but smaller generation of future board leaders and CEOs who will bring new ideas and approaches to director service while possibly limiting the numbers and choices available to nominating committees and the C-suite.

Statistics continue to illustrate the incremental increase in gender diversity on boards, too slow for some and maybe too fast for others. For the 2016 class of Directors to Watch, going beyond “seeing around corners” is integral to their shared vision of what it means to be effective 21st century board and business leaders.

DIRECTORS TO WATCH

Congratulations Alliant Energy and its board of directors congratulate Singleton McAllister and Carol Sanders

for being selected as a “Director to Watch.” Alliant Energy was also recognized at the Women’s

Forum Breakfast of Corporate Champions for achieving 50% female representation

on the company’s board of directors.

a l l iantenergy.com • 1-800-ALLIANT

Singleton McAllister Carol Sanders

© 2016 Alliant Energy 265779 7/16 JS

AlliantEnergy_DBAR16.indd 2 7/18/16 7:30 AM

DIRECTORS TO WATCH

66 DIRECTORS & BOARDS

Ameriprise Cer-tificate Co. board and is a director for Alerus Finan-cial and Otter Tail Corp. Prior board service includes financial and re-tail organizations, including Piper Ja f fray, Gander Mountain, Blue Cross Blue Shield of Minnesota, and

Universal Hospital. Throughout her career, she has steered companies through game-changing business decisions, spanning critical investments, M&A, private versus public holding, leveraged buyouts, succession planning, and more.

Accountability and Talent: “As with executive management, boards must invest in and be accountable for their own performance. Learning from rigorous self-assessment at both the group (board and committee) as well as individual level, directors

must demonstrate commitment to professional develop-ment by keeping abreast of market, technology and com-petitive forces, financial/regulatory challenges, and risk management practices, to deliver a solid ROG (return on governance). As companies grow and evolve over time, the boards’ needs also change. Board leadership and directors need the courage to address board composition, getting the right talent at the right time to ensure the success of the organization.”

Singleton McAllisterDirector, Alliant Energy Corp., United Rentals Inc.

Singleton McAllister is an attorney with Husch Blackwell and has been a leader in regulatory and public policy law for over 25 years, serving with the

Karen M. Bohn: Look to deliver a solid ROG (return on governance).

Hagerty Holding Corp.


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Directors & Boards’ renowned Directors Roster features a roundup of recent director appointments, as well as profiles of selected directors, and a demographic index of appointments. Most readers turn first to this sponsored section.

Directors & Boards Annual ReportDirectors & Boards’ annual special issue focused on the state of corporate governance, with an in-depth take on issues directors will wrestle with in the year ahead. The issue is timed to follow the majority of our readers’ own annual meetings, and provides advertisers with bonus distribution and reach. Features our acclaimed Directors to Watch special section.

New Directory of Governance AdvisorsThe “Yellow Pages” of corporate governance advisors and service providers, this affordable directory is available in print and online, and provides 24/7 access to contact details. Contact Barbara Wenger for details: [email protected].

Directors RosterSpecial Editorial Sections (continued)


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Digital Governance OutreachDirectors & Boards and Private Company Director offer a variety of brand-building and lead-generating tools to reach directors and corporate governance professionals directly on their tablets, smart phones and desktops.

Directors & Boards and Private Company Director WebsitesDirectors & Boards’ website attracts 36,000 plus unique visitors; Private Company Director’s website attracts more than 22,000 unique visitors.

Directors & Boards E-Briefing/Private Company Director E-NewsletterNow distributed every two weeks and redesigned for maximum and responsive impact, the Directors & Boards E-Briefing reaches 13,125 plus opt-in subscriber. Private Company Director’s monthly E-Newsletter reaches 15,195 opt-in subscribers. Both newsletters feature selected content from the magazines, webinar-related thought leadership, news, research and a calendar of events, and offer prominent ad banner positions. Select native sponsored content opportunities are available.

Directors & Boards/Private Company Director E-BlastsPush your direct response message directly to Directors & Boards’ or Private Company Director’s e-newsletter subscribers, or reach a combined audience of more than 25,000.

To reach additional privately-held companies, extended distribution is available through sister publication Family Business Magazine’s e-blast lists and twice-monthly e-Newsletters.


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www.directorsandboards.com

Public Company Governance AudienceDirectors & Boards is the corporate governance thought leader for the most influential and powerful directors in America.The average reader of Directors & Boards serves on the board of a $3.2 billion company, is 56 years old, and serves on four boards (including public, private and charitable boards). Directors & Boards delivers the largest independent paid circulation of any publication targeting board members and governance professionals in major North American companies. Total circulation includes paid individual recipients, paid board subscriptions (all members of the board receive an individual copy of the magazine), sponsored-paid circulation (distributed by or courtesy of advertisers), author copies and free-trial copies used for paid circulation acquisition purposes.

Print DistributionPrint CirculationAverage Distribution: 7,150Average Reach: 17,317 (1.45 copies per issue pass along rate)

Total distribution with trial, conference and partner copies: 8,000

Digital ReachE-Newsletter: 13,125 per issueWebsite: 36,140 annual unique visitors



Private Company Governance Audience

Building The HIGH-PERFORMING Private Company BoardAvoiding Conflicts of Interest

Five Paths to Effective Family Governance

New Research on Family Business Boards

The Board and Corporate Culture

March 2016 • Volume 3, Number 1www.privatecompanydirector.com

1_PCD0316_Cover.indd 1 2/25/16 3:17 PM

Private Company Director and its related conference, The Private Company Governance Summit, reaches the directors, advisory board members, and owners/shareholders of privately-owned companies.

Family-owned or controlled businesses: 56%Closely-held private companies: 31%Private equity or investor owned businesses: 11%

Print DistributionAverage Distribution: 20,000Average Reach: 56,000 (1.8 copies per issue pass along rate)

(Private Company Director is polybagged with both Directors & Boards and Family Business Magazine, with an additional distribution to more than 7,500 non-duplicated private company owners and board members.)

Digital ReachE-Newsletter: 15,195 per issueWebsite: 22,115 annual unique visitors


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First Quarter 2017Ad Reservations: January 13, 2017 Ad Materials Deadline: January 20, 2017Mails: February 2017

• Should an Activist Be Allowed to Address the Board? A Pro and Con Debate

• The Chairman of the Board: A Changing Role for Modern Times? • The Climate-Competent Board: What Does It Look Like?

How Do We Get There?• Trends Report: D&O Insurers

Second Quarter 2017Ad Reservations: March 17, 2017Ad Materials Deadline: March 24, 2017Mails: April 2017

• How I Got on My First Board: Lessons for Seekers of a Board Seat• An Old Idea for New Times: A Shareholder Advisory

Committee of the Board• Lead Director: To Rotate the Role or Not• Trends Report: Board Consultants

BONUS DISTRIBUTION: The Private Company Governance Summit 2017

Annual Report 2017Ad Reservations: June 30, 2017 Ad Materials Deadline: July 7, 2017Mails: July 2017

• Governance Year in Review: Who’s In, Who’s Out, What’s New• Governance Book of the Year Award• Directors to Watch• Trends Report: What’s Ahead for Boards —

Technology, Strategy, Talent

Third Quarter 2017Ad Reservations: September 22, 2017 Ad Materials Deadline: September 29, 2017Mails: October 2017

• Multiple Openings on the Board: Meeting the Special Recruitment Challenges

• The Case for Insiders on the Board• Enigma of the Emeritus Director: An Update of the Classic Article• Trends Report: Compensation Consultants

Fourth Quarter 2017Ad Reservations: November 4, 2017 Ad Materials Deadline: November 10, 2017Mails: December 2017

• Best Presentation Tips for Board Meetings• Who from Management Should the Board Hear From?• How to Get a ‘Quiet’ Director to Participate;

How to Dial Back a Voluble Director• Trends Report: CEO and Board Recruiters

Directors & Boards Editorial Calendar

Private Company Director Editorial Calendar Pre-Conference Edition March 2017Ad Reservations: February 10, 2017Ad Artwork: February 17, 2017Mails: March 2017

BONUS DISTRIBUTION: The Private Company Governance Summit 2017

2017 Conference Proceedings October 2017Includes Private Company Directors to Watch Ad Reservations: September 22, 2017Ad Artwork: September 29, 2017Mails: October 2017

BONUS DISTRIBUTION: Transitions West 2017


® www.directorsandboards.com


Directors & Boards Advisory BoardRobert H. RockChairmanMLR Holdings LLC

Norman R. AugustineFormer Chairman and CEOLockheed Martin Corp.

Robert L. CrandallFormer Chairman and CEOAMR Corp.

Robert L. DilenschneiderChairmanThe Dilenschneider Group Inc.

Bonnie W. GwinManaging Partner of the North American Board of Directors PracticeHeidrick & Struggles

Charles M. ElsonDirector, John L. Weinberg Center for Corporate GovernanceUniversity of Delaware

Thomas P. GerrityDirector, Wharton Forum on Electronic CommerceUniveristy of Pennsylvania

Ann McLaughlin KorologosFormer U.S. Secretary of Labor

Susan R. SalkaPresident and CEOAMN Healthcare Services Inc.

Russell E. PalmerChairman and CEOThe Palmer Group

Jeffrey A. SonnenfeldAssociate Dean, Executive ProgramsYale School of Management



Private Company Director Advisory BoardNorman Augustine Retired Chairman and CEOLockheed Martin Corporation

Dennis CaganPrincipalCaganco, Inc.

Lansing CraneChairman of the BoardCanal Insurance Company

Anne Eiting KlamarChairmanMidmark Corporation

Harry KraemerExecutive PartnerMadison Dearborn

Jim McHughDirectorSouthworth International Group

Susan StautbergCo-FounderWomen Corporate Directors

Bernard H. TenenbaumManaging PartnerLodestone Global

Cynthia WattsDirectorFurst-McNess Company


® www.directorsandboards.com


Advertising in the Directors & Boards’ family of governance media products delivers your targeted message to our powerful readership in a clutter-free, professional journal environment.

Directors & Boards Advertising and Sponsorship Rates

Rate Card #41 Four Color Page Rates (net) 1x 2x 3x 4x 5xFull Page $7,796 $7,670 $7,460 $7,203 $6,872Cover 2/3 $9,151 $9,009 $8,862 $8,720 $8,253Cover 4 $9,781 $9,623 $9,476 $9,335 $8,941Spread $14,044 $13,813 $13,592 $13,377 $12,7262/3 Page $5,838 $5,749 $5,654 $5,565 $5,2711/2 Page $5,161 $5,077 $4,998 $4,925 $4,6991/3 page $3,974 $3,911 $3,854 $3,791 $3,6701/4 page $3,376 $3,329 $3,276 $3,208 $3,092

Digital AdvertisingDirectors & Boards Website www.directorsandboards.com (Rates per 30 days)

Interstitial on home page load: $3,000 Interstitial on individual stories: $2,500

Website Super Leaderboard: $2,300 (970x90 pixels)ROS Leaderboard: $1,500 (728x90 pixels)ROS Medium Rectangle: $2,000 (300x250 pixels)Landing Page Skyscraper: $2,000 (160x600 pixels)

Rich media available on Interstitials, Medium Rectangle and Leaderboard• In-Banner Video (add $1,000)• Rich Media Expandables (add $500)

Directors & Boards e-Briefing(48 editions per year, rates per issue)

Top leaderboard: $2,500Interstitial on clicked stories: $2,500Leaderboard: $1,500

Supplied Insert Pricing 2017Rate Card #12 (net)2 page insert: $3,200 12 page insert: $8,9004 page insert: $5,100 16 page insert: $11,6508 page insert: $7,100 The following are guideline prices for pre-printed inserts in Directors & Boards . This assumes “normal” weight and size (8 ½” x 11” or less); heavier pieces, or unusual sizes, will be priced individually. Contact your advertising representative to discuss weight and sizing.

Pricing is for insertion in the magazine or insertion in the Polybag. Polybag insertions limited to 3 pieces per issue on a first-come, first-served basis.

Special insertion costs: Handwork, glue dotting, etc., are billed at cost and are non-commissionable.

Webinar and e-Blast Advertising 2017Rate Card #12 (All rates net)

Custom Webinars: $10,000Editorial Webinars: $6,000 multi-sponsor (per sponsor,

minimum of two sponsors)

E-Blasts: $3,000 per email(Availability is limited, so please book early; limited volume discounts available).

Directors & Boards 2017

Print Advertising Rates

Special Digital OpportunitiesMaster sponsor of Directors & Boards’ Digital Edition: $2,000(Delivered to all print and digital subscribers per issue.)

Native (Sponsored) ContentCreation and distribution, e-Newsletter and website. One e-Newsletter issue, plus 30 days on the website: $3,500. Max 1000 words.

Directory of Governance AdvisorsEach edition of Directors & Boards in 2017 will feature a comprehensive directory of governance advisors; this directory in fully searchable form is also available on the Directors & Boards website. Listings maybe upgraded to include multiple directory categories, corporate logos, photos, and special colors.

Basic directory listings are just $1,000 per year. Supplements and upgrades to basic listings are charged at an additional cost. Contact Barbara Wenger at 215-405-6072 or [email protected] for additional details.



Private Company Director Advertising Rates2017 Display Advertising RatesRate Card #4

4/color rates 1x 2xFull Page ...................................$6,000 .............................. $5,0002/3 Page .................................$5,000 .............................. $4,000Half Page ..................................$4,000 .............................. $3,000

All Private Company Governance Summit 2017 sponsors receive a free ad in the March 2017 edition of Private Company Director. Current Directors & Boards/Family Business Magazine advertisers who are not PCGS sponsors earn a 10% discount on the prevailing rate.

Digital & E-mail Advertising 2017Rate Card #4

Custom Webinars: $10,000 Editorial Webinars: $5,000 multi-sponsor (per sponsor, minimum of three sponsors)

E-Blasts: $3,000 per email(Availability is limited, so please book early; limited volume discounts available).

Digital AdvertisingPrivate Company Director Websitewww.privatecompanydirector.com (Rates per 30 days)

Interstitial on home page load: $3,000Interstitial on individual stories: $2,500

Website Super Leaderboard: $2,300 (970x90 pixels)ROS Leaderboard: $1,500 (728x90 pixels)ROS Medium Rectangle: $2,000 (300x250 pixels)Landing Page Skyscraper: $2,000 (160x600 pixels)

Rich media available on Interstitials, Medium Rectangle and Leaderboard• In-Banner Video (add $1,000)• Rich Media Expandables (add $500)

Private Company Director E-News(Semi-monthly)

$5,000 exclusive sponsor, each edition “Brought to you by (sponsor)” with 300x250 box ad

Top leaderboard: $2,500Interstitial on clicked stories: $2,500Leaderboard: $1,500Website top banner: $2,100 (468x60 pixels or 728x90 pixels)ROS Banner, home page: $1,200 (468x60 pixels)ROS Square: $1,800 (300x200 pixels)

Special Digital OpportunitiesOther digital advertising opportunities include:• In-Banner Video• Rich Media Expandables

Native (Sponsored) ContentCreation and distribution, e-Newsletter and website. One e-Newsletter issue, plus 30 days on the website: $3,500. Max 1000 words.


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Your Directors & Boards/Private Company Director Team

Scott ChaseNational Account [email protected]

Mike BachmanNational Account [email protected]

David ShawPublishing [email protected]

Peter BegallaConference and Education [email protected]

Barbara WengerProduction, Circulation and Reprints [email protected]

Jerri Smith Reprints, List Rentals and Accounting215 [email protected]

The Directors & Boards and Private Company Director team is at your service. We’re committed to maximizing the value of your advertising and sponsorship investment. Call us today to talk about how we can craft a unique solution for you.


Delivering marketing outcomes…not just impressions

Thought leadership marketing programs • Enhanced lead generation • Effective digital delivery • Top level corporate brandingCustomized, integrated marketing designed to accomplish your marketing goals:


MediaKit2015 Intro.indd 1 10/21/14 12:12 PM

Family Business Owners and Shareholders

Private Company Owners and

Board Members

Public Company Board Members and

C - suite Executives

THREE POWERFUL, ENGAGED AND LINKED AUDIENCES


• The governance of publicly-owned, closely-held and family-owned businesses • Leadership and ownership transitions• Personal and family wealth creation, management and growth

THREE POWERFUL AREAS OF THOUGHT LEADERSHIPGovernance, Succession, Wealth Management



Our fast-growing audience includes leading multi-generational family businesses in the US, Canada and Mexico, North American public and private company owners/shareholders, board members and C-suite executives, all members of YPO’s Family Business Network (domestic and international), with extended digital reach to non-North American audiences.

Print: 92,815

Digital: 201,431

2016 Readership/Viewership295,831 (up 31% from 2015)

Family Business MagazineCirculation: 7,499Total audience: 19,498 (1.6 copies per issue pass along rate)

Private Company DirectorCirculation: 20,000 Total audience: 56,000 (1.8 copies per issue pass along rate)

Directors & Boards MagazineCirculation: 7,150Total Audience: 17,317 (1.45 copies per issue pass along rate)

E-newsletters, per issueFamily Business Magazine: 20,000Private Company Director: 15,195Directors & Boards: 13,215

Annual Unique Website VisitsFamily Business Magazine: 94,766Private Company Director: 22,115Directors & Boards: 36,140

Conference Attendees: 835

Webinar Attendees: 750


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Mechanical Specifications• Publication trim size .................................. 8 ½" x 10 7/8"• Recommended ad page size ..................................7" x 10"• Binding ................................................................ Perfect

Bleed• There is no extra charge for full bleed ads• Full-page size to be furnished 8 ¾" x 11 1/8" • Keep reading and live matter a minimum of ½ inch from

edges on all bleed pages.

SizesFull page (full bleed) ............................... 8.75"w x 11.125"h

(includes .125" bleed on all sides)

Full page (no bleed)....................................7.25"w x 9.75"h2/3 page ................................................... 4.78"w x 9.75"h

½ page horizontal ........................................ 7.25"w x 4.5"h

½ page island ................................................4.78"w x 7"h1/3 page vertical .......................................... 2.3"w x 9.75"h1/3 page square ......................................... 4.78"w x 4.75"h

¼ page .................................................... 3.54"w x 4.75"h

Family Business Marketplace:¼ page .................................................... 3.54"w x 4.75"h1/8 page ........................................................3.54"w x 2"h

Specifications and TermsAdvertising Material Requirements• We accept high–resolution (300 dpi) composite (CYMK)

PDF files, with all fonts and graphics embedded. For the acceptability of other formats, please check with your advertising representative.

Mailing/Delivery InstructionsMaterials should be mailed to:

Barbara WengerFamily Business 1845 Walnut Street, Ste 900Philadelphia, PA 19103(215) 405-6072Fax: (215) [email protected]

Electronic files should be emailed to [email protected].

FTP information is available on request.

General Regulations • Terms are net cash payable in U.S. dollars only. • Advertisers will be credited if, within a 12-month period

from the date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.

Additional Information Directors & Boards is published by MLR Holdings LLC 1845 Walnut Street, Suite 900Philadelphia, PA 19103

Subscription Price U.S.: $325 for five issues annuallyOutside the U.S.: $350 (payable in U.S. dollars)


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MLR Holdings, LLC (“Publisher”) may hold the Advertiser and its designated advertising Agency, jointly and severally, liable for paying for all duly authorized advertisements (“ad” or “ads”) inserted in or attached to Directors & Boards magazine and all other sums due and payable under this agreement. Publisher will not be bound by, and will disregard, terms and conditions appearing on insertion orders or copy instructions which conflict with provisions of this rate card.

No advertisement shall be published unless a signed insertion order is received at the offices of the Publisher no later than the closing deadline specified by the Publisher.

New advertising materials, orders, cancellations or corrections shall not be considered authorized by the Advertiser and/or Agency unless confirmation of such change, in writing, is received at the offices of the Publisher by the closing deadline. In the event copy changes are not confirmed in writing, Advertiser and/or Agency’s most recent advertisement shall be inserted.

Advertiser and/or Agency are responsible for checking ad copy for corrections and providing prompt written notice of errors or changes within Publisher’s deadlines. Publisher is not responsible to correct an error in an ad unless Advertiser and/or Agency have notified Publisher in writing that an error has been made prior to the closing deadline. In the event all necessary advertising materials are not received at the offices of the Publisher by the closing deadline, Publisher cannot guarantee insertion of such advertisement(s) or copy changes.

If Advertiser and/or Agency fails to provide the advertisement to Publisher in time to meet the deadline of an issue in which it ordered space, Publisher will charge Advertiser and/or Agency at the regular rate for the space it has reserved, and the bill is due and payable when rendered. Cancellation of space by Advertiser and/or Agency will not be accepted by Publisher unless received prior to the closing deadline. No advertisement may be canceled after the closing deadline. Insertion orders for covers (front, back, inside front and inside back) are non-cancelable and may not be canceled by Advertiser and/or Agency.

Conversion of film or correcting digital files is not included in Publisher’s advertising price and shall be billed separately to Advertiser and/or Agency at prevailing rates.

All positioning of ads is at the sole discretion of Publisher. In no event will adjustments, reruns or refunds be made because of the position of an ad unless specifically indicated in the insertion order and agreed upon by the Publisher in advance. Advertisers who do not fulfill their contract will receive a short rate.

Ad CopyPublisher shall not be responsible for claims made in advertisements, and Advertiser and Agency, jointly and severally, shall indemnify and hold Publisher harmless from any loss, damage, claim or expense, including reasonable attorney’s fees and all other associated costs of litigation or settlement, arising out of publication of the Advertiser and/or Agency’s advertisement or any element thereof including, without limitation, those based on claims for libel, slander, invasion of privacy, unfair trade practices, copyright infringement or trademark infringement.

All advertisements are subject to approval by Publisher, which may refuse any advertising submitted and cancel any order for an ad. Such approval shall be granted or withheld solely at Publisher’s absolute discretion.

In order to ensure distribution of all advertising copy to a worldwide readership, Publisher reserves the right to make copy changes as necessary to comply with all customs and postal regulations. While every effort will be made to discuss the required changes with Advertiser and/or Agency, in some cases, especially when copy arrives after the closing deadline, this may be impossible.

All advertising materials will be destroyed one year after last publication by Publisher unless return instructions are received by Publisher in writing within that period.

Publisher will not be responsible for errors, omissions, losses or damages (including, without limitation, consequential damages) of any kind sustained from errors or omissions in ads except for failure to correct errors clearly and unambiguously marked by the Advertiser and/or Agency and received by Publisher before the closing deadline. Publisher’s liability shall not exceed the rate for that portion of the ad in error as published. Liability of Publisher for the omission of any portion of any ad from any publication shall be limited to a partial reduction in the amount charged by Publisher for such ad based on the

Publisher’s rate card.Frequency Discounts/Special UnitsFrequency discounts apply if used within any 12-month period; otherwise the best charged rate actual earned frequency discount shall apply. Charges will be adjusted accordingly at the end of the contract period. A 1/4 page is the minimum size required to maintain frequency discount. Special units such as gatefolds are available. Pricing information is available upon request. Inserts/outserts do not count toward or earn frequency discounts.

Payment TermsPayment by Advertiser and/or Agency is due in full within 30 days from the invoice date. Publisher offers a cash discount: 1.5% on net only if paid within 10 days of the invoice date.

Advertiser and Agency, jointly and severally, agree to pay a late charge equal to the greater of $5.00 per month or 1.5% per month on the outstanding invoice balance not paid when due, or if such rate will exceed the maximum rate allowed by applicable law, then a late charge calculated at such maximum rate. Failure to pay as agreed may result in the placement of Advertiser and/or Agency’s account in collection with a collection agency or attorney. If so, to the extent permitted by law, Publisher may charge and collect from Advertiser and Agency, jointly and severally, any collection costs and expenses incurred, including court costs and reasonable attorney’s fees, in addition to the invoice amounts, late charges and interest.

Any invoice submitted to Advertiser and/or Agency shall be deemed conclusive as to its correctness unless the Advertiser and/or Agency provide a written, detailed objection to Publisher within 30 days of the invoice date. In the event of a dispute, Advertiser and/or Agency must promptly pay all amounts not subject to dispute. If any invoice remains unpaid 60 days after invoice, Publisher has the right to not accept future insertions from Advertiser and/or Agency until the past due balances have been paid. A 20% re-make charge shall apply for cancellations submitted after publication closes.

Advertising ProductionAdvertiser and/or Agency will pay Publisher an amount not less than to 15% of earned gross rate for ad materials produced by Publisher for Advertiser and/or Agency.

General Conditions

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