the new experience team
DESCRIPTION
Shawn Mole presents a discussion at The Digital Innovation Summit about the changing landscape of digital experience and his role as director of experience at Phase2.TRANSCRIPT
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The New Digital Experience Team
March 20th, 2014 ie. Digital Strategy Innovation Summit, New York
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The Team1. Uses diverse tools, techniques, and processes
2. Engages all parts of the business to build great experiences
3. Creates opportunities for collaboration on Agile teams
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Stakeholder Interviews
Data Analysis
Usability Testing
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration Analysis
Experience Mapping
Knowledge Sharing
Information Architecture
Wireframing, Prototyping, Paper Prototyping
User Flows (Cores and Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Strategic Services
Backlog and MVP Definition
User Stories
Requirements Management
Knowledge Management
Artifacts, e.g. Personas…
What do you mean by “Diverse”?
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What do you mean by “Experience”?
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What do you mean by “Experience”?
!
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" "What do you mean by “Experience”?
!"• “Visitors”
• Creators
• Client
• Team"
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What do you mean by “Agile”?
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What do you mean by “Agile”?
#Work
Incrementally
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What do you mean by “Agile”?
# $Work
IncrementallyWork
from a List
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What do you mean by “Agile”?
# %$Work
IncrementallyWork
TogetherWork
from a List
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What do you mean by “Agile”?
# %$ &Work
IncrementallyWork
TogetherWork
from a ListTrack Status
& Velocity
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Describe the framework to actualize our work, share it with our teams, and make it transparent to clients.
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' ( )Research Collaborate Validate
The Process
*Establish
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Research: Problem Statements
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Problem Statement
Describe difficulties residents are having with the current San Mateo sites.
Research: Problem Statements
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Problem Statement
Describe difficulties residents are having with the current San Mateo sites.
Research: Problem Statements
Wor
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isgn
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Problem Statement
Describe difficulties residents are having with the current San Mateo sites.
Research: Problem Statements
Wor
dle
and
Rese
arch
by
ISIT
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isgnDescription
Residents find it confusing to know whether they are on an official county site
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Establish: Goals & Objectives
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Establish: Goals & Objectives
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Goal (Theme)
The redesigned County websites must have branding elements (e.g., visual design, features) to help visitors identify official County sites
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Establish: Goals & Objectives
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Goal (Theme)
The redesigned County websites must have branding elements (e.g., visual design, features) to help visitors identify official County sites
Objective
Site Survey Results show that visitors see an association with the County
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Collaborate: Epics and User Stories
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Collaborate: Epics and User Stories
Epic
Branded Experience whereby the site presents visitors with County's visual identity and common way to navigate sites
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Collaborate: Epics and User Stories
Epic
Branded Experience whereby the site presents visitors with County's visual identity and common way to navigate sites
User Story
…to quickly go to any department home page, a site visitor can invoke a list of all department sites from any San Mateo page
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Validate: Test Charters
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Validate: Test Charters
Test Charter
Explore the department menu using the target user agents to ensure the menu does not inhibit site presentations
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Validate: Test Charters
Test Charter
Explore the department menu using the target user agents to ensure the menu does not inhibit site presentations
Test Charter
Measure the effectiveness of the sites’ department menu in associating sites with the county using a survey
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The Future• Work in small, defined pieces
• Define pieces in standard ways
• Share the definitions
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Stakeholder Interviews
Data Analysis
Personas
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration Analysis
Knowledge Sharing
Information Architecture
Wireframing, Prototyping, Paper Prototyping
User Flows (Cores and Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Backlog and MVP Definition
User Stories
Requirements Management
Knowledge Management
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' ( )*Stakeholder Interviews
Data Analysis
Personas
Content Auditing
Competitive Assessment
Process Modeling
Business Process Auditing
Systems Integration Analysis
Knowledge Sharing
Information Architecture
Wireframing, Prototyping, Paper Prototyping
User Flows (Cores and Screens)
Objectives Measurement
Functional Testing
Accessibility Testing
User Acceptance Testing
Automated Testing
Analytics Analysis
Backlog and MVP Definition
User Stories
Requirements Management
Knowledge Management
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Frame each activity in a sentence. “ ”
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+Share
Research earlier'
(
*
)
Build organizational design thinking
Define more objectives to measure
Validate in more ways, with more people, sooner
,
-
.
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