the nature and scope of personal selling overview · the nature and scope of personal selling...

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Course Overview

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2 Course Overview | The Nature and Scope of Personal Selling | onlineacademy.co.za

CERTIFICATE IN

THE NATURE AND SCOPE OF PERSONAL SELLING

Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. The process of selling can only take place if the buyer has a problem or need that the salesperson can solve or satisfy. Selling, if done properly, is an art to be mastered through knowledge and skills.

WHAT YOU WILL LEARN:

0102

Introduction to Personal Selling

Marketing and Personal Selling

03 Know How to Sell

COURSE DURATION

HOUR MODULES

MODULES

HOURS

133

The phrase ‘soft skills’ is often used to describe the skills which characterise relationships and other people, or how you approach interactions.

For many people, the so-called soft skills are often some of the most diffi cult skills to develop. Job-re-lated expertise (hard skills) are essential in any profession. However, over the last 10 years, under-standing has grown that perhaps soft skills may ul-timately be more important in determining levels of success.

Hard skills are a basic minimum necessity in order to operate in a particular workplace. Whether or not you are successful in your career may depend on how developed your soft skills are.

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Please take note that these hours are only estimated times.

Our online courses and workshop training for continuing professional development, written by professionals for professionals and involving thoughtful online interaction with your peers, go a long way towards resolving issues.

The most significant advantage of self-study is the independence it offers. Studying alone allows delegates to concentrate and focus on their studies at their highest level.

Course Overview | The Nature and Scope of Personal Selling | onlineacademy.co.za3 3


T H E N A T U R E A N D S C O P E O F P E R S O N A L S E L L I N G

WHAT YOU WILL LEARN• Understand the term personal selling.

• Distinguish between different types of salespeople.

• Explain the importance of personal selling.

• Explain how personal selling fits in with marketing.

• Identify the four P’s of marketing.

• Explain the difference between advertising and promotions.

• Discuss the concept of direct selling.

• Identify the advantages of personal selling.

• Identify the disadvantages of personal selling.

• Discuss the characteristics of a successful salesperson.


WHO SHOULD DO THISCOURSE?

• People working in personal sales.

• Salespersons who want to advance in their career.

• Persons who want to learn about the different types of salespersons.

• Salespersons who want to learn about the different methods of personal selling.

This short course is designed for the following audience:

For this short course, it is advisable that you have the following experience/knowledge:

• Learners with fundamental knowledge on the subject

• Learners with 2-5 years’ workplace experience.

• Learners with practical experience on the subject.


WHAT YOU WILL LEARNT H E N A T U R E A N D S C O P E O F P E R S O N A L S E L L I N G

01INTRODUCTION TO PERSONAL SELLING

Personal selling is the process of assisting and/or persuading a prospective customer to buy a product or service or to act favourably on an idea that has commercial signifi cance to the seller. Salespeople try to identify their prospects’ values and then develop a personalised selling strategy.

03KNOW HOW TO SELL

The salesperson is the primary differentiator in purchases today. As products and services become increasingly commoditised, buyers know they can get a similar offering from another company. But what they can’t get from any vendor is the same sales experience, which is created by the salesperson.

02MARKETING AND PERSONAL SELLING

The concept “marketing” is sometimes used interchangeably with “sales.” But actually, these two concepts are not the same. Marketing means to create a demand in the customer’s mind so that they will seek you out, while sales refer to basically chasing the customers and asking for the order.


THE BENEFITS OF

ONLINE SKILLS DEVELOPMENT

Forget about attending classes for hours, sitting in an uncomfortable chair, and suffering from back pain by the end of the day. You will not be bound to physical class sessions when you opt for online education. All learning materials are provided online, so you’ll easily access them from the comfort of your office or home.

COMFORT

A self-paced system enables learners to make progress with a rhythm that suits them. This does not require attending live sessions; you can access the materials at any time that works for you. If you have to work or take care of your home and children during the day, you can study at night. That’s an advantage the traditional educational system cannot beat.

SELF-PACED LEARNING

The fact that online programs are cheaper when compared to the ones held in a traditional campus setting is enough to convince you to consider them. The average tuition for online courses depends on multiple factors, so it varies from one program to another. Note, free courses don’t usually come with a certificate of completion.

LOWER COSTS

It doesn’t matter where your career stands at this moment; completed programs will always look good on your résumé. It will show potential employers that you’re committed to learning and that you’re eager to obtain more knowledge and new skills. You will certainly become a better candidate for a job promotion.

IMPRESSIVE RÉSUMÉ


Course level: 03Study fi eld: Marketing SkillsCourse cost: R875.00 incl. VAT

Course level: 02Study fi eld: Customer ServiceCourse cost: R1750.00 incl. VAT

AVAILABLE NOW AVAILABLE NOW

Have you considered asking your boss to pay? Currently, over a quarter of our learners report that their employer has paid for their course.

Look at our Corporate Package that offers access to ALL OUR COURSES at a fraction of the individual price. Visit www.onlineacademy.co.za to fi nd out more or contact us at [email protected].

R875.00 including VAT

Pay less with the corporate solution

COURSE COST

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the nature and scope of personal selling overview · the nature and scope of personal selling...

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