the new internet
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Why you need internet presentsTRANSCRIPT
The New Internet Marketing Machine
A Two-Step Program for Transforming Your Business Using
Online Video, Social Media & Mobile Marketing
Is your business easy to find online?
Are you regularly monitoring and enhancing your reputation online?
Are you active in all the places where your target customers hang out online?
Do you have an easy, automated way to follow up with them over time?
Why not?
Truth:
Marketing has shifted from a one-way broadcast to a multi-point conversation
97% of consumers use online searches when researching
products or services
78% of consumers trust peer reviews &
recommendations
Only 14% trust ads
The new “word of mouth” is online social media like Yelp! Facebook and Twitter
Yelp!, Facebook and Twitter have 750,000,000 members
combined
Those members seek and make recommendations for products, services & experiences
YouTube is now the second largest search engine
YouTube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos
People go there to look for videos to answer their questions, show them how to do something,
or review a product or business
Online video is the most powerful way to educate, inform and build
a community
There are more than 200,000,000 blogs
People are more likely to visit blogs that align with their interests because blogs are non-selling environments
Articles in topical blogs and article directories establish authority and credibility for
you and your business
Whether you know it or not, your prospects &
customers are using videos, articles and social
media to learn, connect and make buying decisions
91% of Americans have mobile
phones
20% of them (about 45 million people) have phones with Internet capability
152 billion mobile text messages are sent each month
90% of text messages are read within one minute of
receipt
Do you have a plan for using mobile phone marketing for your business?
Are you still spending money on Yellow Pages, Newspaper inserts & other old-school media?
24 of the 25 largest newspapers experienced
record declines in circulation in the
past year
Why are the Yellow Pages like Nursing Homes?
They’re shockingly expensive and few people under 70 use them
According to Yahoo! 92% of all business searchers start looking online, either at home or on their mobile phones
Marketing online isn’t an option anymore — it’s a requirement
It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved
Marketing online is no longer just about having a Web site where people come to
find your business
It’s about going where they are online and connecting with them in those locations
of small businesses
have invested any time or effort in
marketing online
Only 26%
Good news:
There is still time to get established before it’s too late
How?
Three steps:
Get out there and get found
Engage
Follow up
Google is important but there are about 50 other key places you need to get found
Get out there & get found
But it’s not “set and forget.”
You need to stay fresh
Get out there & get found
Internet search engines, directories & social media are like big grocery stores
Get out there & get found
There’s a “sell by” date on almost every piece of information out there
Get out there & get found
If you’re not delivering something new on a regular basis, you’re going to get knocked off the shelf by someone else who is
Get out there & get found
Once you get found, engage with your prospects on their
terms.
Engage
Get them to check in on Yelp!, follow you
on Twitter, friend you on Facebook or
subscribe to your YouTube channel
Engage
Then start offering more insightful information,
expert perspective, recommendations,
news, coupons,
membership privileges…
Engage
Build relationships
Earn their trust
Earn their business
Engage
Follow Up
Continue to engage & follow up
Continue to provide valuable information
Continue to make offers
Follow Up
It costs 6 to 7 times less to get an existing customer to buy from you than it is to get a new customer to buy from you
Follow Up
The quickest way to start mobile marketing?
Follow up with mobile text messages
Follow Up
Recap:
Get out there and get found
Engage
Follow up
What are the keys to
a successful online
marketing program
for your business?
Get started right now
Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing
Do it with zero extra work on your part
That’s where we come in.
Your Online Marketing Program
Part 1: Set Up & Launch Campaign
Part 2: Ongoing Monthly Expansion
Special Report or other Free Offer to capture leads
Lead Capture Mini-Site• Thorough Keyword Research
• Strategic Domain Name
• Email Follow Up Campaign
• Text Message Follow Up Campaign
Set Up & Launch Campaign
Social Media• YouTube Channel
• Facebook Business Page
• Twitter Feed
Set Up & Launch Campaign
Video & Article Marketing• Establish article and video
accounts
• Produce 20+ Videos and Articles
• Submit Videos and Articles Web-wide
• Coordinate with Social Media
Set Up & Launch Campaign
Ongoing Monthly Expansion Program
• Produce and submit two new videos & two new articles
• Manage and refresh Social Media 3 times per week
• Add two new messages and one new offer for follow up campaigns
Set Up & Launch Campaign (60-90 days) : $5,000
Monthly Expansion Program: $1,000
Our Exclusive Promise
If you join our program, we will not offer or provide this
program to any other competitor in this market
Let’s get started right now