The National Hockey League Lockout«Pass the puck» to Astral TVPlus!

With 11 French-language specialty networks, Astral TVPlus is a major part of the Quebec TV landscape. We’re also the home of 3 English-language youth channels – including the #1 teen and tween network in the country!

Astral TVPlus’ Media Creativity team offers you turnkey and effective solutions by bringing together one or more complimentary platforms (television, digital, mobile and in-field). Our Marketing Research team also brings to the table expert advice in order to help you better understand the Quebec market and its consumers.

Combined, our networks and their websites offer a vast array of exciting and relevant environments for advertisers looking to target large numbers of faithful and engaged viewers.

2004-2005 NHL Lockout

Impact of the Last NHL Lockout on the Performance of RDS & Astral TVPlus

Impact of the Last NHL Lockout on the Performance of RDS & Astral TVPlus

2003-2004 Season 2004-2005 Season (lockout)

2005-2006 Season

5.2

2.5

5.6

RDS & Astral TVPlus market share evolution (%)Adults 25-54 years old

Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, 2003-2004 season (Sept. 1, 2003 to June 13, 2004); 2004-2005 season (Aug. 30, 2004 to June 12, 2005); 2005-2006 season (Aug. 29, 2005 to June 11, 2006), buyable market shares.

During the last lockout, RDS’s market share

decreased by more than half among

A25-54.

2003-2004 Season 2004-2005 Season (lockout)

17.5

19.1During the same period, Astral

TVPlus increased its share by 1.6 points among adults 25 to 54 years old, while RDS lost 2.7 pts.

A lockout would lead to an increase in viewership share of Astral TVPlus networks

Last Lockout Impact on MenLast Lockout Impact on Men

2003-2004 Season 2004-2005 Season (lockout)

2005-2006 Season

8.0

3.4

7.6

2003-2004 Season 2004-2005 Season (lockout)

17.1

19.1

A lockout would also lead to an increase in viewership share of Astral TVPlus networks among Men 25-54

RDS & Astral TVPlus market share evolution (%)Men 25-54 years old

During the last lockout, RDS’s market share

decreased by my more than half among M25-54.

During the same period, Astral

TVPlus increased its share by 2.0

points among men 25 to 54 years old, while RDS lost 4.6

pts.

Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, 2003-2004 season (Sept. 1, 2003 to June 13, 2004); 2004-2005 season (Aug. 30, 2004 to June 12, 2005); 2005-2006 season (Aug. 29, 2005 to June 11, 2006), buyable market shares.

With or without a lockout, Astral

TVPlus will always be a

«must» for your campaign

TVA V SRC RDS LCN T-Qc RDI Other

25.524.3

11.1 10.3

8.0

4.0 3.6 3.0

10.2

10 Networks for a Stronger Bang!

TVA SRC V RDS T-Qc LCN RDI Other

25.7 26.3

10.7 10.7

6.1

3.8 3.5 2.7

10.5

Market Shares (%) Adults 25-54 years old

Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyable market shares, from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, 2011.

Market Shares (%) Men 25-54 years old

+13% VS the same period

last year

+11% VS the same period

last year

TVA V SRC RDS LCN T-Qc RDI Other

28.2

21.4

10.69.6

8.7

4.1 3.4 3.4

10.6

An Even Stronger Bang among A18-49…

TVA V SRC RDS T-Qc LCN RDI Other

27.9

23.9

10.7 10.0

6.6

3.8 3.6 3.2

10.3

Market Shares (%) Adults 18-49 years old

Market Shares (%) Men 18-49 years old

+10% VS the same period

last year

+10% VS the same period

last year

Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyable market shares, from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, 2011.

TVA RDS V SRC LCN RDS T-Qc Other

31.5

19.1

10.2 10.1

7.5

4.2 3.4 2.7

11.3

… and Among A18-34!

TVA V SRC RDS T-Qc LCN RDI Other

29.9

22.6

10.98.8

7.2

3.9 3.3 3.1

10.3

Market Shares (%) Adults 18-34 years old

Market Shares (%) Men 18-34 years old

+4% VS the same period

last year+6%

VS the same period last year

Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, French buyable market shares, from Jan. 2 to Sept. 9, 2012 vs. Jan. 3 to Sept. 11, 2011.

6 of Astral TVPlus’ Networks

are More Masculine

Series1 134

119

115

110

104

100

6 Networks that Reach Men!

Viewers’ ProfileIndex (total TV = 100) calculated on the male proportion of Men 18+

Source : BBM Infosys+, Fr. QC, Mo-Su 2a-2a, Index (Total TV=100) based on audience composition (base 18+), from Jan. 2 to Sept. 9, 2012.

6 Networks for a Maximum Impact…

Average weekly reach (%)

Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, from Jan. 2 to Sept. 9, 2012.

75%

Adults 25-54

75%

Adults 18-49

76%

Adults 18-34

76%

Men 18-34

75%

Men 18-49

75%

Men 25-54

RDS

Astral (6)

41.2

50.5

… and Maximum Efficiency

Audience Composition (%)

Adults 25-54

Source : BBM Infosys, Fr. QC, Mo-Su 2a-2a, audience composition (base 12+) and Index (Total TV = 100,) from Jan. 2 to Sept. 9, 2012.

Adults 18-49

Men 25-54 Men 18-49

Adults 18-34

RDS

Astral (6)

26.4

27.3

Men 18-34

Index 150

Index 145 RDS

Astral (6)

15.4

16.1Index 179

Index 171RDS

Astral (6)

25.3

25.5Index 134

Index 132

Index 136

Index 111 RDS

Astral (6)

22.3

29.4Index 157

Index 119RDS

Astral (6)

40.8

47.6Index 121

Index 103

Key Choices for a Winning Campaign

NCISBoardwalk Empire

Pawnstars : Prêteurs sur gages

L’atelier de restauration

Équipé pour rouler

Ax Men : Danger en forêt

Grimm La guerre des enchères

Index 153 Index 109 Index 159 Index 184

Index 210 Index 137 Index 149 Index 169

Jobs de bras

Index 176

M. Net Family Guy

Les Simpson

Index 175 Index 118 Index 125

Rajotte

Index 161

Source : BBM Infosys+, Fr. QC, Mo-Su 2a-2a, Men 25-54 years old, base 2+, Index (Total TV=100), from Jan. 2 to Sept. 9, 2012.

Terre population : zéro

Index 148

Roc Stars : Les mineurs du

Québec

Index 192