The Music Biz Marketing Meatloaf

Type of Documentary

Fully Narrated - an off screen voiceover, makes sense of the footage, tells the audience the meaning of the images.

Mixed - uses a combination of features advancing the argument (the narrator can usually be seen)

Themes• Meatloaf• Music• Performing• Shows• Money• Marketing• Advertisement• Business

Narrative StructureVoice of god: the narrator is never seen – directly addressing the audience

Camera Work• Low angle shots looking up at buildings• Pan shot of press conferences about his music• Slow motion of Meatloaf performing• Voxpops – from the concert – street interviews• Camera panning – extreme close up of his name• Multiple cutaways – camera pans on CD covers• Cuts to archive material• During interviews, cuts to footage of recording• During board meetings, pans around to show the audience everyone

whose involved• Archive footage – pan of music magazines• Cutaways from interviews to images of magazines • Cutaways become chromakey backgrounds• Interviews filmed in rule of thirds eyeline

Mise-en-scene• Camera/music video set• Stage of top of the pops• Offices – people around tables,

files piled high, CD’s• Studios – microphones, recording

booths, speakers, recording equipment

• Backdrops during interviews• Chromakey during interviews –

Meatloaf’s music videos

Sound• Diegetic sound – screaming fans, captive

audience, heart beats building up tension• Non-diegetic sound – narrator, Meatloafs music

in the background during the video shoot• Voice of god (male, middle-aged, relevant to

the topic of the documentary)• Footage of Meatloaf performing• Dialogue – music/business jargon

Editing

• Super imposition – going from interview to shot of magazine

• Contrasting intercuts • Slow motion of fans reaction to the

award winnings• Chromakey – video clips of Meatloaf

shown behind the interviewee• Transitions – interviews appear

using a variety of slide transitions

Archive Material• Cutaway with a pile of magazines with Meatloaf's face on

– zoom in• Meatloaf talking to fans going crazy• Brit/Grammy awards – including Elton John hosting the

awards• Press conferences – people around tables – microphones• Meatloaf’s concert• Footage of the making of his music videos• ‘Anything for love’ music video• Interview using chromakey• Being presented a gold album • Showing CD cover/posters – filming Meatloaf’s name• Close-up of newspaper articles• Cutaways become chromakey backgrounds• Top 40 singles• Spinning clock – merchindise • Virgin Records in London

Graphics• Graphics are clearly spaced out over 2 lines• Showing the name of the interviewee and

their job title• In a clear white font – making it easy to read