the multi channel experience
DESCRIPTION
Break down the data silos in your organization.TRANSCRIPT
The multi-channel experienceJeff Danko, PwC
Agenda•It’s about impact•The multi-channel dashboard•The framework of the story•Identifying the audience•Hybrid metrics•The ‘sum of parts’ to a ‘synthesised
narrative’• Best practices• Questions?
Science
Art
It’s about impact
•What the PwC brand conveys
•Measuring the impact of brand
The multi channel dashboard•The project
•Breaking down silos• Online Marketing, Public Relations, Brand, US Thought
Leadership
•Uncovering the reports resonate with leadership
•Common links across channels
•Determining the metrics that matter most
Creating the framework•Sample objectives of the organisation
• Enhance to value of business relationships• Pursue growth and revenue opportunities aggressively• Measure the effectiveness of brand• Be the leader of your competitive landscape
•Which metrics tell the most compelling story
•Benchmarking
Identifying the audience•What will the conversation sound like
•Identifying areas where change creates opportunity
•How will the findings better inform decision making
Hybrid metrics•Who are our most engaged clients
•Where are our ‘preferred’ clients coming from
•Which content are preferred clients most engaged in
•Are we part of the media conversation
The synthesised narrative•The straightforward overview that tells the
story
•Driving towards positive change
Best practices•Don’t get attached to the dashboard
prototype•The more analysts the merrier•A perfect dashboard doesn’t exist•Arm your leadership with knowledge•Slow down and don’t be intimidated •Have a voice
Questions?Thank you!