the new face of social media marketing
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The New Face of Social Media MarketingIt's No Longer About Control, But About CollaborationTRANSCRIPT
The New Face Of Social Media Marketing
It’s No Longer About
But About
AND WHY IT DOESN’T WORKThe Psyche / Physiology Of Control
• Monologue Is Monotonous
• Presence Alone Doesn’t Build Influence
• ‘Let’s do an app’ isn’t an Idea
• SOV =/= Social Success
• A One Man Army Doesn’t Win The SoMe War
Monologue is Monotonous
Presence Alone Is Not Enough To Build Influence
vs.
Apps Aren’t Ideas, But The Means Of Delivering Them
Share of Voice =/= Social Success
• Louder isn’t better
• Bullying doesn’t win you friends
• Participate before you can dominate
Social Marketing Is No Longer a Summer Intern’s Job
Need To Educate And Empower Employees
SHAPING SOCIAL MARKETING FOR THE FUTURE
Moving Towards Collaboration
Start Conversations And Then Lose Control
Look Out For Opportunities and Be Ready to Participate
William Sanders, Starwood Lurker
Engage & Nurture
Engage & Nurture
Experiential WOM
Making The Consumers Your Voice Via Innovative Engagement
Track & Respond
Track & Respond
Dave Carroll
United Airlines Breaks My Guitar
Bob Taylor
Taylor Guitars
Amplify: Make Your Influence Go Farther
Co-Create to Enhance Adoption
Don’t Control, Collaborate!
• Monologue Is Monotonous
• Presence Alone Doesn’t Build Influence
• ‘Let’s do an app’ isn’t an Idea
• SOV =/= Social Success
• One Man Armies don’t win the SoMe war
• Listen• Engage and Nurture• Experiential WOM• Track and Respond• Amplify
Thank You
Namrita SehgalDirector of Internet Marketing
Taj Hotels, Resorts and Palaces
E: [email protected] can find me on LinkedIn and Twitter