the multigenerational principle - a content marketing philosophy
TRANSCRIPT
![Page 1: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/1.jpg)
The Multigenerational
PrincipleA Content Marketing Philosophy
![Page 2: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/2.jpg)
![Page 3: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/3.jpg)
![Page 4: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/4.jpg)
![Page 5: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/5.jpg)
Marketing Theorist – A marketer who creates theories about the future of consumer behavior, technology, and how to reach the future consumer.
![Page 6: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/6.jpg)
![Page 7: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/7.jpg)
![Page 8: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/8.jpg)
![Page 9: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/9.jpg)
Multigenerational Principle?
![Page 10: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/10.jpg)
![Page 11: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/11.jpg)
![Page 12: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/12.jpg)
What Does Multigenerational Mean?
Before we get to that a little bit of philosophy is necessary to set the
stage
![Page 13: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/13.jpg)
![Page 14: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/14.jpg)
Philosophy
![Page 15: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/15.jpg)
![Page 16: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/16.jpg)
THE MEANING OF LIFE
• Meaning of all Life – the Physics theory based on entropy and thermal dynamics.• Meaning of biological Life – To create more offspring in
each generation than the last, to spread the species, TO SURVIVE.• Meaning of Intelligent Life – My theory: To make the next
generation better, able to do more with the same energy input, and produce offspring.• Meaning of Business Life – the Going Concern Assumption
“To exist into the foreseeable future”
![Page 17: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/17.jpg)
![Page 18: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/18.jpg)
Watch The Previous Talk
• Watch it on YouTube: https://youtu.be/UBqsgL0shDg
• Watch it on Facebook: http://bit.ly/search-in-the-age-of-automation
![Page 19: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/19.jpg)
Meaning of Content Life
A piece of content exists to make it easier to create the next new form of content and to make that next form of content more appealing to consumers.
![Page 20: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/20.jpg)
The Lineage Law As Moore’s Law continues, Godin’s Law remains true, and new technologies are created; new formats of content will emerge and be preferred by users - and old forms of content will be recycled, updated, or improved.
![Page 21: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/21.jpg)
2001 2003 2005 2007 2009 2011 2013 2015 20170
0.5
1
1.5
2
2.5
3
3.5
Major Social Media Networks Launched since 2002Number of Social Media Networks Launched Linear (Number of Social Media Networks Launched)
![Page 22: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/22.jpg)
The State of Content
![Page 23: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/23.jpg)
![Page 24: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/24.jpg)
![Page 25: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/25.jpg)
![Page 26: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/26.jpg)
![Page 27: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/27.jpg)
![Page 28: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/28.jpg)
Content Repurposing
![Page 29: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/29.jpg)
![Page 30: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/30.jpg)
![Page 31: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/31.jpg)
Videos = GIFS = Flipbooks
Flipbooks?
![Page 32: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/32.jpg)
Videos = GIFS = Flipbooks
![Page 33: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/33.jpg)
Videos = GIFS = Flipbooks
Yes. Flipbooks.
![Page 34: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/34.jpg)
Videos = GIFS = Flipbooks
![Page 35: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/35.jpg)
Videos = GIFS = Flipbooks
![Page 36: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/36.jpg)
GIFs = Videos = GIFs = Ads
Use GIFs.
Make Ads.
![Page 37: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/37.jpg)
Videos = GIFS = New Videos = Ads
![Page 38: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/38.jpg)
Videos = GIFS = New Videos = Ads
![Page 39: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/39.jpg)
Intellectual Content as Other Content• Intellectual content = Blog post, Guest post, Infographic,
Dataviz, Video, Slide Deck + page• Example: Conference presentation = 360 degree video
for Facebook, Page on your website, List for another website, possibly a Dataviz. • This works for radio interviews, tv appearances, blog
posts, webinars, etc…
![Page 40: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/40.jpg)
![Page 41: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/41.jpg)
![Page 42: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/42.jpg)
![Page 43: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/43.jpg)
Written Content to Verbal Content• Use a voice over actor to read your content and record
the audio. • Can also find actors to make a hilarious video reading
your content fairly cheap.• Upload the Audio content to SoundCloud• Include it as part of a Podcast• Use it as part of an Online Teaching tool• Use the audio and have a video animated along with it
![Page 44: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/44.jpg)
Content as Twitter Conversations
• FAQ’s• Long Form Content• Q and A’s from other websites• How To’s• Etc…
![Page 45: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/45.jpg)
Content as Twitter Conversations
![Page 46: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/46.jpg)
![Page 47: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/47.jpg)
Quotes from Blog Posts
• Ask your staff, clients, or friends to help you find quotes from your blog posts and other content to make quote graphics.
![Page 48: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/48.jpg)
![Page 49: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/49.jpg)
![Page 50: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/50.jpg)
360 Videos
• It is possible to add 2D content to 360 degree or VR productions to enhance the user experience using SkyBox Studio V2 plugin for Adobe After Effects.• 360 degree photos are great on Facebook and can be
posted to Instagram and work ok, but look bad on Twitter and nearly every other platform.
![Page 51: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/51.jpg)
360 Videos
![Page 52: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/52.jpg)
![Page 53: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/53.jpg)
Infographics, Data, and Data Viz• Make an infographic• Take the top statistic and make a solo chart / graph• Use the data in plain text (and marked up if possible) on
your money page or pages.
![Page 54: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/54.jpg)
Infographics, Data, and Data Viz
![Page 55: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/55.jpg)
Infographics, Data, and Data Viz
![Page 56: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/56.jpg)
Content Collections• Collection Pages on your site• Collection guest blog posts• Collection Upvote lists on Upli.st• Top lists• Video Playlists• Audio Playlists• Carousel Posts / Ads on Facebook• Galleries on Imgur• Collection posts on Reddit• Collection Pinboards on Pinterest
![Page 57: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/57.jpg)
Content Collections
![Page 58: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/58.jpg)
Content Collections
![Page 59: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/59.jpg)
Content Collections
![Page 60: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/60.jpg)
360 Videos
![Page 61: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/61.jpg)
Content Promotion
![Page 62: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/62.jpg)
![Page 63: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/63.jpg)
![Page 64: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/64.jpg)
![Page 65: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/65.jpg)
![Page 66: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/66.jpg)
Tools
![Page 67: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/67.jpg)
![Page 68: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/68.jpg)
• eDocr• Quozio.com – Quote generator• CoPromote.com – Promote each others content • Viddyoze.com – Customized video overlays, intros, and
outros• FavorPhoto.com – Image generator• EZGif.com• Skybox Studio V2 for After Effects
![Page 69: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/69.jpg)
![Page 70: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/70.jpg)
Gif to Flipbook Tools
• GitHub: https://github.com/stupotmcdoodlepip/Print-A-Gif• GifPrint.com (might be offline)• Gif to Flipbook using Mac & EzGIf.com
![Page 71: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/71.jpg)
![Page 72: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/72.jpg)
![Page 73: The Multigenerational Principle - A Content Marketing Philosophy](https://reader031.vdocument.in/reader031/viewer/2022030222/58b87aa01a28ab44078b499f/html5/thumbnails/73.jpg)