the net generation is here
TRANSCRIPT
The Net Generation is Here:Get ready or get out of the way!
Don Tapscott, Marc Prensky, Ian JukesDon Tapscott, Marc Prensky, Ian Jukes
As channelled by: Norm Friesen As channelled by: Norm Friesen
cc: Wayan Vota
Overview
• Who is this generation?• What have they experienced?• How do they use media? (esp. texting and
Facebook)• E.g. Facebook; Rin, author of Moshimo Kimi ga• Media use leads to learning preferences• Media use affects the net gen brain
Who is this Generation?
• the generation of people born between the early 1980s and the early 2000s
• A generation that is being schooled, and entering higher education
• At the end of the “echo” of the baby boom: the kids of boomers
• Generation Z, Net Generation, Generation @ and Generation 9/11, digitial natives
What this Generation Experiences
• Access all information via a searchbox (Google)• Go to school with a cellphone; always in touch• Don’t read newspapers• Home is a place with an Internet-connected
computer, an X-box, a flatscreen TV
From: Tapscott, 2008
From: Tapscott, 2008
Moshimo Kimi ga - Rin• Written over a six month stretch while
Rin was attending high school. • 20 million readers; turned into a
142-page hardcover that was the fifth-bestselling novel in Japan in 2007.
• “My mother didn’t even know that I was writing a novel. So when I told her, I’m coming out with a novel, she was like, what? She didn’t believe it until it appeared in bookstores.” —RIN, JAPANESE NOVELIST
• ½ of Facebook users are students (2008)
• ½ of Facebook are between the ages of 18 and 24 (2008)
• Facebook is: “student space – developmental-ly and generationally specific”
• “almost 60 percent of students who use social networking talk about education topics online and, surprisingly, more than 50 percent talk specifically about schoolwork” (NSBA, 2007).
Net Gen; Millennials
Have characteristics corresponding to technologies/media
Technologies/Media• Personal• Multifunctional• Wireless• Multimedia• communication-centric
Generational Characteristics• multitasking, • always-on communication • participatory rather than
consumerist “engagement with multimedia” (Hartman, Moskal, and Dziuban, 2005; 6.3). Other “generational technologies:” radio, movies, comic books,
television, records, cell phones,
Net Gen vs. their Teachers• Receiving information quickly
from multiple multimedia sources
• Processing pictures, sounds, color, and video before text
• Random access to hyperlinked multimedia information
• To network simultaneously with many others
• Learning "just in time"• Instant gratification with
immediate and deferred rewards
• Learning that is relevant, active, instantly useful, and fun
• Slow and controlled release of information from limited sources
• To provide text before pictures, sounds, color, and video
• To provide information linearly, logically, and sequentially
• Students to work independently before they network and interact
• Teaching "just in case"• Deferred gratification and
delayed rewards• Teaching memorization in
preparation for standardized tests
The Net Gen Brain
• “Digital immersion has given the Net Gen visual skills that make them superior scanners”
• Jenkins argues that video game playing may help people tap into a collective form of intelligence—“distributed cognition.”
• “there is emerging evidence suggesting that exposure to new technologies may push the Net Gen brain past conventional ‘capacity limitations.’ ”
Digital Generation / iBrain
• The nineteenth-century French psychologist Jean Piaget... made observations on a child’s cognitive development well over one hundred years ago that have been very useful in understanding what is going on inside a child’s brain as he or she ages. However, the rapid evolution of the brain that is occurring today is making many reconsider the validity of traditional thought on cognitive development.