The New California Gold Rush

Dental Hygienists Dental Hygienists Helping Tobacco Helping Tobacco

Users QuitUsers Quit20102010

• All dental hygienists in California All dental hygienists in California incorporate the Ask. Advise. Refer. incorporate the Ask. Advise. Refer. model into clinical practice.model into clinical practice.

The New California Gold RushThe New California Gold Rush VisionVision

• This tobacco intervention initiative This tobacco intervention initiative to be used as an example for other to be used as an example for other state constituents to follow.state constituents to follow.

The New California Gold RushThe New California Gold Rush VisionVision

• Increase the number of dental Increase the number of dental hygienists who ask about tobacco hygienists who ask about tobacco use and refer tobacco users to the use and refer tobacco users to the California Smokers’ Helpline.California Smokers’ Helpline.

The New California Gold RushThe New California Gold Rush GoalsGoals

• Increase the number of referrals Increase the number of referrals (Calls to Helpline) from dental (Calls to Helpline) from dental hygienists and dental offices.hygienists and dental offices.

The New California Gold RushThe New California Gold Rush GoalsGoals

• 55.9% of hygienists ask about 55.9% of hygienists ask about tobacco use.tobacco use.• 50% of hygienists refer tobacco 50% of hygienists refer tobacco users to the Helpline.users to the Helpline.• Helpline referrals from dental Helpline referrals from dental offices average about offices average about 10 calls per month.10 calls per month.

Where are we now?Where are we now?

AskAsk from 55.9% from 55.9% to to 75% 75%

ReferRefer from 50% from 50% to to 75% 75%

CallsCalls from 10 calls from 10 calls to to 18 calls 18 calls

Where do we want to be?Where do we want to be?By 2010. . . . By 2010. . . .

• Through a wide array of strategies Through a wide array of strategies used by the Gold Rush partners, used by the Gold Rush partners, including partnered mailings, including partnered mailings, constant contact e-communications, constant contact e-communications, and community outreach.and community outreach.

How will we get there?How will we get there?

• Sonicare and OraPharma reps Sonicare and OraPharma reps visiting dental offices.visiting dental offices.

• An incentive-based campaign.An incentive-based campaign. • A website dedicated to A website dedicated to the campaign.the campaign.

How will we get there?How will we get there?

• Monthly Summary Reports.Monthly Summary Reports.• The Helpline keeping track of calls The Helpline keeping track of calls from dental hygienists and dental from dental hygienists and dental offices.offices.• Surveying hygienists in 2009 Surveying hygienists in 2009 and again in 2010.and again in 2010.

How will we know we are How will we know we are getting there?getting there?

• June 1, 2008 through May 31, 2009.June 1, 2008 through May 31, 2009.

• Keep track of how many tobacco Keep track of how many tobacco users receive a Gold Card from you.users receive a Gold Card from you.

• Report the number of referrals.Report the number of referrals.

LOG IN TO WIN! CompetitionLOG IN TO WIN! Competition

2 prizes awarded each month2 prizes awarded each month

1.1. Highest number of referralsHighest number of referrals2.2. Random drawingRandom drawing

LOG IN TO WIN! CompetitionLOG IN TO WIN! CompetitionMonthly PrizesMonthly Prizes

• Nordstrom Spa Gift CardNordstrom Spa Gift Card• iPod Shuffle with iTunes Gift CardiPod Shuffle with iTunes Gift Card• New Lifestyles PedometerNew Lifestyles Pedometer• 24 Hour Fitness Membership24 Hour Fitness Membership• Williams Sonoma Gift CardWilliams Sonoma Gift Card• Macy’s Gift CardMacy’s Gift Card• More Gift CardsMore Gift Cards

LOG IN TO WIN! LOG IN TO WIN! Highest Number of ReferralsHighest Number of Referrals

Sponsored by Philips Sonicare and SCLC

• CDHA Homestudy CourseCDHA Homestudy Course• Oral Cancer Reference ManualOral Cancer Reference Manual• Sonicare Flash DriveSonicare Flash Drive• Jamba Juice Gift CardsJamba Juice Gift Cards• Starbucks Gift CardsStarbucks Gift Cards• See’s Candies Gift CardsSee’s Candies Gift Cards

LOG IN TO WIN! LOG IN TO WIN! Random DrawingRandom Drawing

Sponsored by CDHA, Philips Sonicare and SCLC

• 1 year ADHA Membership1 year ADHA Membership• Registration to the 2009 ADHA Registration to the 2009 ADHA Annual Session, Washington, D.C.Annual Session, Washington, D.C.• Roundtrip airfareRoundtrip airfare• 4 nights accommodation at the 4 nights accommodation at the Omni Shoreham HotelOmni Shoreham Hotel• Crystal AwardCrystal Award

LOG IN TO WIN! LOG IN TO WIN! GRAND PRIZEGRAND PRIZE

Sponsored by Philips Sonicare

How Do You LOG IN TO WIN? How Do You LOG IN TO WIN?

Promotion of thePromotion of theLOG IN TO WIN! Competition LOG IN TO WIN! Competition

Promotion of thePromotion of theLOG IN TO WIN! CompetitionLOG IN TO WIN! Competition• CDHA MeetingsCDHA Meetings• Component MeetingsComponent Meetings• Constant Contact e-mailersConstant Contact e-mailers• Component NewslettersComponent Newsletters• Partnered Mailers Partnered Mailers

Promotion of thePromotion of theLOG IN TO WIN! CompetitionLOG IN TO WIN! Competition

Partnered MailerPartnered Mailer

Promotion of thePromotion of theLOG IN TO WIN! CompetitionLOG IN TO WIN! Competition

Component WebsitesComponent Websites

Promotion of thePromotion of theLOG IN TO WIN! CompetitionLOG IN TO WIN! CompetitionCDHA Journal and Component CDHA Journal and Component

NewslettersNewsletters

Tobacco Treatment Resources Tobacco Treatment Resources

The New California Gold Rush

PartnershipCalifornia Dental Hygienists’ AssociationCalifornia Dental Hygienists’ Association

Smoking Cessation Leadership CenterSmoking Cessation Leadership Center

California Smokers’ HelplineCalifornia Smokers’ Helpline

California Diabetes ProgramCalifornia Diabetes Program

American Cancer SocietyAmerican Cancer Society

Philips SonicarePhilips Sonicare

OraPharmaOraPharma