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The New Era Data Center Manfred Buchmann EMEA Vice President System Engineering, NetApp February 25, 2015

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The New Era Data Center

Manfred Buchmann

EMEA Vice President System Engineering, NetApp

February 25, 2015

Reduce Costs Modernize Consult with

the business

IT strategic objectives

2 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

Reduce costs – setting the stage

Source : Gartner IT Metrics: IT Spending and Staffing Report, 2014

4.6% Percentage

of Operating

Expense

3.4% Percentage of

Revenue

4.5% Storage

Costs

3 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

Reduce costs – doing the math

6.8m

IT Spend Revenue

500m 306k Storage

Spend

4 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

This is one way to look at it

20%

Assumed Saving

61k

Saved Storage Spend

306k

5 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

This is another way

1%

Assumed Saving

68k

Saved IT Spend

6.8m

6 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

And another one

1% Increase due to

NetApp Technology Revenue

500m 5m Additional

Revenue

7 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

Manufacturing

3D print

changes

everything

Industry 4.0

Health Care

Sensors

Wearables

The world is changing: data and software are everywhere

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

Car Industry

Oil electrically

connected cars

autonomize

drive

8

Everything is data driven

Source: Courtesy, Gartner

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only 9

Big Changes Fuel the “3 Vs”

More

Devices

Broader

Consumption

More

Content

Infrastructure storage built for consolidated workloads

Flexibility of all-flash and hybrid storage within the same cluster

Nondisruptive data mobility between tiers and clouds

Enterprise-class data lifecycle management

FAS / Data ONTAP

All-flash storage built for SAN

Field-proven in mission-critical environments

Excels at price/performance, low latency, and density

Leverages applications for data management and mobility

EF-Series / SANtricity

…Some people just want storage

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only 10

The rise of Shadow IT – NetApp as an example

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only 11

450 Number of

Shadow IT

applications

identified

32 Different

organizations

and business

units

Unique hosting

types 17

Why were business users going around IT?

Who created and owned these applications?

Where did they put them?

Enabling the internal NetApp cloud Contextual timeline

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only 12

Cloud Spin-Off

CSP Selection

Basic Service Design

Enable “Chargeback”

We Need Governance!

Self-Service with Image Catalog

3Q12 2Q12 1Q12

First Customer On-boarded

CSP Review

More Customers

Cost Realization

Start-up mentality

Velocity to capability through iterative approach

Demonstrated simplicity and agility of broker model

Proved out application workload compatibility

Customers

4000

Year over Year

Growth

75%

Joint Channel

Partners in

85 countries

1000

Validated

Configurations

50+

#1

Integrated

Infrastructure

…Some people want a platform

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only 13

Capabilities of NetApp IT Cloud (nCloud)

nCloud provides a method for end-users to provision and manage IT systems

Service catalog of more than just simple infrastructure instances

Robust storage catalog across three service providers featuring object, block, flash, NFS

Many common web and database platforms are fully supported; from deployment through steady-state

Core Services (SSO, AD, Load Balancing, etc.) are available via service catalog

Web

Service

Database

Service

Operating

System

Application

Server

Content

Management

nCloud Supported

Platform Stack

14 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

…Some people are looking at private clouds: Microsoft

Administration Sample Scripts CMDB: Fabric State

UI: Initiate workflows

Hardware WS-Man

PowerShell SMI-S Interfaces

Data ONTAP Management

and Provisioning

Management Management Packs Data ONTAP SMI-S Agent

Manage Processes

and Operations

Automation Data ONTAP

Data ONTAP PowerShell Toolkit Windows PowerShell

Centralized Automation

and Configuration

Orchestration End-to-End

Workflows

Virtualization Virtualization and

Resource Pools

Application Application-Aware Backup

Granular Restore

Data ONTAP

Data ONTAP PowerShell Toolkit

SnapManager for Exchange

SnapManager for SharePoint

SnapManager for SQL Server

SnapDrive for Windows

SnapManager for Hyper-V

15 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

VASA Provider Storage topology and capabilities

Events and alarms

SDRS guidance on capacity

vCloud Automation Center vCO automated provisioning via

NetApp WFA, called from vCAC

vCenter Plug-Ins Virtual Store Console

RBAC and Integrated Flash Accel manageability

Monitoring and host configuration

Provisioning and cloning

Backup and recovery

Optimization

DR failover/failback with SRM 5

Insight Balance

…Some people are looking at private clouds: VMware

vCloud Suite

VMware vCenter Server

VMware vSphere

VAAI for SAN and NFS Full copy/clone (both)

Block zero (SAN)

HW assist locking (SAN)

Space reclamation (SAN)

Thin provisioning suspend (SAN)

vCloud Director vCloud backup and recovery

Datastore provisioning

vApp provisioning – VAAI

vCO automated provisioning

vSphere Storage I/O control (SIOC)

Multipathing (ALUA)

Symantec vDMP

vC OPS and Log Insight NetApp plug-ins

Horizon View Horizon Suite View VCAI Provisioning

B/R for Workspace

16 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

Shared Files

Compute

Image Object Storage

Block Storage

Clustered Data ONTAP

Glance - Image

Networking

Shared Services

E/EF-Series FlashRay StorageGRID

…Some people are looking at private clouds: OpenStack

Image

Swift - Object Storage

Object Storage

Cinder - Block Storage

Block Storage

Nova - Compute

Persistent, Rapid, Space-Efficient Instances

Manila - Shared Files

Shared File Systems

NetApp Driven

Innovation

17 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

…Some people are looking at applications

Backup and Archive

BC/DR Production Test Development

EF-Series for extreme SAN performance

dedicated workloads

FAS/ONTAP for shared infrastructure

OnCommand Insight Manage multi-vendor storage as end-to-end service – Optimize existing resources

FlexPod Integrated Infrastructure

All-Flash FAS for high-performance

consolidated NAS and SAN workloads

E-Series / SANtricity for price/performance at scale

Management and Orchestration

18 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

NetApp customers accelerate application performance

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only 19

“ The EF-Series solution allowed us to process 17 batch jobs in the time it took one batch job on traditional systems.”

“ The NetApp FAS allowed us to accelerate our SAP application projects to meet tighter deadlines.”

“ NetApp all-flash FAS meets our SQL Server database performance requirements using our existing ONTAP and backup solution.”

HTTP/RESTful Protocols

StorageGRID Webscale

…Some people are looking at Object Storage

Source : Gartner IT Metrics: IT Spending and Staffing Report, 2014

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only 20

Powered by Object Storage Gateways and Archives Native Object Access

…Some people are looking at new analytics: Hadoop

Converged big data platform from NetApp and Cisco for Hadoop

Enterprise-class Hadoop: Innovative storage, servers, networking tuned with leading Hadoop distributions

Faster time to value: Prevalidated configuration accelerates deployment

Compatible with existing infrastructure and applications

Cisco Validated Designs

Cloudera

Hortonworks

* NetApp 50% Storage Guarantee http://www.netapp.com/us/solutions/infrastructure/virtualization/guarantee.html

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only 21

Cisco UCS C-Series Rack Mount Servers

NetApp FAS Storage Systems

NetApp E-Series Storage Array

Cisco UCS Manager

Cisco UCS Fabric Interconnect

Cultural Movement rooted in Agile

Automation & Automated testing

Push Button deployments to any environments needed

Continuous Integration/Delivery

Quick revert of bad changes

…Some people are looking at Dev/OPS

Important for DEV/OPS

DEV/OPS teams work together, break down silos

Self Service user enablement empowered workflows

API to control & integrate parts

Infrastructure complexity hidden

Speed / Frequent change cycle

Flex to scale up / down

Reliability / repeatability

Data protection & data mobility

Security

Metrics: Show back / charge back & used to learn / improve

Deliver products faster with less risk at intro

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only 22

What if your build & test time

went down from days to 6 minutes?

That’s NetApp.

SAP LVM AWS integration

SAP system cloning via NetApp SSC from on-premise into the cloud

It’s real: Live Demo

24 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

nCloud NetApp IT sourcing strategy

Continue to leverage

strong Enterprise Cloud

Service Providers

Infrastructure as a Service

eco-system on FlexPod

Introduce hyperscalers for

additional flexibility

Orchestration drives business

logic and workload placement

NetApp storage provides

foundation for data mobility

Weighted toward strategic

NetApp partners

25 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

Reduce Costs Modernize Consult with

the business

IT strategic objectives

26 © 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only

1 Million VMs

25,000 Arrays

Under Management

4 Exabytes

8 of the top 10

U.S. banks 7 of the top 17

worldwide banks

Impressive list of loyal, long-term customers

More than 500 of the

world’s largest enterprises

8 of the top 25

service providers worldwide

5 of the top 10

U.S. insurance companies

And we’re helping them!

© 2015 NetApp, Inc. All rights reserved. NetApp Confidential - Internal Use Only 27

Intermission

Thank you