the new gamer closing gaps in our industry michael d. gallagher president and ceo entertainment...
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The New GamerThe New GamerClosing Gaps in Our IndustryClosing Gaps in Our Industry
Michael D. Gallagher
President and CEO
Entertainment Software Association
2008 D.I.C.E Summit
Las Vegas, NV
February 7
The New GamerThe New GamerClosing Gaps in Our IndustryClosing Gaps in Our Industry
Video game industry has become Video game industry has become mainstreammainstream
Industry SuccessesIndustry Successes
In the List of Top-Selling Games, Clear Evidence of a
Sea Change
By Seth Schiesel
Quadriplegic Takes Video Games to Next
LevelBy Mark Houser
Granny Got GameBy Mike Musgrove
You’ve Played the Video Game, Now Buy
the CarBy Amy Chozick
Video Games Help Kids Get Fit and
Have FunBy Amy L. Edwards
A Producer of Movies to Try Hand
at GamesBy Robert Levine
Game Industry GrowthBy Jason Gertzen
Economic prosperity has followed:Economic prosperity has followed:
In 2003-04 and 2005-06, exceeded In 2003-04 and 2005-06, exceeded GDP share by more than 4:1GDP share by more than 4:1
From 2003-06, more than doubled the From 2003-06, more than doubled the U.S. economy’s real growth rateU.S. economy’s real growth rate
During 2007, recorded $9.5 billion in During 2007, recorded $9.5 billion in game salesgame sales
Industry SuccessesIndustry Successes
Opening Sales RevenueOpening Sales Revenue
Industry SuccessesIndustry Successes
Millions of DollarsMillions of Dollars
Gamer TransformationGamer Transformation
Expanded beyond traditional baseExpanded beyond traditional base
““Typical” gamer no longer existsTypical” gamer no longer exists
Gaming population now includes:Gaming population now includes: Senior citizensSenior citizens Emergency respondersEmergency responders Business executivesBusiness executives Hospital patientsHospital patients Military veteransMilitary veterans
Gamer TransformationGamer Transformation
Recent statistics convey the change:Recent statistics convey the change: Average gamer is 33 years oldAverage gamer is 33 years old People older than 50 represent 24% of People older than 50 represent 24% of
gamersgamers Women represent 38% of gamersWomen represent 38% of gamers Half of American parents game with their Half of American parents game with their
childrenchildren
Gamer TransformationGamer Transformation
Build A New TomorrowBuild A New Tomorrow
ExpandExpand what we do what we do
Tell Tell our storyour story
SupportSupport our interests our interests
Expand What We DoExpand What We Do
Remember our baseRemember our base
Expand What We DoExpand What We Do
Welcome new gamersWelcome new gamers
Embrace active game playEmbrace active game play
Expand What We DoExpand What We Do
Foster entertainment relationshipsFoster entertainment relationships
Expand What We DoExpand What We Do
Broaden Uses of games Broaden Uses of games
Expand What We DoExpand What We Do
Tell Our StoryTell Our Story
Expand marketingExpand marketing
Engage parentsEngage parents
Change What We SayChange What We Say
Support Our InterestsSupport Our Interests
Advance our policiesAdvance our policies Stop unfair taxesStop unfair taxes Growth incentivesGrowth incentives Defend IP rightsDefend IP rights First Amendment protectionsFirst Amendment protections
Join the Video Game Voters NetworkJoin the Video Game Voters Network
Support Our InterestsSupport Our Interests
http://www.videogamevoters.org/
Support Our InterestsSupport Our Interests
Encourage young game developersEncourage young game developers
The New GamerThe New Gamer
Closing Gaps in Our IndustryClosing Gaps in Our Industry
Thank YouThank You