the NATURE of BUSINESS forum

6 February 2019at Parlatino, Amador

practical insights that will drive your business to new levels of performance

• Artificialintelligenceandthecompetitiveedge• Breakthroughsinorganizationalandworkplacedesign• Smartuseofnewmediatoolstodrivegrowth• AvisionfortransformingbusinessinPanama

Anextraordinarylineupofworldrenownedbusinessleaders,including:

GabrielBarlettaDeLaGuardiaPresident,CCIAP

Mercedes“Baty”EletadeBrenesPresident,APEDE

StanleyMottaPresident,MottaInternacional

VerneHarnishBestsellingBusinessCoach

DavidMeermanScottTopSalesandMarketingAuthority

Dr.DavidS.RickettsInnovationFellow,TECH,HarvardUniversity

ThefoundersofGeoversity,thedirectorsofEntrepreneurs’OrganizationofPanama(EO)andtheMinistryofEnvironmentMiAmbiente-incollaborationwithAPEDEandtheChamberofCommerce,IndustriesandAgricultureofPanama(CCIAP)-inviteyoutoparticipateinGeoversity’s The Nature of Business Panama ForumattheLatinAmericanandCaribbeanParliament(Parlatino)on6February,2019.

Tuition:$350,luncheonincluded.$250forMembersofGeoversity,EO,CCIAPandAPEDE.

Space is limited.Reserveyourspotwithadepositof$150. “The major takeaway… nature loves “easy” and so do customers of any business. Mother nature always finds the easiest way to accomplish her goals. To become widely adopted, solar needs to be as easy as it is to purchase on amazon.com.”TJKanczuzewski,Chairman,InovateusSolar,alumnusofTheNatureofBusinessExecutivePrograminPanama2017and2018.

Geoversityisanecosystemofleadersandorganizationscollaboratinginthepursuitofbreakthroughsinhumandesign,enterprise,andcreativeexpression,inspiredbyNature.TheGeoversitycommunityisadministeredbyGeoversityFoundation,aU.S.publiceducationalcharity,andFundaciónGeoversity(formerlyFundaciónEarthTrain),anot-for-profitfoundationbasedintheRepublicofPanama.

Simultaneoustranslation,SpanishandEnglish.

personal invitation fromthe honorable

emilio semprisMinister of Environment,

Republic of Panama

clicktoview

FounderofEntrepreneurs’Organizationandaglobalexecutiveeducationandcoachingcompany,VerneHarnishisabest-sellingauthorwithhislatestbook,Scaling Up,winningnumerousaccolades,includingtheprestigiousInternationalBookAwards2015.

david meerman scottSales and Marketing StrategistIntroductoryvideo

DavidMeermanScottisaninternationallyacclaimedstrategistandspeaker,whosebooksandblogaremust-readsforprofessionalsseekingtogenerateattentioninwaysthatgrowtheirbusiness.Ofthetenbookshehasauthored,threeareinternationalbestsellers.The New Rules of Marketing & PR,nowinits6thedition,isamodernbusinessclassic.

verne harnishFounder and CEO, Gazelles; Chairman, GeoversityIntroductoryvideo

key noters

stanley mottaPresident, Motta Internacional, S.A.

mercedes “baty” eleta de brenesPresident, APEDE

BatyEletaisthefounderandPresidentofStrategoCommunications,oneofPanama’sleadingPRandStrategicCommunicationsfirms.Shewasgeneralmanagerofthefirstradioandtelevisionfamilynetworkofthecountry,RPCRadioyTelevisión.Sheishighlyregardedforherleadershipincorporatesocialresponsibilityandconstructiveactionongender-relatedissues.Hereffortshaveledtoconsiderablepublicrecognition,includingExecutiveoftheYear,awardedin2015,bythePanamanianAssociationofBusinessExecutives(APEDE).AfoundingmemberofGeoversity,sheisthePresidentofAPEDEandoftheNationalCouncilforCompetitivenessandtheFundaciónEleta.

gabriel barletta de la guardiaPresident, Cámara de Comercio, Industrias yAgricultura de Panamá (CCIAP)

GabrielBarlettaisanIndustrialEngineerwithamaster’sinMarketingandFinanceandover15yearsofexperienceonbusinessadministration,advertisingandcommunication.BarlettaistheCEOofStarHolding,anadvertisingandcommunicationsgroupwithmorethan40yearsofexperienceinthemarket.Thegroup,awinneroftheprestigiousCannesLionCreativityAward,operates15companieswithmorethan400employees,andaglobalclientportfolio.

StanleyMottaischairmanoftheboardofCopaHolding(NYSECPA),ASSAGroup,aswellasInversionesBahia,Ltd.,adiversifiedholdingcompanyinCentralAmericawithinvestmentsinfinance,media,retailanddistributionsectors.StanleyisthefounderandchairmanofSumarse,anorganizationforthepromotionofcorporatesocialresponsibilityandservesontheboardsofothernationallyandinternationallyrespectedorganizations.HewasawardedtheAmericasSocietyGoldMedalin2010and,in2016,theWilsonAwardforCorporateCitizenshipfromtheWoodrowWilsonCenter.HeisanadvisorandcontributortoGeoversity.

speakers and panelists

anand devarajanPrincipal, Anand Devarajan Architects, Inc.

dr. pieter adriaans

AnandDevarajanholdsaMastersofArchitecturefromYaleUniversity,wherehewasFrankGehry’sstudentwhileGehrywasthevisitingDavenportProfessorofArchitecturein1999.AfterjoiningGehryPartnershehas,since2002,workeddirectlywithGehry,collaboratingonthedesignsofanumberofprojectsintheoffice.Hisinternationalprojectexperienceincludesamultitudeofbuildingtypesandscalesrangingfrommuseumsandotherculturalprojectstocommercial,residentialandlarge-scale,mixed-usedevelopments.Aco-founderofGeoversityDesign,hecontinuesasaGehryPartnersadvisorwhilenowheadinguphisowncompanyofarchitectsalsobasedinSantaMonica,California.

PieterAdriaans,theultimaterenaissanceman,isadistinguishedscientistwithaPh.D.incomputerscienceandamaster’sinPhilosophy;author(regardedas“thefatherofdatamining”);artist;transoceanicsailor;inventorinthefieldofindustrialapplicationsofAIwhodesignedandbuiltthefirstroboticoceangoingsailboat;andbusinessmanwhosoldhissuccessfulcompany,Syllogic,toRossPerot.PieterisProfessorofMachineLearning/ArtificialIntelligenceattheUniversityofAmsterdamandthedirector,withhiswifeRini,ofanartcenterontheislandofSaoJorge,theAzoreswhereheservesasthechairmanofGeoversity’sSaoJorgeFieldStation.

tommy françoisVP Editorial, Ubisoft

TommyjoinedUbisoftin2006aftervariedexperienceswithintheentertainmentindustry,firstworkingasajournalistforFrenchcableTVChannelCanal+,thenasaproduceratShinyandasaneditorialmanagerforTVprogramGameOne.HeisnowinchargeofdevelopingnewfranchisesatUbisoft,supportingstudiosthroughoutthecreativeprocessandhelpingthemachievethebestgameplayexperience.

speakers and panelists

lider sucreCEO, Mamoní 100Introductoryvideo

AHarvardMBA,LiderSucrebecomeoneofCentralAmerica’smostrespectednaturalistsandenvironmentaleducatorsservingontheglobalboardoftheInternationalUnionforConservationofNature.FollowingservicethatincludedexecutivedirectoroftheFrankGehry-designedBiomuseoandco-executivedirectorofEarthTrain/Geoversitysecretariat,herecentlyassumedleadershipofMamoní100.

dr. david s. rickettsInnovation Fellow,TECH, Harvard UniversityIntroductoryvideo

ForoveradecadeProf.DavidRickettshashelpedshapetheInnovationinScienceandTechnologycoursesatHarvard’sSchoolofEngineeringandAppliedSciences.WinneroftheNationalScienceFoundationCAREERAward,hiswork,includingcoachingtopexecutives,hasbeenrecognizedinnumerousscientificjournalsandpopularscienceoutlets.

program chairs

jorge juan de la guardiaPartner and General Manager ,Panama Car Rental, S.A.

PartnerandGeneralManagerofPanamaCarRental,S.A.operatingtheDollarRentaCarfranchiseinPanama;Vice-presidentoftheChamberofCommerce,IndustriesandAgricultureofPanama;andPresidentoftheEntrepreneurs’OrganizationofPanama.AnEconomistwithaMaster’sinBusinessAdministration,hehasmorethan15yearsofbusinessexperienceintheautomotivefieldandinvestments.

the honorable emilio semprisMinister of Environment, Republic of Panama

ThecurrentstrategyofMiAmbienteunderMinisterSempris’leadershipprioritizessustainableecotourisminprotectedareas;strengtheningoftheforestrysector;sustainablemanagementofwaterresourcesandclimatechangemitigation.From2002-2012hewasdirectorofCathalac,theWaterCenterfortheHumidTropicsinLatinAmerica.Cathalacisaninternationalorganizationthatsince1992promotessustainabledevelopmentthroughappliedresearchanddevelopment,education,andtechnology.

nathan grayFounder and Executive Director ,Earth Train / Geoversity secretariat

Alongtimeleaderinthefieldsofinternationaldevelopment,sociallypositiveinvestmentandeducation,NathanGrayisoneofthefoundersofOxfamAmerica;theyouthleadershiporganizationEarthTrain;theMamoníValleyPreserveandGeoversity.Hehasover40yearsofexperienceininternationaleducationanddevelopment.

hosts

08:00 Signin.

09:00-09:15 Welcome.NathanGray,President,Geoversity Foundation,acknowledgingJorgeJuanDeLaGuardia, PresidentofEntrepreneurs’OrganizationofPanama,and introducingtheHonorableEmilioSempris,Ministerof theEnvironment,RepublicofPanama.

09:15-09:30 Introduction: The Nature of Business Forum Program. Co-Chairs:DavidRicketts,Ph.D.,Technologyand EntrepreneurshipCenteratHarvard;andLiderSucre, CEOofMamoní100.

09:30-10:30 The Neuroscience of Fandom: Turning Passion into Business.DavidMeermanScott,bestsellingauthorand marketingstrategist.

10:30-10:45 Break

10:45-11:45 Innovation and Disruption in Business.DavidS.Ricketts, Ph.D.

11:45-12:15 AI for Business, learning from nature.PieterAdriaans, Ph.D.,AuthorofData Mining,andProfessorofMachine Learning/ArtificialIntelligenceattheUniversityof Amsterdam.

12:15-12:30 Designing Work and Living Environments for Productivity and Creativity.ArchitectAnandDevarajan Formerseniorpartner,GehryPartners,Principalof AnandDevarajanArchitects,Inc.,andco-founderof GeoversityDesign.

12:30-13:30 BuffetLunch

13:30-14:00 The $140 billion video game industry: A glimpse behind the creative curtain.TommyFrançois,VicePresidentfor Editorial,Ubisoft.

14:00-14:45 A fresh vision for business in Panama: 2020 to 2050.A conversationwithMercedesEleta,PresidentofAPEDE; GabrielBarlettaDeLaGuardia,PresidentofCCIAP; StanleyMotta,PresidentofMottaInternacional,andDr. DavidS.Ricketts.

14:45-15:15 Break

15:15-17:00 Organizational structure and teamwork for scaling up your business.VerneHarnish,bestsellingauthor(Scaling Up),founderofEntrepreneurs’Organization,CEOof Gazelles,Inc.andChair,Geoversity.

agenda

Tuition: $350,luncheonandcoffeebreaksincluded. $250forMembersofGeoversity,EO,CCIAP andAPEDE.

Spaceislimited.Werequireanon-refundabledepositof$150USDtoreserveyourspotattheForum.FullpaymentisrequiredbyJanuary18,2019.

Weacceptpaymentbycompanycheck,bankwiretransfer,orcreditcard(AmericanExpress,MasterCard,Visa)usingpaypal.Detailsareincludedbelow.

Check(local): FundaciónGeoversity

ACH(localtrasfer): FundaciónGeoversity CuentaCorrienteNo.850058679 ScotiaBank

Paypal(international):EarthTrainFoundation AccountNumber:270051014 Address:1223SolanoAveSteI, ALBANYCA94706-1734 Rounting:121000248 SWIFT:WFBIUS6S

Ifyouneedtocancelyourparticipation,youmustsubmityourrequestinwriting.

Duetoprogramdemandandthevolumeofpre-programpreparation,belowyouwillfindtherefundpolicy:

• Cancellationsreceived60daysbeforethestartoftheprogramtoreceiveafullrefund.

• Cancellationsreceived14to59dayspriortothestartoftheprogramaresubjecttoafeeofone-halfoftheprogramfee;

• Cancellationsreceivedlessthan14dayspriortothestartoftheprogramarenoteligibleforrefund.

Forpaymentsandqueriespleasecontact: AtalaBeckford DirectorofAdministration FundaciónGeoversity Email: info@geoversity.org Telephone: 832.5800 Mobile: 6781.7578 Address: Building120,LuisBonillaSt., CityofKnowledge,Clayton Website: www.geoversity.org

fees, payments, and cancellations