the nature of work has changed. -...
TRANSCRIPT
© 2014 Citrix. Confidential.1
The nature of work has changed.
© 2014 Citrix. Confidential.2
It’s no longer a place we go.
© 2014 Citrix. Confidential.3
It’s a thing we do.
© 2014 Citrix. Confidential.4
…have nearly disappeared.
The boundaries between work and life
© 2014 Citrix. Confidential.5
FreelancersDispersed Non-routine Fluidity
Trends impacting the future of work
Social
© 2014 Citrix. Confidential.6
Teams are more dispersed
more locations
used by
companies
50%By 2020
© 2014 Citrix. Confidential.7
20% 50%In 2011 By 2020
% of Fortune 100 workforce who are contractors
Work includes freelancers
© 2014 Citrix. Confidential.8
Work is increasingly non-routine
Routine Transactions or Production Line
ComplexInteractions
© 2014 Citrix. Confidential.9
Work is more fluid
Of employed
Canadians will be at
least partially mobile
73%By 2016
© 2014 Citrix. Confidential.10
of companies use
social networking, blogs,
and/or video sharing72%
Work is more social
Moving beyond conversations to getting work done
© 2014 Citrix. Confidential.11
CostsPer Person
$20KDowntime
30%
Productivity
30%
Benefits of powering mobile workstyles
© 2014 Citrix. Confidential.12
Born Global
© 2014 Citrix. Confidential.13
WORK BETTER. LIVE BETTER.
Municipal Solution
Municipal Solution
#workshifting
@WORKshift
@robynbews
@calgaryeconomic
WORKshift
"There is no reason
anyone would want
a computer in their
home." Ken Olson, president, chairman and founder
of Digital Equipment Corp., 1977
"I think there is a
world market for
maybe five
computers.”Thomas Watson, chairman of IBM, 1943.
"If I had asked people
what they wanted,
they would have said
faster horses." Henry Ford
"The Americans have
need of the
telephone, but we do
not. We have plenty
of messenger boys.”Sir William Preece, chief engineer of the British
Post Office, 1876.
The future is knocking…
“If you understand the Net Generation (Y), you will
understand the future. You will also understand how our
institutions and society need to change today.”
DON TAPSCOTT
T R E N D S
Has
technology’s
promise to
create work/life
balance failed? 75%
Increase in virtual
collaboration from
2011-2012
GENSLER RESEARCH
The amount of the day that
employees actually spend
at their desks.
Mobility is not going to moderate
“In 2019, Gen X will finally be in charge.
And they will make some big changes.”
GLOBAL LEAD
76%Total working-at-
home population
that work for the
for-profit sector
BYOD
Canadian cities report some of
the worst congestion in the worldTODAY CANADIANS ARE MORE
STRESSED OUT THAN EVER BEFORE.There are more mobile connections being
made each day than people being born.
COLLABORATION
VS
PRESENTEEISM
45 %
One quarter of all meetings
are now virtual
82% of companies of
Forbes 2011 100 best
companies to work for
offered flexible work
options
E X E C U T I V E S U M M A R Y
WORKshift is:
A management strategy/culture
by which employees are empowered to work where and when they
are most effective with a focus on results rather than presenteeism.
For you, WORKshift is:
A business-friendly, environmentally responsible strategy that
promotes increased employee productivity, reduces unnecessary
commutes and reduces the strain on public transportation and roads.
Where we
came from
• 30+ organizations in various phases of adoption including TransCanada, Woodruff
Sweitzer, ATB, Eagle, Enmax
• Economic Development: 2 international companies select Calgary as Canadian head
office
• Growing engagement from other municipalities and regions around Canada, Europe,
US with numerous requests for replication
• >80 unpaid media hits
• >20,000 unique visits to website
• 9 international marketing awards
• Metrics (18 months)
• >300,000 kms of driving avoided
• >70,000 kgs of CO2 avoided
C A L G A R Y P R O G R A M
2 0 0 9 - 2 0 1 1 : a s n a p s h o t
O U R V I S I O N
WORKshift is an enterprise dedicated workplace transformation.
WORKshift and its team of Founders and partners are dedicated to promoting, educating and
accelerating the adoption of flexible work programs that allow companies across Canada to finally
accept and embrace our changed world.
Our vision is to transform the way work is done.
By partnering with regions across the country who have an appetite for reducing congestion and
improving the livability and competitiveness of their city, we support a wholesale change in the way
work gets done in Canada.
What’s in it for organizations?
Improved retention and attraction of talent
Optimized real estate
Improved productivity
Reduced absenteeism
Improved CO2 footprint
Enhanced brand
Disaster preparedness
B U S I N E S S M O D E L / TA R G E T S E G M E N T S
What’s in it for municipalities?
Reduced congestion and CO2 emissions
Improved livability
Attract talent and business
Reduced stress on infrastructure
smart city status
What we provide:
A turn-key solution
with a trusted
process and brand
to help them
promote remote
work
What we provide:
An independently
developed program
with a suite of tools,
resources and
expertise that helps them
achieve WORKshift
Certification
Education, awareness & promotion of WORKshifting as a business strategy
Tools and resources for business to encourage adoption
Resources for the teleworker, managers
Participation: pilot program
Measurement and reporting of TBL benefits
K E Y E L E M E N T S
a trusted process and brand to promote remote work
PR strategy and support
materials
training
networking with Founders and world-class experts
ongoing support and development
WE PROVIDE:
WHICH RESULTS IN:
access to key decision makers in your local organizations
simplified process to encourage pilot adoption
ecosystem support for pilot consideration and adoption: HR, IT, real
estate
AND…
Infrastructure
Awareness/PR/media
Community & business engagement
Impact assessment
Benchmarking/data
M U N I C I PAL T O O L K I T O V E R V I E W
C U R R E N T C I T Y PA R T N E R S
A solution: but what’s
the problem?
The change is inevitable
but for it to happen, organizations need
standards and processes.
T H E P R O B L E M
Current issue parallels green
building standardization 15 years
ago
Absence of governing
organization
to build consensus
Organizational paralysis
Ad hoc or proprietary processes
lack credibility
Trends putting pressure on status
quo
T H E P R O B L E M
Flexible work implementation today WORKshift
idea
get more
info
business
case
pitch to
a team
pilot
approval
Awareness/education
Consult
Business case development
Implementation assistance
Impact measurement/assessment
Certification
measure
results?
C E R T I F I C AT I O N
In 2014 WORKshift (with Founding partners at
KPMG, Citrix and Shaw) will do for the workforce
what LEED did for buildings
Create standards, tools, benchmarks and certification
criteria
o Define what it means to have a “flexible” workforce
o Provide a comprehensive roadmap/playbook for implementations
o Promote the adoption of WORKshift within organizations
o Recognize leadership
o Stimulate competition among employers
o Influence policy makers
o Raise awareness of the benefits associated with adopting WORKshift
o Transform workplaces
Never-before-documented road map for
taking organizations from awareness to
adoption
Including: case studies, needs/requirements framework, stakeholder
analysis template, enrollment process, employee training objectives,
surveys, real estate metrics etc.
1. The Workshift Spectrum
2. Investigate
3. Discover
4. Design
5. Engage
6. Launch
7. Measure
8. Leverage
9. The Future of Workshift
W o r k s h i f t , t h e b o o k
20 years from now,
will people laugh at the business world
for believing that effective work meant
rush hour and cubicles?
Thank You
@WORKshift
About Ottawa
Transit system most successful in North America for a city of its size
Significant cycling and transit increases since 2005
Total daily auto trips increased by 33.5% between 1986-2011
Downtown dominant am peak destination – 26% of work trips
Graphic: Ottawa Citizen
Construction in Ottawa
$500 million in municipal construction projects:
Infrastructure renewal
New cycling and pedestrian infrastructure
Ottawa River Action Plan
$2.1 billion Confederation Line Transit Project
$220 million Highway 417 Widening
Where to begin?
Phased approach
Learn, then work to lead
Appreciate our context
Build win-win offerings
63% of our office market is federal government who are modernizing public
service and exploring new ways of working (Workplace 2.0)
Ottawa is driven by knowledge economy: large number of scientists, engineers
and high-tech workers whose business is innovation. Over 60% of our
workforce is non operational
Second-highest percentage of core working age (25-49) employees in Canada.
1 in 10 origin destination survey respondents said they already work remotely to
some degree.
Why WORKshift?
Why WORKshift?
Economic value proposition oriented toward employers and employees
Established and attractive brand with turnkey resources, credibility and
depth of field
Supports Asset Management and Smart Growth
Strengthen diversity and resiliency of local economy
Cities need to better understand where work is headed and what’s
driving the change
What we've learned?
Demand is high, and highly diverse
Businesses appreciate the effort
Support at a senior level is critical
Great way to get input on how to improve public outreach
Getting in a room with the right people is critical
Relationships matter, and sustaining them matters more
Challenges,
Surprises
and
Unexpected
Outcomes