the new big 3: instagram, foursquare, pinterest

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The New Big 3: Instagram, Foursquare, Pinterest Matthew C. Funk Social Media Marketer September 6, 2012

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Social media trends shift so fast, most dealerships can’t keep up, but you don’t have that problem. We’ll cut away the hype and get right to the core of applying surging social media to your dealership’s digital marketing. Beginners and experts alike can benefit from this clarification of these three social services, by getting a basic blueprint of how they fit your business. Too important to ignore and too complex to research, these “new big 3” social media sites have enticed and confounded dealerships. Our KPA Internet Marketing expertise gives you an intensive look at how they work best in the auto industry. Pinterest, Instagram, Foursquare—The New Big 3 and Your Dealership avoids abstracts by sticking to proven techniques and sound automotive-marketing strategies. Learn about The Importance of Syncing, a tactic critical to social success with Pinterest, and understand why The Visual Web means you tune out from Instagram at your peril. You can count on this hour-long webinar to clue you in, keep your strategy current and command Pinterest, Instagram, and Foursquare to the fullest.

TRANSCRIPT

Page 1: The New Big 3: Instagram, Foursquare, Pinterest

The New Big 3: Instagram, Foursquare, Pinterest

Matthew C. Funk

Social Media Marketer

September 6, 2012

Page 2: The New Big 3: Instagram, Foursquare, Pinterest

The New Big 3: Instagram, Foursquare, Pinterest

Matthew C. Funk

Social Media Marketer

September 6, 2012

Page 3: The New Big 3: Instagram, Foursquare, Pinterest

Copyright 2011 TK Carsites, Inc. All rights reserved.

Facebook.com/TKCarsites

@TKCarsitesinc

TK Carsites Social Networks

Chat with us during the Webinar on Facebook and Twitter!

Page 4: The New Big 3: Instagram, Foursquare, Pinterest

What’s A “Big Three”?

• Popular

• Relevant

• Strategic

Doesn’t replace the current big three:

Facebook, Twitter, G+

Page 5: The New Big 3: Instagram, Foursquare, Pinterest

The New Big Three

Page 6: The New Big 3: Instagram, Foursquare, Pinterest

Bringing the Big 3 to Your Dealership

• What?

• Why?

• Who?

• How?

• When?

Page 7: The New Big 3: Instagram, Foursquare, Pinterest

Instagram

• What? Social Photos with

Filters

• Why? Internet = Visual

Medium

• Who? You + 1

• How? Impulse

• When? Now

Page 8: The New Big 3: Instagram, Foursquare, Pinterest

Instagram: What

• Photo Sharing

• Used on Mobile

• Linked to Facebook, Twitter,

Pinterest

• Uses filters, locations, hashtags

• All at no cost

Page 9: The New Big 3: Instagram, Foursquare, Pinterest

Instagram: Why

• Internet is visual

• Personal touch

• Ease of use

Page 10: The New Big 3: Instagram, Foursquare, Pinterest

Instagram: Who

• Select yourself or a rep

• Appoint a rep in Sales

• Car lover, pref. volunteer

• Take the 10 to educate them

• Test run, then floor it

Page 11: The New Big 3: Instagram, Foursquare, Pinterest

Instagram: How

1. Download from

AppStore/Google Play

2. Sync to Facebook, Twitter,

Pinterest

3. Pinstagram

4. Snap shots

5. Hashtag and location

Page 12: The New Big 3: Instagram, Foursquare, Pinterest

Instagram: When

• Now

• Operate on Impulse

• Quantity, Not Quality

• Shows personality and

pride in product

• Purpose is brand

relevance

Page 13: The New Big 3: Instagram, Foursquare, Pinterest

Foursquare: What

• Mobile Check-in

• Location Based

• Linked to OpenMapGraph

• Incentive Driven

• Additional Marketing Cost

Page 14: The New Big 3: Instagram, Foursquare, Pinterest

Foursquare: Why

• Mobile Check-ins on

the Rise

• You’re a Place

• Strategic Synergy:

Getting them in the

Dealership

Page 15: The New Big 3: Instagram, Foursquare, Pinterest

Foursquare: Who

• You and Marketing

• Get Service Involved

• Best Rep for Feedback

• Take the 10 to educate them

• Explore Commercial Partnerships

• Shout it from the Rooftops

Page 16: The New Big 3: Instagram, Foursquare, Pinterest

Foursquare: How

1. Download from

AppStore/Google Play

2. Claim Your Business

3. Establish Specials

4. Link with Dashboard

5. Involve Existing Marketing

Page 17: The New Big 3: Instagram, Foursquare, Pinterest

Foursquare: When

• 1 Month Prior Event

• Operate with Planning

• 1 Hour Per Week

• Another Marketing Outlet

• Purpose Boosts Strategy

Page 18: The New Big 3: Instagram, Foursquare, Pinterest

Pinterest: What

• Social Photo Pinboard

• Visual Sharing

• Linked to iPhone

• Online Browsing

• No Additional Cost

Page 19: The New Big 3: Instagram, Foursquare, Pinterest

Pinterest: Why

• Increasing Popularity

• Online Showroom

• Consumer Affinity

• Capturing Buzz

• Ahead of the Game

Page 20: The New Big 3: Instagram, Foursquare, Pinterest

Pinterest: Who

• You and Marketing

• Get Sales Involved

• Best Car Aficionado

• Take the 10 to educate them

• Feeds to Facebook, Twitter

• Plan Around Releases, Events

Page 21: The New Big 3: Instagram, Foursquare, Pinterest

Pinterest: How

1. Download from

AppStore/Google Play

2. Set “Model Boards”

3. Sync to Social

4. Schedule Time to Play

5. Allot Additional Marketing

Page 22: The New Big 3: Instagram, Foursquare, Pinterest

Pinterest: When

• Soon

• Use Additional Planning

• 1 Hour Per Week

• Prime Marketing Outlet

• Stay Atop Metrics

Page 23: The New Big 3: Instagram, Foursquare, Pinterest

Useful Links

•Instagram: •http://instagram.com/

•http://help.instagram.com/customer/portal/topics/43527-tips-tricks

•Foursquare:

•https://foursquare.com/business/merchants/claiming •http://www.poweroffoursquare.com/

•Pinterest:

•http://pinterest.com/

•http://www.adweek.com/news/technology/brands-pinning-it-pinterest-138405