11

Jeff CollinsChief Revenue OfficerSeptember 20, 2016

22

Kate was exposed to

Brand ad

Kate sees aperformance ad

on her tablet

At home, she is served an ad with 20% off coupon

Consumers’ Path to Purchase

33

Panel-Based Cookies DeviceID

DeviceID

Different Devices. Different Metrics. Different Worlds.

44

No Holisitic View of the Consumer’s Journey

55

No Holisitic View of the Consumer’s Journey

66

TV(Nielsen)

PRINT(MRI)

DIGITAL(Cookies)

REACHING YOUR CONSUMER

77

ANONYMOUS25-54

Likely Female

DMA

Unknown

Unknown

In-Market AutoIn-Market TravelIn-Market RetailAdvertiser Site

Age:

Gender:

Geography:

Email:

Devices:

Online Behavior:

Kate Anderson32 years old

Female

Chicago, IL 60614

kaxxx@email.com

iPhone 5iPad MiniMacBook Pro

In-Market AutoIn-Market TravelIn-Market Retail

Age:

Gender:

Geography:

Email:

Devices:

Online Behavior:

Shifting from Proxies to People

88

Kate AndersonFemale32 years oldMarried2 ChildrenChicago, IL, 60614

iPhone 6SSamsung TabletLenovo LaptopPanasonic 55’ TV

PeopleHealth

Game of ThronesHGTV

Whole FoodsMacy’s

Tropicana OJAdvil

Honda Pilot

Demographics:

Devices:

What She Reads:

What She Watches:

Where She Shops:

What She Buys:

What She Drives:

Meet Kate Anderson

99

Kate was exposed to

Brand ad

Kate sees aperformance ad

on her tablet

At home, she is served an ad with 20%

off XXX

Linking Purchase Information Back to Consumers

1010

+ +

-CONFIDENTIAL-

National CPG Retailer Case Study

Offline PurchaseData Provider

1111

National CPG Retailer Case Study

-CONFIDENTIAL-

+

+

+

=

=

=

4xthe rates ofdisplay-only

ads

5xthe rates ofdisplay-only

ads

8xthe rates of

mobile-only ads

1212-CONFIDENTIAL-

2xmore than display

7xROAS

10xhigher CPM

TV and Digital

1313

TV Only

-CONFIDENTIAL-

BRANDING CONVERSION

1414