the new ecosystem of event technology

#ISESDallas | #WeAreISES

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The New Ecosystem of Event Technology

May 18, 2015

Hello, my name is Claire Harrington, CMP

Manager, CommunicationsSocial Tables


Audience Presenter Agreement

Get Out of Jail Free Card...● You are free to leave any time (just no tomato throwing, please)

Join the Conversation...● Tweet at me @ClaireRepass or @socialtables

Steal Everything!● Take as many photos/notes as possible and share them!● I can send you the deck as well > [email protected]


Learning Objectives

1. Define the what (technology), why (innovation) and who (21st century attendee)

2. Distinguish the three levels of data you need for your event

3. Illustrate one technology that can provide you data at one of these three levels

for each stage of event & meeting planning

# ISESDallas | #WeAreISES

Understanding the Foundation


First things first...


1. Why Does Technology Exist?2. What Does Innovation Mean?3. Who (Generally) Spearheads

Technology/Innovation?


Why Does Technology Exist?

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Because we, man, decided to create it as a means of making our lives easier.


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What Does Innovation Mean?

in·no·va·tionˌinəˈvāSH(ə)n/

noun

1. the action or process of innovating.

2. a new method, idea, product, etc.


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Who (Generally) Spearheads Technology/Innovation?


3 Types of Data


BehavioralTechnical Aggregate


Technical: Did they notice we did x?


Behavioral: Who is doing what?


Aggregate: Did we achieve business success?


Technology for Every Stage

Comm.

Plan

Source

Strategize

Data

Purpose

TechnologyTech

nolog

yProject Mgt

Scheduling

Transportation

Housing

Surveys

Badges, Check-in, etc

Marketing

Program Mgt Design

Reg Social

Reports

Measure

CRM

Logistics

The Event/Meeting Planning Process Pyramid

(c) Social Tables, 2014-2015

Site Selection

Manage


Project Management - Asana


Site Selection - ST Site Inspect

Calling All

Beta Testers!


Inventive Venue Sourcing - Convene, Galvanize…?


Housing - Jetaport


Transportation - Uber & Luxe


Program Management - Vntana & Sli.do

http://www.youtube.com/watch?v=9-Juetq2fjw


Design - Social Tables


Logistics - Varied

Intrigue: Immediate gratification, no headache for last minute needs.

Contenders:

● Postmates

● What You Want, When You Want (WunWun)

● Amazon Prime Now

● Uber

● Magic


Staffing - Elance


> DELEGATE.> Collaborate.> Dream a little bigger.> Embrace the sharing community.

Takeaways to Consider:


It’s happening again...


How Do You Engage Your Attendees Pre, During and Post-Event?


80% of smartphone owners check their device within 15 minutes of waking up. Our online presence subconsciously influences our behavior.

Leverage this on social media.


Registration - EventBrite


Social - Periscope, Tweetwall, Tagboard


Low-Touch Audience Engagement - Beacons

http://www.youtube.com/watch?v=wtBERi7Lf3c


Networking - Poken


> Don’t talk at. Talk to.> Don’t be invasive. > Build community.



Reviews - Yelp...You?


Surveys - Typeform, WuFoo, Typeform...Typeform


> Publish Reviews of Your Events> Make Your Event Surveys Engaging



No movement this time...


Open Forum:

What technologies did I miss?


Stay In Touch!

● [email protected] ● @ClaireRepass● 309.721.1225