The most unexpected gift.

Greeting customers with the

international women's day

Challenge:

Originally congratulate the female client with the International Women's Day.

Problem:In 2012 a group of companies in the TDI Group established digital-development. However, the company's customers were not informed of this fact.So we had to invent and implement not just a greeting, and digital-gift, which would have learned how to more customers.

Solution:

What do women expect as a present due to the 8 of March?

Flowers Chocolates Champagne

Solution:

What do women-customers expect as a present due to the 8 of March from our company?

Creative Flowers Creative Chocolates Creative Champagne

Solution:

We decided to do something from us that no one even expects!

Top management + Striptease + Digital

=Unique Greetings!

Solution:

We have created a universal online strip  “greeting card”,with which we were able not only to congratulate the women originally from the 8 of March, but also to give men the opportunity to create a unique gift, which is often not enough.

At the entrance to the site asked users to select the type of action, “get a gift" or "congratulate“.

Implementation:

By choosing the action "to get a gift," the user hit the menu, which he could choose ”the man of her dreams” among the staff of top management  from TDI Group.

Get a gift:

Once selected, the user enters a dark room in which he proposed to find the man of her dreams. It was necessary to click on different parts of the screen.

Get a gift:

Getting on certain parts of the screen the user activates a variety of fun chips: battered fish aquarium with speakers, radio with "favorite" by a Belarusian, disgruntled neighbors knocking on batteries and so on.

Get a gift:

When you finally found the man turned on drive track, and the room was transformed into a stage for a striptease. A man dreams of offering his slap on the ass, and then he began to entertain by his incendiary dance.

Get a gift:

All ended with congratulatory inscription: "From the 8th of March," which occurred on the most interesting place. If desired, the user can start over and see the dance of other TDI Group employees .

Get a gift:

If the user selects the action of "congratulate", he offered an original congratulate the ladies on the holiday and create a sexy-dance, inserting the card in an online face. The user had to upload your photo or make a photo on the webcam.

Congratulate:

Special mechanism allows you to process photos and bring it into the best kind. The user immediately receives an individual link of sexy-dance. Member, passed on this link got into a dark room, as described earlier and saw the dance of the total congratulator.

Congratulate:

The culmination of the March 8 digital-congratulation has appeared on Youtube video in which the TDI Group male half (including the top management) is dancing strip under the windows of one of the city offices.http://www.youtube.com/watch?v=2uE3IA23CyM

It's not all!

Results:

More than 3,500 users have received congratulations.

More than 800 built congratulations.

More than 200 posts on social networks.

More than 700 video views on Youtube.

Why our work requires attention:We have reached a viral effect among our clients (including potential).

We were able to emphasize the fact that digital-opening direction, as interested in this project, the majority of our clients. Over the past month we have already received several large orders for digital-direction.

We have created a versatile online tool that will allow us not only to congratulate the original female clients with international women's day, but also to give men the opportunity to create a unique gift, which is often not enough.

Thanks for your attention!