the most popular type of calling we do is buyer lead calling. we call warm leads for initial...
TRANSCRIPT
BUYER LEAD CALLINGThe most popular type of calling we do is buyer lead calling.
We call warm leads for initial contact, and we follow them until they are ready to purchase. We gather all information necessary to qualify these leads, and we escalate them to the client when they are within three months of purchase.
We call from an array of different systems, and we have training webinars for a majority of them.
Seller Lead Calling
We provide warm seller lead calling for our clients with the goal of setting a listing appointment. We gather information about the property, time frame for sale, motivation level of the lead and any other information needed prior to the listing appointment. We generally set the appointment at the leads convenience, and we escalate the appointment to the client via a hot lead phone call and email. We also touch base with the client after the appointment to find out the outcome.
CLIENT/SOI CALLINGA majority of our client’s business should be coming from past clients. Many of our clients do not have time to keep in touch with their past clients, so we provide this service for our clients. We focus on
touching base with their B and C rated clients while encouraging them to focus on calling their A clients. The focus of our call is unique to each client, and we
work with our client to design an approach that works best for them. Some approaches are updating their
database and asking for testimonials or referrals. We also do RSVP calling for events that our clients have.
SELLER/SHOWING FEEDBACK CALLING
Once our client lists a house, we can reach out to their current listings and provide them with updates on showings and touch base with a
customer service call. We also touch base with realtors that have shown their homes to get
feedback from the people that previewed the home. This info is shared with the listing client
and our client so that they can make adjustments to sell the home faster. This calling generally requires a budget of one to two hours
a week. These calls are very warm and are customer service oriented.
EXPIRED CALLINGWe have a special team of callers that are well versed at cold calling and will contact expired listings, which are homes that
did not sell under their prior listing. Our goal is to set an appointment for our client to come in and assist the
homeowner with the sale of their home. These leads are not aware that they are going to be contacted, and generally,
these leads are receiving many phone calls, so they are not warm. Callers that excel in this calling have a tougher skin, and they are great with handling objections. We train callers that have prior cold calling experience in this area. As with other appointment setting type of calls, callers will receive a higher compensation because of our Golden Egg Bonuses.
FSBO CALLINGMany times, home owners try to sell their homes on their own vs using an agent in the hopes of saving money. We contact people with their
homes listed as FSBO in our client’s area to try to secure a listing appointment. These leads are cold, but they are warmer than FSBO
leads. The ideal FSBO caller will have cold calling experience, and will need to handle objections to secure an appointment. Quite often, a
lead will want to try to sell on their own for a few weeks first, and they will ask the caller to follow up at a later time. Our callers vigilantly
follow up with these leads and ask about progress, and they try to set an appointment for a market evaluation so that our client can preview the home and discuss what marketing strategies they will use to sell
their home. These callers generally receive a higher compensation rate through our Golden Egg Program.
What Type of Calling is Best for You
BUYER/SELLER/CLIENT EXPIRED/FSBO
You enjoy talking with people You have a upbeat, friendly
voice and persona You are detailed oriented and
mindful of maintaining follow up dates
You are comfortable talking with your client weekly
You enjoy helping people You can hold our clients
accountable for following up with hot leads
You have great time management skills
You have experience with colder calling
You are able to use objection handling techniques while on a call
You are organized and can follow up with leads as needed and keep our clients foot in the door to secure a listing appointment
You are thicker skinned and not easily offended by those they are aggravated by the phone call
You have a pleasant demeanor and a friendly voice, but you can take charge during the call with the overall goal of setting an appointment
You can hold our clients accountable and follow up on all scheduled appointments to determine outcome.