The New Frontier17-1

Election of 1960

• John F. Kennedy• Democrat • Senator of

Massachusetts• Young, handsome,

connected with the American people• Very liberal

• Richard Nixon• Republican• 2 time vice president

under Eisenhower• Very conservative

The Kennedy-Nixon Debates• JFK understood the importance of the TV and media• Black and white televised debate• JFK- dark suit to stand out from the grey background

and spoke with confidence• Nixon- washed out because of his suit and looked

flustered, nervous

http://www.youtube.com/watch?v=xyevxqAQBJ8

The New Frontier• Kennedy wins in a close election• The slogan that he runs on is known as “the new frontier”• Pushed for education reforms, health insurance reforms, and

civil rights

Successes• Expanded women’s rights by signing the Equal Pay Act-

increased women’s pay to that of men• Mental Health Centers Construction Act of 1963- provided

grants for research centers, educational training for people to work with mentally challenged population, etc.