the new industrial revolution
DESCRIPTION
Slides from Chris Anderson's (formally of WIRED) talk about his book Makers: The New Industrial Revolution. Taken from http://cba.mit.edu/events/11.08.FAB7/Anderson.pptTRANSCRIPT
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The New Industrial Revolution
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The History of 20 Years in 2 Sentences
The past decade was about finding new social and innovation models on
the web
The next decade will be about applying them to the real world
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The First Industrial Revolution
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The Second Industrial Revolution
Democratize the tools of creation
Democratize the tools of distribution
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The Third Industrial Revolution
Democratize the tools of creation
Democratize the tools of distribution
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Distributed Manufacturing
“Long Tail of Stuff”
Open InnovationCommunityOpen SourceCrowdfundingPeer-productionCo-creation
New Industrial Revolution
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ArduCopter
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$10,000s
$1,000,000s
$10,000,000s
$100,000s
Global Hawk
Predator/Reaper
ScanEagle
Raven
$1,000s
$10,000s
$10s
$10,000s
$1s
(10s)
(10s)
(100s)
(1,000s)(1,000s)
(10,000s)
(100,000s)
(1,000,000s)
DIY Drones
RC built-in
Chip
Military
Civilian
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Software vs Hardware
Software Hardware
Format Text Text, CAD, CAM, jpg, pdf, etc
Version Control Git, SVN, Mercurial, etc Software ones (yuck), wikis (yuck), Google Docs (yuck)
Metadata Language, Platform, License Manufacturing rules, materials, physical properties, authoring tools, parametric data, etc
Skills Programming, Documentation, Graphic Design (rarely)
Programming, Electronics Documentation, Graphic Design, Industrial Design, , Mechanics, Manufacturing, Sourcing, Logistics, Supply Chain Management, QA, etc
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Business Model
“Give away the bits, sell the atoms” Charge 2.6x BOM Keep ahead of cloners by innovating faster,
supporting better “90-1” Rule: 90% the performance of commercial
UAVs at 1% the price Democratize the technology: low prices = high
volume = high innovation. Internet model: engineers invented the Web (http://),
but we all filled it and figured out what it was for
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Innovation model
Hardware: standard private company development, with employees and small beta-test group
Software: open source teams, with volunteers and total public development. Incentives include:
1) Making what you want, but default share
2) Being part of something awesome
3) Respect of others
4) Opportunity to work with rockstars
5) ….maybe employment/economic opportunities
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T-shirt
Coffee mug & hardwarediscount
Dev team member& free hardware
Trip to devmeeting
Equity
First accepted commit
“Sustained Contribution Award” by team leader
Accepts role as a project leader
Core Team leaders
Team leaders whohave shipped a major project
The Hierarchy of Reward
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Close (US)
Far (China)
1001 1,000 10,000
(prototype)
(pre mfg infrastructure)
(flexible manufacturing)
(volume efficiencies)
Units
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