the new internet marketing machine
TRANSCRIPT
Premium Clients
Owner and Managers Training
Agenda 1. Master Production Schedule
2. Scorecards • Action Plan Implementation
• Improvement Process
3. Website Administration
4. Best Practice • Self Management
• Recognition
• Coaching
Action Plan – Scorecard
Implementation
Status 1. Status
• Registrations
• Real Time Access
• Scoring Process
2. Weekly Scorecard Reporting
3. Beta Release – NIH, HMH, Pratt
4. General Release by September 3rd
Weekly email
distribution to Sales
Person and Manager
Scorecard Process Overview
Nightly Process
Update daily activities
to Scorecard
Analytics
Score
values
Action Plan – Weekly Reporting
•Excel with tab for:
Over All and
Each Sales Person
•Mailed with
Weekly status report
Continuous Improvements
Company Performance Goal Levels
A, B, C, and D
Continues Process Improvements
Training, Coaching, Reviews, On Demand Resources
Company operation
Leads to Prospect, Prospect to Buyer, Open House Events, ….
Scorecard Analytics
Customer Lifecycle, Communication, Sales Funnel, Action Plan
Scorecards – Action Plan 3 Application Strategies
I. Self Management (individual)
II. Recognition (group)
III. Coaching (individual & team)
Scorecards – Action Plan 3 Application Strategies
I. Self Management (individual)
A. Identify & Confirm Strengths
B. Identify & Confirm Weaknesses
C. Personal Development
1. Transform weaknesses to strengths
Scorecards – Action Plan 3 Application Strategies
II. Recognition (group)
A. Recognize Top Weekly Score
B. Recognize Top Monthly Score
C. Recognize Top Quarterly Score
D. Recognize Top Annual Score
1. Prize & recognition award to top score
a. Plaque in office
b. Special parking spot
c. Gift
i. Monthly- Gift certificate
ii. Quarterly- Cash prize
iii. Annual- Vacation
Scorecards – Action Plan 3 Application Strategies
III. Coaching (individual & team)
A. Where is the bottleneck?
1. Registrations
2. Needs analysis
3. Setting appointments
4. Initial consult
5. Homesite reservation
6. Plan deposit
7. Purchase agreement
8. Follow-up (email/phone/social media)